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The New Age of Marketing: Predicting, Planning and Prepping for 2021

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The New Age of Marketing: Predicting, Planning and Prepping for 2021

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It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.

We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.

In this webinar, you'll learn:
• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021

It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.

We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.

In this webinar, you'll learn:
• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021

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Hinweis der Redaktion

  • What We Do
    Invest across multiple channels to diversify spend and optimize cost per opportunity
    In-person field marketing events to accelerate pipeline and drive opportunities within key accounts
    Reasonable mix of nurture, batch emails, webinars, and other ‘free’ campaigns


    What We Control
    Invest in web optimization, particularly:
    Form conversion rates
    High value web pages
    Hand-raiser paths
    Chat
    Bounce rates
    Stronger emphasis on A/B Testing

  • Marketers have a story to tell and it usually looks something like this (arrow to right).
    We see three main problems with how stories are told:
    The stories are too long
    The stories rely on a linear buyer’s journey
    The stories rely on the buyer seeing most if not all of the story
    The buyer’s journey isn’t linear, and buyer’s only see parts of your story.

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