Are you feeling behind on learning about new Marketo features? Join our webinar tomorrow, Quarterly Feature Round-Up – Hosted by Marketo Product Management, with Marketo's Product Management Team to learn about some of the key features that were released in the last quarter!

1. Quarterly Feature Round-Up
Arjun Nair
Director,
Product
Management,
Marketo
Frank
Passantino
Product
Manager,
Marketo
Justin
Cooperman
Senior Product
Manager,
Marketo
Hosted by Marketo Product Management

2. Facebook Lead Ads
Frank Passantino
Product Manager
January, 2016

3. Facebook Lead Ads is a new Ad unit type that
allows a marketer to specify a set of questions to
capture additional lead information within the Ad
Unit without leaving Facebook.
Facebook Lead Ads

4. Facebook Lead Ads - Flow

5. Marketo-Facebook Lead Ads Integration
• Automatically create/update lead records in Marketo
from Lead Ad form completion
• Custom mapping of answers in Lead Ad Forms to lead
attributes
• Trigger follow up actions using new activity type
• Fills out Facebook Lead Ads Form

6. Marketo-Facebook Lead Ads Integration

7. Marketo-Facebook Lead Ads Integration
Setup Documentation available on
docs.marketo.com
https://docs.marketo.com/display/DOCS/Set+Up+Facebook+Lead+Ads

8. Demo

9. Web Personalization (RTP)

10. Schedule Campaigns

11. Schedule Campaigns

12. Schedule Campaigns

13. Schedule Campaigns
• Scheduled Status
• Click on Scheduler icon to edit
• Will change to Paused after End Date

14. Custom Objects

15. Custom Object Enhancements
• Used by Tab
• Have up-to two link fields in a Custom Object
• This enables the ability to create Many to Many relationships between the
lead/Account and a Custom Object

16. Lead Database

18. Email Program Head Start

21. Questions?