Ran Gishri, Taboola

1. Tips for Marketo Success
Ran Gishri | VP Marketing, Taboola

2. A Little
About Me

3. You Have Seen
Us Before
Enabling people to discover
content at that moment when
they are most likely to engage

4. News | Business | Finance
Entertainment | Lifestyle
Tech
Exclusive Native
Placements on
Thousands of Top
Publisher Sites

5. Driving Action
Through Content

6. Across The
Entire Funnel
Awareness
Consideration
Decision
Loyalty

7. The Average American Sees
Taboola 60 Times Every Month
750M
monthly unique
users
1B+
monthly
clicks
88%
US Internet
users reached*
5M+
sponsored
content items
REACH PROPERTY
95.5% Google Ad Network
87.8% Taboola
86.2% Google Sites
61.5% Facebook
60.3% Yahoo Sites
56.6% Outbrain
52%
mobile
traffic
48%
desktop
traffic
US desktop users reached, 12/2015

8. Why Marketing
Automation?
Q1 12 Q2 12 Q3 12 Q4 12 Q1 13 Q2 13 Q3 13 Q4 13 Q1 14 Q2 14 Q3 14 Q4 14
Growth in # of Advertisers

9. What We’re Doing With Marketo (and Why)
Scale Lead And Client
Engagement
Increase Efficiency Of
Lead Processing
Better Visibility Into
Marketing ROI
• Monthly Newsletters
• Targeted Email
Campaigns: On-
Boarding, Re-Activation,
Promos, etc.
• Event Programs
• Trigger-based Email
Communication
• Email Nurture
Campaigns
• Lead Scoring &
Prioritization
• Funnel Tracking
Across Channels
• Engagement
Tracking

10. 7 Tips For Success
(And Mistakes To Avoid…)

11. #1
Know Your Goals.

12. #2
Define Success
Metrics.

13. #3
Ensure You Have The
Right Resources.

14. #4
Build Content.

15. #5
Clean Up Your Data.

16. #6
Crawl. Walk. Run.

17. #7
Always Communicate With Sales.

18. Questions?