Prove Your Marketing Impact: The Fundamentals of Marketing Attribution

• Gehören Sie zu den Ersten, denen das gefällt!

Know and audit your data and your data gaps
Know your stakeholders, get alignment, build a committee
Choose your solution based on needs, marketing readiness, budget
Build a revenue-driven culture

Every marketer faces the challenge of proving marketing’s direct impact on the bottom line. It’s no longer enough to show email metrics or the number of leads generated. Businesses want to know what marketing is contributing to revenue and how to make the most of each dollar spent.Join Tarah Speck, Strategic Value Advisor at Adobe, for her webinar, Prove Your Marketing Impact: The Fundamentals of Marketing Attribution, on Wednesday, March 24th at 10am PT | 1pm ET.You’ll learn:
Why marketing attribution is essential
Different ways to measure marketing impact
How improved attribution will increase your cost efficiency

Section 1: what data does your CMO/C Suite really need
-

Section 2: what data do you currently have

What is attribution and why is it important?


Marketing orgs that map spend to revenue
are 212% more likely to have YOY revenue
growth greater than 20%¹

Marketing orgs that are perceived as revenue
centers are 159% more likely to be aligned
with sales¹

334% Marketing orgs that plan based on revenue
are 334% more likely to use sophisticated
aribution¹

Marketing orgs with sophisticated aribution
are 59% more likely to have a reputation as a
revenue center, not a cost center¹

¹ Source: 2018 State of Pipeline Marketing Report

What is attribution and why is it important?


Marketing orgs that map spend to revenue
are 212% more likely to have YOY revenue
growth greater than 20%¹

Marketing orgs that are perceived as revenue
centers are 159% more likely to be aligned
with sales¹

334% Marketing orgs that plan based on revenue
are 334% more likely to use sophisticated
aribution¹

Marketing orgs with sophisticated aribution
are 59% more likely to have a reputation as a
revenue center, not a cost center¹

¹ Source: 2018 State of Pipeline Marketing Report

Section 1: what data does your CMO/C Suite really need
-

Section 2: what data do you currently have

Section 1: what data does your CMO/C Suite really need
-

Section 2: what data do you currently have

If your marketing and sales reporting strategy isn’t aligning to business goals, you only stay relevant to the stakeholders in your own department.

Whatever attribution model you choose, you still have to come to an agreement internally about what will be reported on to marketing leadership vs. C level leadership. Their interests are different.

Whatever attribution model you choose, you still have to come to an agreement internally about what will be reported on to marketing leadership vs. C level leadership. Their interests are different.

Section 1: what data does your CMO/C Suite really need
-

Section 2: what data do you currently have

Add a sticky about running a digital event

Section 1: what data does your CMO/C Suite really need
-

Section 2: what data do you currently have

It’s not just about your KPIs – you have to reach across the table to other parts of the org in order to get a truly integrated reporting and attribution strategy that resonates with the C Suite and validates your marketing impact.

How do you work together to align, create mutual accountability, and tell a cohesive story of success to the C Suite?

It’s not just about your KPIs – you have to reach across the table to other parts of the org in order to get a truly integrated reporting and attribution strategy that resonates with the C Suite and validates your marketing impact.

How do you work together to align, create mutual accountability, and tell a cohesive story of success to the C Suite?

It’s not just about your KPIs – you have to reach across the table to other parts of the org in order to get a truly integrated reporting and attribution strategy that resonates with the C Suite and validates your marketing impact.

How do you work together to align, create mutual accountability, and tell a cohesive story of success to the C Suite?

It’s not just about your KPIs – you have to reach across the table to other parts of the org in order to get a truly integrated reporting and attribution strategy that resonates with the C Suite and validates your marketing impact.

How do you work together to align, create mutual accountability, and tell a cohesive story of success to the C Suite?

Section 1: what data does your CMO/C Suite really need
-

Section 2: what data do you currently have

All these channels and content owned by different marketing functions –

Map out the buyers journey to begin making sense of the noise

All these channels and content owned by different marketing functions –

Map out the buyers journey to begin making sense of the noise

Operating costs is the cost you would incur to run the software

Top three competitors based on maturity framework, budget, etc