SlideShare a Scribd company logo
1 of 14
Download to read offline
The Rise of the New Marketer:
The Economist’s Findings on Key Trends
Jeff Pundyk
GVP, Content Solutions
The Economist Group
Sanjay Dholakia
CMO
Marketo
The not-so-
distant future
of marketing.
Be bold.
In the beginning, there was
the marketing funnel…
…Now there’s the always-on
consumer-led economy.
29% say the need for change is urgent.
More than 80% of marketing executives
worldwide say they need to restructure
marketing.
Be bold.
Marketers point to fiveareas of
dramatic change.
Be bold.
Marketers point to six areasof dramatic change.
1. From cost center
to source of revenue
Four out of five companies
will classify marketing as a
revenue driver in 3-5 years.
Marketing expenditures
now total $1 trillion globally
*Source: McKinsey & Co.
Three out of four CEOs agree:
marketers “are always asking for more
money, but can rarely explain how
much incremental business
this money will generate.*”
2. Lead the customer experience
75%of marketers say they will be responsible
for the customer experience in 3-5 years.
3. A shift in customer engagement
78% relate engagement to sales
22% related engagement to brand
EBAY E-TRADE
READINESS INDEX
12
4. Marketers need to retool first
Top skills in demand:
• Digital engagement
• Marketing operations &
technology
• Strategy and planning
13
5. Digital anddata dominate investment
75% of investments focused on reaching
customers through social, mobile and e-mail.
25% focused on analytics to knit together data
from different channels.
Remember to be human
And a sixth
Don’t forget to be human.
And I’ll throw in a sixth

More Related Content

What's hot

SEMPL17: Les Binet, Head of Effectiveness, adam & eve DDB, UK
SEMPL17: Les Binet, Head of Effectiveness, adam & eve DDB, UKSEMPL17: Les Binet, Head of Effectiveness, adam & eve DDB, UK
SEMPL17: Les Binet, Head of Effectiveness, adam & eve DDB, UKSempl 21
 
How Marketing Can Be a Better Date
How Marketing Can Be a Better DateHow Marketing Can Be a Better Date
How Marketing Can Be a Better DateKapost
 
The Private Life of Mail at Advertising Week Europe - A critique by Les Binet...
The Private Life of Mail at Advertising Week Europe - A critique by Les Binet...The Private Life of Mail at Advertising Week Europe - A critique by Les Binet...
The Private Life of Mail at Advertising Week Europe - A critique by Les Binet...Royal Mail MarketReach
 
How to Maximise Business Growth in 2021?
How to Maximise Business Growth in 2021?How to Maximise Business Growth in 2021?
How to Maximise Business Growth in 2021?Lovelyn Inocencio
 
Silver Maple Communications Corporate Presentation Eng
Silver Maple Communications Corporate Presentation EngSilver Maple Communications Corporate Presentation Eng
Silver Maple Communications Corporate Presentation EngBruceKirby
 
Proving The Value Of Content Marketing
Proving The Value Of Content MarketingProving The Value Of Content Marketing
Proving The Value Of Content MarketingEmily Burkhart
 
Peter Field on maximising campaign efficiency using the IPA Effectiveness Dat...
Peter Field on maximising campaign efficiency using the IPA Effectiveness Dat...Peter Field on maximising campaign efficiency using the IPA Effectiveness Dat...
Peter Field on maximising campaign efficiency using the IPA Effectiveness Dat...The_IPA
 
The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluen...
The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluen...The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluen...
The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluen...System1 Group
 
Let's Get Emotional About Digital
Let's Get Emotional About DigitalLet's Get Emotional About Digital
Let's Get Emotional About DigitalSystem1 Group
 
Why Are CMOs Becoming CEOs
Why Are CMOs Becoming CEOsWhy Are CMOs Becoming CEOs
Why Are CMOs Becoming CEOsLucas Group
 
Emotion and Advertising: Lessons from the IPA's Effectiveness Week
Emotion and Advertising: Lessons from the IPA's Effectiveness WeekEmotion and Advertising: Lessons from the IPA's Effectiveness Week
Emotion and Advertising: Lessons from the IPA's Effectiveness WeekSystem1 Group
 
