Q2 2016 Product Round Up Webinar
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The document provides information on new features from Marketo including No-Draft, Email Insights, and re-imagined email editing. No-Draft is a feature that allows updating snippets without drafting approved emails using that snippet. Email Insights will provide powerful analytics and exploration of historical email data. Re-imagined email editing will include starter responsive templates, a template picker, and new editor features, with a WYSIWYG editor planned.
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Q2 2016 Product Round Up Webinar
- 1. Quarterly Feature Round-Up Justin Cooperman Senior Product Manager, Marketo Hosted by Marketo Product Management Robert Zare Director Product Management, Analytics, Marketo Christina Fuentealba Senior Product Manager, Marketo
- 3. A new feature that streamlines the snippet-approval workflow, designed for scale and productivity! What is No-Draft?
- 4. The old snippet approval workflow is not scalable for enterprise customers or those using snippets at scale: • One global footer snippet that is used by 20k approved emails • Each time the snippet is updated, it will draft all 20k emails, requiring re- approval • Big productivity hit and major source of stress! • No-Draft will directly address this problem. Problem We’re Solving
- 5. It allows you to update a snippet without drafting approved assets using it! • All assets will get the updates and maintain their prior statuses • No-Draft is managed by a new permission in admin Feature Basics
- 6. • No-Draft will not auto-approve drafts • Only works when approving one snippet at a time • Snippet updates pushed to approved assets cannot be rolled back • If No-Draft is triggered on an email that is part of an active batch, the snippet changes will be reflected on that email once the processing is done • No-Draft will not work if a major change is done to a snippet such as adding new segmentation or adding dynamic content to a static snippet. It will work if you add a new segment within an existing segmentation. See DOCS for details Important Considerations for No-Draft
- 8. Page 8© 2014 Marketo, Inc. Marketo Proprietary and Confidential
- 9. Page 9© 2014 Marketo, Inc. Marketo Proprietary and Confidential
- 10. Page 10© 2014 Marketo, Inc. Marketo Proprietary and Confidential
- 11. Page 11© 2014 Marketo, Inc. Marketo Proprietary and Confidential
- 12. Page 12© 2014 Marketo, Inc. Marketo Proprietary and Confidential
- 13. Page 13© 2014 Marketo, Inc. Marketo Proprietary and Confidential
- 14. Email Insights
- 15. Existing Email Analytics Email Performance Report Revenue Explorer Email Analysis
- 16. Email Insights Goals 2 Low-latency analytics experience • Less waiting, more analyzing! (~sub 5 seconds) • Creates entirely new interactive exploration experience 1 Powerful Insights from historical data for Email Marketers • Exploration: Simple, yet powerful slicing-and-dicing • Guided: Automatically surface what’s most impactful 3 Elegant and Innovative new User Experience • Contemporary and modern • Make complex things simple
- 17. Analytics Page For exploring the aggregate data for email delivery and engagement
- 21. Sends Page For examining the characteristics of recent email communication
- 25. What’s New in Spring? • Large collection of fully responsive “Starter Templates” • Email Template Picker w/ visual thumbnails • Email Editor packed with tons of new features • Updated syntax to enable customers to build their own new templates • Email Previewer Stay tuned for a WYSIWYG Email Template Editor later this year!
- 26. Email 1.0
- 27. Email 1.0 • Only pre-defined Rich Text sections are editable Doesn’t allow basic modifications to the email’s structure and format. Not possible to make simple tweaks (like color scheme) without modifying code. Too easy to break the template, since templates can’t be ”locked down”. • Templates can’t be created/modified without HTML/CSS experience Can’t modify existing templates outside of code editor. Customers rely on services or 3rd party design firms. http://templates.marketo.com is confusing and impractical. Also, the templates currently offered are outdated. • Editor doesn’t provide sufficient editing functionality. Customers expect a modern WYSIWYG experience. Not possible to insert new content. Need ability to make modifications to size, layout, and structure of the email. Lacks key features like image upload, pre-header definition, emoji support, etc. Editing HTML is awkward (“Replace all HTML”).
- 28. Thank You Robert Zare Director Product Management, Analytics, Marketo Justin Cooperman Senior Product Manager, Marketo Christina Fuentealba Senior Product Manager, Marketo
Hinweis der Redaktion
- Users without the permission can still approve a snippet but it will generate drafts of approved assets (old behavior) No-Draft does not apply to forms or templates If No-Draft runs against an (approved) email is part of an active batch process, No-Draft changes will be applied to a snapshot of the email. The original email version will go out and once it’s complete, the changes will be reflected and the snapshot deleted. The next time that email goes out as part of a batch process, it will contain the updated snippet content.
- Update with new cover from visual brand deck.