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Future Proof: How to Create a Lead Scoring Model That Scales

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Future Proof: How to Create a Lead Scoring Model That Scales

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With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.

Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business.

You'll learn:
-How to partner with the right stakeholders to make decisions that are aligned across the business
-Lessons the Marketo Engage operations team has learned so you don't make the same mistakes
-How to plan for a scoring model that will scale

With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.

Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business.

You'll learn:
-How to partner with the right stakeholders to make decisions that are aligned across the business
-Lessons the Marketo Engage operations team has learned so you don't make the same mistakes
-How to plan for a scoring model that will scale

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  • Unknown issues because lead scoring updated by folks outside of marketing ops

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