Your website is your main marketing channel in 2016, you have thousands of anonymous prospects visiting your site every week, reading your content, and showing interest in your products and solutions. How are you going to engage with them? How can you convert them into known leads?
View these slides to learn:
- The secrets of anonymous lead generation
- How to use personalization to convert anonymous to known
- The top 5 use cases for web lead generation
- How leading marketers are already converting with web personalization
3. Lead Generation
71%
of B2B marketing say it’s
their top goal
60%
B2B marketers say generating
more leads is their biggest
challenge
45%
of marketers want to increase
lead quantity as their most
important objective
Source: b2bcontent marketing trends, Emarketer, Ascend2 & NetProspex
48. Thank you
Lead Gen with Web Personalization
Filling your funnel
Contact us: mtelem@marketo.com / dmyers@marketo.com
For more info: www.marketo.com/personalization
Hinweis der Redaktion
Marketers putting time for lead gen in these activities: - Events, Paid, Lists,
Missing out out on untapped, unused, under utilized (iceberg) potential
All optimized, Where can you improve, SIGNIFICANTLY?
Anonymous web visitors
they are active, interest and relevant
what is the problem?
they unaddressable
(no email no phone number)
on avg 98% anonymous,
avg SMB 20K show 19800 unreachable going to waste
Anonymous web visitors
they are active, interest and relevant
what is the problem?
they unaddressable
(no email no phone number)
on avg 98% anonymous,
avg SMB 20K show 19800 unreachable going to waste
Anonymous web visitors
they are active, interest and relevant
what is the problem?
they unaddressable
(no email no phone number)
on avg 98% anonymous,
avg SMB 20K show 19800 unreachable going to waste
Go for Easy Wins Target regions where your company already performs well and try to increase business in these areas.
Strategic Targeting Pinpoint regions where you hope to expand your business.
Leverage Existing Content Start with audiences for which you already have good content and offers.
Consider Local Events Do you have a conference coming up in the Northeast? Use RTP to target visitors from this region and advertise the event more effectively
Go for Easy Wins Target regions where your company already performs well and try to increase business in these areas.
Strategic Targeting Pinpoint regions where you hope to expand your business.
Leverage Existing Content Start with audiences for which you already have good content and offers.
Consider Local Events Do you have a conference coming up in the Northeast? Use RTP to target visitors from this region and advertise the event more effectively
NICE Systems is the worldwide leader of intent-based solutions. An enterprise B2B company running global operations, executing marketing activities around the world and targeting different verticals with different solutions. In this example, NICE promoted their US customer conference only to visitor coming from the US.
NICE Systems is the worldwide leader of intent-based solutions. An enterprise B2B company running global operations, executing marketing activities around the world and targeting different verticals with different solutions. In this example, NICE promoted their US customer conference only to visitor coming from the US.
NICE Systems is the worldwide leader of intent-based solutions. An enterprise B2B company running global operations, executing marketing activities around the world and targeting different verticals with different solutions. In this example, NICE promoted their US customer conference only to visitor coming from the US.
Hortonworks develops, distributes and supports a 100% open source distribution of Apache Hadoop for the enterprise. Hortonworks.com has a high volume of website visitors with hundreds of content assets under the resources section. They used RTP to target specific industries such as Healthcare.
Apprenda is the leading enterprise Platform as a Service (PaaS) powering the next generation of enterprise software development in public, private and hybrid clouds. Their key prospects are enterprise organizations with high revenues and employee size. They know who their key accounts are and target them using named account lists. In this example, Apprenda created special landing pages for key enterprise accounts like UPS and Barclays Bank.
Turtle Bay is a luxury beach resort on Hawaii Oahu's North Shore. In the campaign example, Turtle Bay offered personalized home page images and calls to action based on search terms used from search engines when arriving to the website
- Honeymoon search & referral - Turtle Bay is a luxury beach resort on Hawaii Oahu's North Shore. In the campaign example, Turtle Bay offered personalized home page images and calls to action based on search terms used from search engines when arriving to the website
Golf Courses, Packages Search Team - Turtle Bay is a luxury beach resort on Hawaii Oahu's North Shore. In the campaign example, Turtle Bay offered personalized home page images and calls to action based on search terms used from search engines when arriving to the website
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