The document is a presentation about Marketo Financial Management, a budget management software. It discusses how marketers struggle to manage global marketing budgets across different sources and systems. The presentation demonstrates how Marketo Financial Management provides a centralized system to plan, track, and optimize marketing budgets and spending through features like budget planning, visual dashboards, automated data imports, and ROI reporting. It includes a customer case study and offers attendees a follow-up deep dive session on using the software for budgeting, planning and reporting.
Marketers struggle to manage their budgets & spend
And it’s no wonder why
89% of companies are tracking their budgets in massive spreadsheets on a shared network
Customers frequently tell us:
“I can’t track the spend on all of the marketing programs I have in flight”
-you might have 100s of programs globally
-and spending data changes too fast to keep a handle on it
-that makes it a real challenge to keep the budget balanced
“Getting spending updates across teams and regions is unreliable and hard to consolidate”
-you have to corral people to get their updates into spreadsheets
-you have to deal with version control issues, broken formulas and data entry mistakes
-consolidating spreadsheets across regions is a nightmare
“Finance is asking me questions I can’t answer about reconciling invoices and forecasting spend”
-mapping finance’s view of of the world (invoices and purchase orders) to marketing’s view, which is about programs and campaigns, isn’t easy
-and it’s hard to provide accurate forecasts when you don’t fully trust the data
-you don’t want to risk your credibility with the finance team
-so you spend a lot of time gathering, organizing, checking and double checking the data
What if, for every budget period, you could
-See where you’re going
-Make adjustments with confidence to balance your budget
-Land on target
Marketo Financial Management is budget management software made for marketers that helps them manage spend better.
It gives marketing teams an up-to-date view from a single, web-based source, so you can:
-Forecast accurately
-Find and reallocate budget (knowing the money is really “there”)
-Spend to plan
Marketo Financial Management saves marketers time, makes it easy to collaborate across teams and regions, and helps marketing and finance work together better.
MFM capabilities include:
Centralized Budget & Roll Ups
-organize your marketing investments by team, brand or location
-easily manage access rights
-manage multi-currency budgeting environments
-roll up plans, forecasts and actual totals
Visual Dashboards & Reports
-easily answer key marketing budget questions with out-of-the box dashboards
-standard and configurable reports allow you to get value quickly and set up the reports you need for your process or on-the-fly reporting
-full library of report visualizations with drill down capabilities
Excel-like Financial Planning Functionality for Marketers
-Familiar spreadsheet like interface for easy adoption
-marketing budgeting scenarios – top-down or bottom-up planning
-view quarterly or yearly totals
-import/export capabilities
Map investment plans to objectives & Marketo programs
-map spend to marketing goals, allocate one spend to multiple goals
-capture additional information like target audience or region
-track additional information with custom fields by region
Finance ERP System Data Import
-intelligence rules-based import process brings actuals from finance systems into MFM
-lightweight solution that does not require direct connection to ERP systems
-works for all organizations regardless of the ERP system used
-low IT involvement
-quick time to benefit because you can reduce errors with manual entry and more quickly map your actuals to your plan
Highly configurable to support YOUR process
-custom calculations with formula engine
-drag and drop layout editor
-set monthly, quarterly or yearly marketing budgeting time frames
-edit head names to reflect your own terminology
Unlike other budget management solutions, MFM connects your spend and expenses to your financial data, strategic plans and marketing programs,
So you can report on where spend is occurring, how it supports your marketing objectives and work together better with finance.