Brian Glover, Sr. Product Marketing Manager at Marketo, talks about how to use Marketo's Marketing Calendar to increase your team's productivity and gives an overview of the tool's features.
It’s hard to deliver coordinated customer experiences across channels
-you need to coordinate across functional areas and sometimes regions
-some of the functional areas, like social and content, didn’t even exist 5-10 years ago
-and so roles and responsibilities are evolving as digital marketing technologies and techniques continue to evolve
This often leaves the individual marketer often focusing on their own world – often because they don’t fully understand the world of their peers, don’t have visibility into it or are just overwhelmed keeping their own juggling act going
To stay coordinated, we rely on our marketing calendars, but for most of us, these are disconnected, rudimentary tools that are designed to track meetings and holidays.
-everyone works from the same up-to-date view
-teams see all the emails, events and more scheduled in Marketo
-planning ahead is easy and you know what’s committed vs. tentative
-team members cross check their plans to avoid conflicts
-marketing shares its plans with sales/support and other stakeholders
Marketo Marketing Calendar changes all of this by bringing your calendar to life and keeping teams coordinated, so they can be more productive and avoid costly mistakes.
Unlike other calendar solutions, Marketing Calendar is built on the overall Customer Engagement Platform, so it instantly displays all of your emails, events and more.
You can add other marketing activities to your calendar, like content assets, press releases and blog posts, to create a single source of truth for marketing activities.
Marketing Calendar provides personalized views to everyone on the team and empowers them to find and resolve scheduling conflicts and gaps, and to avoid them altogether.
With Marketing Calendar, marketing teams can more easily plan, coordinate and communicate everything marketing is doing.
SLI – Intelligent search provider for Internet retailers
250 people
Global marketing operations (UK, Japan, Australia, NZ Brazil and San Jose)
Cyclical business with “big spikes” in demand gen