Traci's vs. new team elites ppt aug 2011
Traci's vs. new team elites ppt aug 2011 Traci's vs. new team elites ppt aug 2011
Traci's vs. new team elites ppt aug 2011 John Wright
 
13 Fadi Maktabi - OMD - Re-Architecting the way we market - MASHUP MENA Con...
13   Fadi Maktabi - OMD - Re-Architecting the way we market - MASHUP MENA Con...13   Fadi Maktabi - OMD - Re-Architecting the way we market - MASHUP MENA Con...
13 Fadi Maktabi - OMD - Re-Architecting the way we market - MASHUP MENA Con...Center of Digital Excellence, CODE Inc
 
Social Selling: What Everyone Needs to Know
Social Selling: What Everyone Needs to KnowSocial Selling: What Everyone Needs to Know
Social Selling: What Everyone Needs to KnowIntrohive
 
ETHICAL BUSINESS and LEADERSHIP 2019
ETHICAL BUSINESS and LEADERSHIP 2019ETHICAL BUSINESS and LEADERSHIP 2019
ETHICAL BUSINESS and LEADERSHIP 2019Sarah Duncan
 
With Power Comes Responsibility: How Powerful Marketing Departments Can Help ...
With Power Comes Responsibility: How Powerful Marketing Departments Can Help ...With Power Comes Responsibility: How Powerful Marketing Departments Can Help ...
With Power Comes Responsibility: How Powerful Marketing Departments Can Help ...American Marketing Association | Journals
 

What's hot (20)

SEMPL17: Les Binet, Head of Effectiveness, adam & eve DDB, UK
SEMPL17: Les Binet, Head of Effectiveness, adam & eve DDB, UKSEMPL17: Les Binet, Head of Effectiveness, adam & eve DDB, UK
SEMPL17: Les Binet, Head of Effectiveness, adam & eve DDB, UK
 
Digital Marketing Trends
Digital Marketing TrendsDigital Marketing Trends
Digital Marketing Trends
 
How Marketing Can Be a Better Date
How Marketing Can Be a Better DateHow Marketing Can Be a Better Date
How Marketing Can Be a Better Date
 
The Private Life of Mail at Advertising Week Europe - A critique by Les Binet...
The Private Life of Mail at Advertising Week Europe - A critique by Les Binet...The Private Life of Mail at Advertising Week Europe - A critique by Les Binet...
The Private Life of Mail at Advertising Week Europe - A critique by Les Binet...
 
How to Maximise Business Growth in 2021?
How to Maximise Business Growth in 2021?How to Maximise Business Growth in 2021?
How to Maximise Business Growth in 2021?
 
Silver Maple Communications Corporate Presentation Eng
Silver Maple Communications Corporate Presentation EngSilver Maple Communications Corporate Presentation Eng
Silver Maple Communications Corporate Presentation Eng
 
Proving The Value Of Content Marketing
Proving The Value Of Content MarketingProving The Value Of Content Marketing
Proving The Value Of Content Marketing
 
Peter Field on maximising campaign efficiency using the IPA Effectiveness Dat...
Peter Field on maximising campaign efficiency using the IPA Effectiveness Dat...Peter Field on maximising campaign efficiency using the IPA Effectiveness Dat...
Peter Field on maximising campaign efficiency using the IPA Effectiveness Dat...
 
The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluen...
The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluen...The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluen...
The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluen...
 
Let's Get Emotional About Digital
Let's Get Emotional About DigitalLet's Get Emotional About Digital
Let's Get Emotional About Digital
 
Media in Focus
Media in FocusMedia in Focus
Media in Focus
 
Why Are CMOs Becoming CEOs
Why Are CMOs Becoming CEOsWhy Are CMOs Becoming CEOs
Why Are CMOs Becoming CEOs
 
Insurgent Companies
Insurgent Companies Insurgent Companies
Insurgent Companies
 
How to Set a Marketing Budget
How to Set a Marketing BudgetHow to Set a Marketing Budget
How to Set a Marketing Budget
 
Emotion and Advertising: Lessons from the IPA's Effectiveness Week
Emotion and Advertising: Lessons from the IPA's Effectiveness WeekEmotion and Advertising: Lessons from the IPA's Effectiveness Week
Emotion and Advertising: Lessons from the IPA's Effectiveness Week
 
