Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

Prove Your Marketing Impact: The Fundamentals of Marketing Attribution

Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Wird geladen in …3
×

Hier ansehen

1 von 43 Anzeige

Prove Your Marketing Impact: The Fundamentals of Marketing Attribution

Herunterladen, um offline zu lesen

Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.

You'll learn:

-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting

Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.

You'll learn:

-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting

Anzeige
Anzeige

Weitere Verwandte Inhalte

Diashows für Sie (20)

Ähnlich wie Prove Your Marketing Impact: The Fundamentals of Marketing Attribution (20)

Anzeige

Weitere von Marketo (20)

Aktuellste (20)

Anzeige

Hinweis der Redaktion

  • Know and audit your data and your data gaps
    Know your stakeholders, get alignment, build a committee
    Choose your solution based on needs, marketing readiness, budget
    Build a revenue-driven culture
  • Every marketer faces the challenge of proving marketing’s direct impact on the bottom line. It’s no longer enough to show email metrics or the number of leads generated. Businesses want to know what marketing is contributing to revenue and how to make the most of each dollar spent.Join Tarah Speck, Strategic Value Advisor at Adobe, for her webinar, Prove Your Marketing Impact: The Fundamentals of Marketing Attribution, on Wednesday, March 24th at 10am PT | 1pm ET.You’ll learn:
    Why marketing attribution is essential
    Different ways to measure marketing impact
    How improved attribution will increase your cost efficiency
  • Section 1: what data does your CMO/C Suite really need
    -

    Section 2: what data do you currently have

  • What is attribution and why is it important?


    Marketing orgs that map spend to revenue
    are 212% more likely to have YOY revenue
    growth greater than 20%¹

    Marketing orgs that are perceived as revenue
    centers are 159% more likely to be aligned
    with sales¹

    334% Marketing orgs that plan based on revenue
    are 334% more likely to use sophisticated
    aribution¹

    Marketing orgs with sophisticated aribution
    are 59% more likely to have a reputation as a
    revenue center, not a cost center¹

    ¹ Source: 2018 State of Pipeline Marketing Report
  • What is attribution and why is it important?


    Marketing orgs that map spend to revenue
    are 212% more likely to have YOY revenue
    growth greater than 20%¹

    Marketing orgs that are perceived as revenue
    centers are 159% more likely to be aligned
    with sales¹

    334% Marketing orgs that plan based on revenue
    are 334% more likely to use sophisticated
    aribution¹

    Marketing orgs with sophisticated aribution
    are 59% more likely to have a reputation as a
    revenue center, not a cost center¹

    ¹ Source: 2018 State of Pipeline Marketing Report
  • Section 1: what data does your CMO/C Suite really need
    -

    Section 2: what data do you currently have

  • Section 1: what data does your CMO/C Suite really need
    -

    Section 2: what data do you currently have

  • If your marketing and sales reporting strategy isn’t aligning to business goals, you only stay relevant to the stakeholders in your own department.
  • Whatever attribution model you choose, you still have to come to an agreement internally about what will be reported on to marketing leadership vs. C level leadership. Their interests are different.
  • Whatever attribution model you choose, you still have to come to an agreement internally about what will be reported on to marketing leadership vs. C level leadership. Their interests are different.
  • Section 1: what data does your CMO/C Suite really need
    -

    Section 2: what data do you currently have

  • Add a sticky about running a digital event
  • Section 1: what data does your CMO/C Suite really need
    -

    Section 2: what data do you currently have

  • It’s not just about your KPIs – you have to reach across the table to other parts of the org in order to get a truly integrated reporting and attribution strategy that resonates with the C Suite and validates your marketing impact.

    How do you work together to align, create mutual accountability, and tell a cohesive story of success to the C Suite?

  • It’s not just about your KPIs – you have to reach across the table to other parts of the org in order to get a truly integrated reporting and attribution strategy that resonates with the C Suite and validates your marketing impact.

    How do you work together to align, create mutual accountability, and tell a cohesive story of success to the C Suite?

  • It’s not just about your KPIs – you have to reach across the table to other parts of the org in order to get a truly integrated reporting and attribution strategy that resonates with the C Suite and validates your marketing impact.

    How do you work together to align, create mutual accountability, and tell a cohesive story of success to the C Suite?



  • It’s not just about your KPIs – you have to reach across the table to other parts of the org in order to get a truly integrated reporting and attribution strategy that resonates with the C Suite and validates your marketing impact.

    How do you work together to align, create mutual accountability, and tell a cohesive story of success to the C Suite?



  • Section 1: what data does your CMO/C Suite really need
    -

    Section 2: what data do you currently have


  • All these channels and content owned by different marketing functions –

    Map out the buyers journey to begin making sense of the noise
  • All these channels and content owned by different marketing functions –

    Map out the buyers journey to begin making sense of the noise
  • Operating costs is the cost you would incur to run the software
  • Top three competitors based on maturity framework, budget, etc

×