1. Conversations in the social graphWord-of-Mouth Marketing UniversityChris PanMay 14, 2009

2. Facebook Mission: Give people the power to share and make the world more open and connected.

3. Go where the audience is – unique visitors www.compete.com Source: US traffic from compete.com

4. Go where the audience is often – visits www.compete.com Source: US traffic from compete.com

5. Who’s on Facebook? http://www.facebook.com/ads/create/ Example: active FB users near NYC who like Basketball = 81,000 Active users = logged in past 30 days World = 200 million + US = 60 million + 50% of active users return everyday Logged on today: World = 100 million + US = 30 million + Footer of each Page:

6. Buzz-worthy topic – The Great Debate Buzz-worth topic Ideal timing Ask for participation Relevant exclusive content www.facebook.com/vitaminwater

7. Promoting on Facebook – easy for audience to participate – right from their homepage See the ads live on your own homepage: http://www.facebook.com/home.php?demo_ad=6002293186322&h=2fa37a64af http://www.facebook.com/home.php?demo_ad=6002261159755&h=f7d5f48713

8. Promoting with other media to get more fans (e.g., TV Commercial and print)

9. Get scale by using FB Pages + FB Ads Pages = “Convenience Store: Hundreds of thousands Ads = “Delivery Service” Tens of millions Microsite = “The Farm” Tens of thousands

10. vitaminwater integration with Kobe’s Page www.facebook.com/Kobe

11. Listen and tell a story www.facebook.com/PapaJohns

12. Special fan offers www.facebook.com/PapaJohns

13. Drive traffic to NBA’s official website and store www.facebook.com/NBA

14. Feature NBA’s Sponsors: Sprite and HP www.facebook.com/NBA

16. VS Pink shares offers and stories with 1.2 million fans www.facebook.com/VSPink

17. Red Bull shares content from sponsorships www.facebook.com/RedBull

18. Red Bull integrated into Shaun White’s Page www.facebook.com/ShaunWhite

19. “Best Profile Picture” www.facebook.com/CHEETOS

20. Skittles audience (everyone) is on FB! www.facebook.com/Skittles

21. People love humor www.facebook.com/AflacDuck

22. NPR shares news on Facebook

23. Facebook Marketing Solutions: examples and tips www.facebook.com/Marketing

24. Facebook for Influencers: examples and tips www.facebook.com/Influencers

25. Official presence – 40k monthly US uniques www.RogerFederer.com

27. 17,000 responsesShares Nike ad www.facebook.com/Federer

28. Listen and recognize fans www.facebook.com/VinDiesel

29. Tell a story – picture worth a thousand words http://mashable.com/2009/05/12/vin-diesel-facebook/

30. Jet Li shares his work with One Foundation and new movies www.facebook.com/JetLi

31. Non-Profits on Facebook www.facebook.com/NonProfits

32. (RED) sharing latest events and news www.facebook.com/JoinRed

33. World Wildlife Fund shares latest news www.facebook.com/WorldWildLifeFund

34. WOMMA on Facebook www.facebook.com/WOMMA