Traci's vs. new team elites ppt aug 2011
Traci's vs. new team elites ppt aug 2011 Traci's vs. new team elites ppt aug 2011
Traci's vs. new team elites ppt aug 2011
 
13 Fadi Maktabi - OMD - Re-Architecting the way we market - MASHUP MENA Con...
13   Fadi Maktabi - OMD - Re-Architecting the way we market - MASHUP MENA Con...13   Fadi Maktabi - OMD - Re-Architecting the way we market - MASHUP MENA Con...
13 Fadi Maktabi - OMD - Re-Architecting the way we market - MASHUP MENA Con...
 
Social Selling: What Everyone Needs to Know
Social Selling: What Everyone Needs to KnowSocial Selling: What Everyone Needs to Know
Social Selling: What Everyone Needs to Know
 
ETHICAL BUSINESS and LEADERSHIP 2019
ETHICAL BUSINESS and LEADERSHIP 2019ETHICAL BUSINESS and LEADERSHIP 2019
ETHICAL BUSINESS and LEADERSHIP 2019
 
With Power Comes Responsibility: How Powerful Marketing Departments Can Help ...
With Power Comes Responsibility: How Powerful Marketing Departments Can Help ...With Power Comes Responsibility: How Powerful Marketing Departments Can Help ...
With Power Comes Responsibility: How Powerful Marketing Departments Can Help ...
 

Viewers also liked

What's New and What's Next in Engagement Marketing (Product Announcements)
What's New and What's Next in Engagement Marketing (Product Announcements)What's New and What's Next in Engagement Marketing (Product Announcements)
What's New and What's Next in Engagement Marketing (Product Announcements)Marketo
 
Be Inspired by the Marketing Nation
Be Inspired by the Marketing NationBe Inspired by the Marketing Nation
Be Inspired by the Marketing NationMarketo
 
Mastering Email Deliverability with Marketo & 250ok
Mastering Email Deliverability with Marketo & 250okMastering Email Deliverability with Marketo & 250ok
Mastering Email Deliverability with Marketo & 250okMarketo
 
How Marketing Automation Can Improve App Retention, Engagement, and Revenue
How Marketing Automation Can Improve App Retention, Engagement, and RevenueHow Marketing Automation Can Improve App Retention, Engagement, and Revenue
How Marketing Automation Can Improve App Retention, Engagement, and RevenueMarketo
 
Rtp customer workshop webinar march 19 2015 final
Rtp customer workshop webinar   march 19   2015 finalRtp customer workshop webinar   march 19   2015 final
Rtp customer workshop webinar march 19 2015 finalMarketo
 
Unser Business wächst – weshalb benötigen wir Marketing Automation?
Unser Business wächst – weshalb benötigen wir Marketing Automation?Unser Business wächst – weshalb benötigen wir Marketing Automation?
Unser Business wächst – weshalb benötigen wir Marketing Automation?Marketo
 
Les secrets pour ameliorer l'alignement entre le marketing et les forces de v...
Les secrets pour ameliorer l'alignement entre le marketing et les forces de v...Les secrets pour ameliorer l'alignement entre le marketing et les forces de v...
Les secrets pour ameliorer l'alignement entre le marketing et les forces de v...Marketo
 
Graduating from Blasting to Nurturing
Graduating from Blasting to NurturingGraduating from Blasting to Nurturing
Graduating from Blasting to NurturingMarketo
 
Don’t Let Disparate Data Sources Get You Down: Create Your Customer System of...
Don’t Let Disparate Data Sources Get You Down: Create Your Customer System of...Don’t Let Disparate Data Sources Get You Down: Create Your Customer System of...
Don’t Let Disparate Data Sources Get You Down: Create Your Customer System of...Marketo
 
Better Health Outcomes Start with Engagement
Better Health Outcomes Start with EngagementBetter Health Outcomes Start with Engagement
Better Health Outcomes Start with EngagementMarketo
 
Infuse Marketing Automation with Dynamic Purchase Intent Data from Bombora
Infuse Marketing Automation with Dynamic Purchase Intent Data from BomboraInfuse Marketing Automation with Dynamic Purchase Intent Data from Bombora
Infuse Marketing Automation with Dynamic Purchase Intent Data from BomboraMarketo
 
Using Real-Time Personalization to Increase Customer Engagement
Using Real-Time Personalization to Increase Customer EngagementUsing Real-Time Personalization to Increase Customer Engagement
Using Real-Time Personalization to Increase Customer EngagementMarketo
 
[Digital Marketing Bootcamp] Top 10 Reasons to Consider Marketing Automation
[Digital Marketing Bootcamp] Top 10 Reasons to Consider Marketing Automation[Digital Marketing Bootcamp] Top 10 Reasons to Consider Marketing Automation
[Digital Marketing Bootcamp] Top 10 Reasons to Consider Marketing AutomationMarketo
 
The Brain Behind Your Brand: How to Design Your Way to Success
The Brain Behind Your Brand: How to Design Your Way to SuccessThe Brain Behind Your Brand: How to Design Your Way to Success
The Brain Behind Your Brand: How to Design Your Way to SuccessMarketo
 
Making Mobile Meaningful
Making Mobile MeaningfulMaking Mobile Meaningful
Making Mobile MeaningfulMarketo
 
Q2 quarterly feature round up
Q2 quarterly feature round upQ2 quarterly feature round up
Q2 quarterly feature round upMarketo
 

Viewers also liked (16)

What's New and What's Next in Engagement Marketing (Product Announcements)
What's New and What's Next in Engagement Marketing (Product Announcements)What's New and What's Next in Engagement Marketing (Product Announcements)
What's New and What's Next in Engagement Marketing (Product Announcements)
 
Be Inspired by the Marketing Nation
Be Inspired by the Marketing NationBe Inspired by the Marketing Nation
Be Inspired by the Marketing Nation
 
Mastering Email Deliverability with Marketo & 250ok
Mastering Email Deliverability with Marketo & 250okMastering Email Deliverability with Marketo & 250ok
Mastering Email Deliverability with Marketo & 250ok
 
How Marketing Automation Can Improve App Retention, Engagement, and Revenue
How Marketing Automation Can Improve App Retention, Engagement, and RevenueHow Marketing Automation Can Improve App Retention, Engagement, and Revenue
How Marketing Automation Can Improve App Retention, Engagement, and Revenue
 
Rtp customer workshop webinar march 19 2015 final
Rtp customer workshop webinar   march 19   2015 finalRtp customer workshop webinar   march 19   2015 final
Rtp customer workshop webinar march 19 2015 final
 
Unser Business wächst – weshalb benötigen wir Marketing Automation?
Unser Business wächst – weshalb benötigen wir Marketing Automation?Unser Business wächst – weshalb benötigen wir Marketing Automation?
Unser Business wächst – weshalb benötigen wir Marketing Automation?
 
Les secrets pour ameliorer l'alignement entre le marketing et les forces de v...
Les secrets pour ameliorer l'alignement entre le marketing et les forces de v...Les secrets pour ameliorer l'alignement entre le marketing et les forces de v...
Les secrets pour ameliorer l'alignement entre le marketing et les forces de v...
 
Graduating from Blasting to Nurturing
Graduating from Blasting to NurturingGraduating from Blasting to Nurturing
Graduating from Blasting to Nurturing
 
Don’t Let Disparate Data Sources Get You Down: Create Your Customer System of...
Don’t Let Disparate Data Sources Get You Down: Create Your Customer System of...Don’t Let Disparate Data Sources Get You Down: Create Your Customer System of...
Don’t Let Disparate Data Sources Get You Down: Create Your Customer System of...
 
Better Health Outcomes Start with Engagement
Better Health Outcomes Start with EngagementBetter Health Outcomes Start with Engagement
Better Health Outcomes Start with Engagement
 
Infuse Marketing Automation with Dynamic Purchase Intent Data from Bombora
Infuse Marketing Automation with Dynamic Purchase Intent Data from BomboraInfuse Marketing Automation with Dynamic Purchase Intent Data from Bombora
Infuse Marketing Automation with Dynamic Purchase Intent Data from Bombora
 
Using Real-Time Personalization to Increase Customer Engagement
Using Real-Time Personalization to Increase Customer EngagementUsing Real-Time Personalization to Increase Customer Engagement
Using Real-Time Personalization to Increase Customer Engagement
 
[Digital Marketing Bootcamp] Top 10 Reasons to Consider Marketing Automation
[Digital Marketing Bootcamp] Top 10 Reasons to Consider Marketing Automation[Digital Marketing Bootcamp] Top 10 Reasons to Consider Marketing Automation
[Digital Marketing Bootcamp] Top 10 Reasons to Consider Marketing Automation
 
The Brain Behind Your Brand: How to Design Your Way to Success
The Brain Behind Your Brand: How to Design Your Way to SuccessThe Brain Behind Your Brand: How to Design Your Way to Success
The Brain Behind Your Brand: How to Design Your Way to Success
 
Making Mobile Meaningful
Making Mobile MeaningfulMaking Mobile Meaningful
Making Mobile Meaningful
 
Q2 quarterly feature round up
Q2 quarterly feature round upQ2 quarterly feature round up
Q2 quarterly feature round up
 

Similar to The Rise of the New Marketer: The Economist’s Findings on Key Trends

The not-so-distant future of marketing
The not-so-distant future of marketingThe not-so-distant future of marketing
The not-so-distant future of marketingJeff Pundyk
 
Way Beyond Marketing - The Rise of the Hyper-Relevant CMO
Way Beyond Marketing - The Rise of the Hyper-Relevant CMOWay Beyond Marketing - The Rise of the Hyper-Relevant CMO
Way Beyond Marketing - The Rise of the Hyper-Relevant CMOAccenture Insurance
 
Meng marketing trends report 2009
Meng marketing trends report 2009Meng marketing trends report 2009
Meng marketing trends report 2009hubbudunya
 
2018 State of B2B Sales Report
2018 State of B2B Sales Report2018 State of B2B Sales Report
2018 State of B2B Sales ReportBrittany Shonka
 
The evolved-cmo-in-2014
The evolved-cmo-in-2014The evolved-cmo-in-2014
The evolved-cmo-in-2014Sebastian Vogt
 
Cmo peer sphere_dvillaseca2013
Cmo peer sphere_dvillaseca2013Cmo peer sphere_dvillaseca2013
Cmo peer sphere_dvillaseca2013David Villaseca
 
30 Stats Every Marketer Needs to Know about Customer Experience
30 Stats Every Marketer Needs to Know about Customer Experience30 Stats Every Marketer Needs to Know about Customer Experience
30 Stats Every Marketer Needs to Know about Customer ExperienceKapost
 
Getting Buy-In From The Board - A Director's Guide
Getting Buy-In From The Board - A Director's GuideGetting Buy-In From The Board - A Director's Guide
Getting Buy-In From The Board - A Director's GuideNicola Ray
 
Chapter 18Ethical Marketing in a Consumer-Oriented World Appr.docx
Chapter 18Ethical Marketing in a Consumer-Oriented World Appr.docxChapter 18Ethical Marketing in a Consumer-Oriented World Appr.docx
Chapter 18Ethical Marketing in a Consumer-Oriented World Appr.docxcravennichole326
 
salesforce-research-eighth-state-of-marketing.pdf
salesforce-research-eighth-state-of-marketing.pdfsalesforce-research-eighth-state-of-marketing.pdf
salesforce-research-eighth-state-of-marketing.pdfSAPallmodule
 
Data-driven-marketing-survey-report2013
Data-driven-marketing-survey-report2013 Data-driven-marketing-survey-report2013
Data-driven-marketing-survey-report2013 Brian Crotty
 
How CPGs can build and sustain a winning position in online retail
How CPGs can build and sustain a winning position in online retailHow CPGs can build and sustain a winning position in online retail
How CPGs can build and sustain a winning position in online retailJosephine Mathar
 
Rethingking Sales Force In 2010
Rethingking Sales Force In 2010Rethingking Sales Force In 2010
Rethingking Sales Force In 2010Moch Kurniawan
 
Customer marketing benchmark report
Customer marketing benchmark reportCustomer marketing benchmark report
Customer marketing benchmark reportMohamed Mahdy
 
Full Study - Digital Roadblock: Marketers Struggle to Reinvent Themselves
Full Study - Digital Roadblock: Marketers Struggle to Reinvent ThemselvesFull Study - Digital Roadblock: Marketers Struggle to Reinvent Themselves
Full Study - Digital Roadblock: Marketers Struggle to Reinvent ThemselvesAdobe
 
Marketing disruption: Five blind spots on the road to marketing's potential -...
Marketing disruption: Five blind spots on the road to marketing's potential -...Marketing disruption: Five blind spots on the road to marketing's potential -...
Marketing disruption: Five blind spots on the road to marketing's potential -...Bertrand Barbet
 

Similar to The Rise of the New Marketer: The Economist’s Findings on Key Trends (20)

The not-so-distant future of marketing
The not-so-distant future of marketingThe not-so-distant future of marketing
The not-so-distant future of marketing
 
Way Beyond Marketing - The Rise of the Hyper-Relevant CMO
Way Beyond Marketing - The Rise of the Hyper-Relevant CMOWay Beyond Marketing - The Rise of the Hyper-Relevant CMO
Way Beyond Marketing - The Rise of the Hyper-Relevant CMO
 
Meng marketing trends report 2009
Meng marketing trends report 2009Meng marketing trends report 2009
Meng marketing trends report 2009
 
2018 State of B2B Sales Report
2018 State of B2B Sales Report2018 State of B2B Sales Report
2018 State of B2B Sales Report
 
The evolved-cmo-in-2014
The evolved-cmo-in-2014The evolved-cmo-in-2014
The evolved-cmo-in-2014
 
The Rise of the Marketer
The Rise of the Marketer The Rise of the Marketer
The Rise of the Marketer
 
Cmo peer sphere_dvillaseca2013
Cmo peer sphere_dvillaseca2013Cmo peer sphere_dvillaseca2013
Cmo peer sphere_dvillaseca2013
 
30 Stats Every Marketer Needs to Know about Customer Experience
30 Stats Every Marketer Needs to Know about Customer Experience30 Stats Every Marketer Needs to Know about Customer Experience
30 Stats Every Marketer Needs to Know about Customer Experience
 
Libro 5
Libro 5Libro 5
Libro 5
 
Getting Buy-In From The Board - A Director's Guide
Getting Buy-In From The Board - A Director's GuideGetting Buy-In From The Board - A Director's Guide
Getting Buy-In From The Board - A Director's Guide
 
Chapter 18Ethical Marketing in a Consumer-Oriented World Appr.docx
Chapter 18Ethical Marketing in a Consumer-Oriented World Appr.docxChapter 18Ethical Marketing in a Consumer-Oriented World Appr.docx
Chapter 18Ethical Marketing in a Consumer-Oriented World Appr.docx
 
salesforce-research-eighth-state-of-marketing.pdf
salesforce-research-eighth-state-of-marketing.pdfsalesforce-research-eighth-state-of-marketing.pdf
salesforce-research-eighth-state-of-marketing.pdf
 
Bain brief management_tools
Bain brief management_toolsBain brief management_tools
Bain brief management_tools
 
Data-driven-marketing-survey-report2013
Data-driven-marketing-survey-report2013 Data-driven-marketing-survey-report2013
Data-driven-marketing-survey-report2013
 
How CPGs can build and sustain a winning position in online retail
How CPGs can build and sustain a winning position in online retailHow CPGs can build and sustain a winning position in online retail
How CPGs can build and sustain a winning position in online retail
 
Rethingking Sales Force In 2010
Rethingking Sales Force In 2010Rethingking Sales Force In 2010
Rethingking Sales Force In 2010
 
Customer marketing benchmark report
Customer marketing benchmark reportCustomer marketing benchmark report
Customer marketing benchmark report
 
SMBs India
SMBs IndiaSMBs India
SMBs India
 
Full Study - Digital Roadblock: Marketers Struggle to Reinvent Themselves
Full Study - Digital Roadblock: Marketers Struggle to Reinvent ThemselvesFull Study - Digital Roadblock: Marketers Struggle to Reinvent Themselves
Full Study - Digital Roadblock: Marketers Struggle to Reinvent Themselves
 
Marketing disruption: Five blind spots on the road to marketing's potential -...
Marketing disruption: Five blind spots on the road to marketing's potential -...Marketing disruption: Five blind spots on the road to marketing's potential -...
Marketing disruption: Five blind spots on the road to marketing's potential -...
 

More from Marketo

Adobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slidesAdobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slidesMarketo
 
7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business GrowthMarketo
 
Adobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release PresentationAdobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release PresentationMarketo
 
Industry Success: Bring Your Content and Demand Generation Teams Together
Industry Success: Bring Your Content and Demand Generation Teams TogetherIndustry Success: Bring Your Content and Demand Generation Teams Together
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
 
Customer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM StrategyCustomer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
 
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionProve Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
 
Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021Marketo
 
What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021Marketo
 
How to Bring Sales and Marketing Together in 2021
How to Bring Sales and Marketing Together in 2021How to Bring Sales and Marketing Together in 2021
How to Bring Sales and Marketing Together in 2021Marketo
 
Marketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release PresentationMarketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release PresentationMarketo
 
Demand Generation New Year Planning Session: How to Stand Out in 2021
Demand Generation New Year Planning Session: How to Stand Out in 2021Demand Generation New Year Planning Session: How to Stand Out in 2021
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
 
Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
 
Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
 
The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
 
Future Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That ScalesFuture Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
 
Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo
 
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
 
Marketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash CowMarketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
 
The Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo EngageThe Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo EngageMarketo
 
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Marketo
 

More from Marketo (20)

Adobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slidesAdobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slides
 
7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth
 
Adobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release PresentationAdobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release Presentation
 
Industry Success: Bring Your Content and Demand Generation Teams Together
Industry Success: Bring Your Content and Demand Generation Teams TogetherIndustry Success: Bring Your Content and Demand Generation Teams Together
Industry Success: Bring Your Content and Demand Generation Teams Together
 
Customer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM StrategyCustomer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM Strategy
 
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionProve Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
 
Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021
 
What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021
 
How to Bring Sales and Marketing Together in 2021
How to Bring Sales and Marketing Together in 2021How to Bring Sales and Marketing Together in 2021
How to Bring Sales and Marketing Together in 2021
 
Marketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release PresentationMarketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release Presentation
 
Demand Generation New Year Planning Session: How to Stand Out in 2021
Demand Generation New Year Planning Session: How to Stand Out in 2021Demand Generation New Year Planning Session: How to Stand Out in 2021
Demand Generation New Year Planning Session: How to Stand Out in 2021
 
Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021
 
Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021
 
The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021
 
Future Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That ScalesFuture Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That Scales
 
Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020
 
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
 
Marketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash CowMarketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash Cow
 
The Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo EngageThe Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo Engage
 
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
 

Recently uploaded

Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactMuhammad Junaid
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 

Recently uploaded (20)

Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and Impact
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 

The Rise of the New Marketer: The Economist’s Findings on Key Trends

  • 1. The Rise of the New Marketer: The Economist’s Findings on Key Trends Jeff Pundyk GVP, Content Solutions The Economist Group Sanjay Dholakia CMO Marketo
  • 4. In the beginning, there was the marketing funnel…
  • 5. …Now there’s the always-on consumer-led economy.
  • 6. 29% say the need for change is urgent. More than 80% of marketing executives worldwide say they need to restructure marketing.
  • 7. Be bold. Marketers point to fiveareas of dramatic change.
  • 8. Be bold. Marketers point to six areasof dramatic change. 1. From cost center to source of revenue Four out of five companies will classify marketing as a revenue driver in 3-5 years.
  • 9. Marketing expenditures now total $1 trillion globally *Source: McKinsey & Co. Three out of four CEOs agree: marketers “are always asking for more money, but can rarely explain how much incremental business this money will generate.*”
  • 10. 2. Lead the customer experience 75%of marketers say they will be responsible for the customer experience in 3-5 years.
  • 11. 3. A shift in customer engagement 78% relate engagement to sales 22% related engagement to brand
  • 12. EBAY E-TRADE READINESS INDEX 12 4. Marketers need to retool first Top skills in demand: • Digital engagement • Marketing operations & technology • Strategy and planning
  • 13. 13 5. Digital anddata dominate investment 75% of investments focused on reaching customers through social, mobile and e-mail. 25% focused on analytics to knit together data from different channels.
  • 14. Remember to be human And a sixth Don’t forget to be human. And I’ll throw in a sixth