Canadian Crude Marketing Cost Reduction Congress 2015

COST REDUCTION STRATEGIES FOR TRANSPORTING & MARKETING CANADIAN CRUDES IN THE NEW POLITICAL & ECONOMIC PARADIGM
OCTOBER 28-29 | CALGARY | CANADA
What Will Be Addressed?
www.crude-marketing-canada-2015.com
Forecasting Production Of Canadian Crude Within
Today’s Economic And Political Environment
Reducing The Cost Of Taking Canadian Crudes
To Diverse Markets By Rail, Pipe, Truck & Barge
Garth Braun
President & CEO
Blackbird Energy
Johan Themaat
Founder & CEO
First River Energy
Jarrett Zielinski
CEO
Torq Transloading
Robert Toker
EVP Corporate Development
Black Hub Midstream
Allan Roach
SVP Business Development
Watco Companies
Terry Doherty
Director Rail Strategy &
Commercial Development
Genesis Energy
Bruce Hodgson
Director Market Development
St. Lawrence Seaway Corporation
Mark Viator
Director, Public & Government Affairs
Jefferson Energy Companies
Who’s Presenting?
Organized By:
SPONSORS:
EARLY BIRD DISCOUNT AVAILABLE
SAVE UP TO $600
REGISTER BEFORE AUGUST 28
PRODUCER PLANS
How The New Economic And Political Paradigm Is Affecting Production Including
Identifying Break-Even Points For New Drilling Projects
LOGISTICS COST CONTROL
Optimizing The Role Of Pipe, Rail And Barge For Each Crude Grade To Maximize
Differentials And Keep Products Flowing To Market
GOVERNMENT & REGULATION
Outlining Plans For Royalty And Tax Structures And How Safety Regulations Are
Affecting Crude By Rail Costs: Government And Industry Perspectives
ACCESS TO MARKETS
Making The Case For Pipeline Approvals And Terminal Build-Out To Reduce The Cost
Of Accessing Markets Across North America And Beyond
HEAVY AND LIGHT CRUDE FOCUSES
Specific Case Studies Will Outline Production Forecasts And Transport Options For
Each Crude Grade And Assess The Role Of Blending To Reduce Costs
FUTURE OF CANADIAN CRUDE
Compiling All The Facts To Determine What The Industry Needs To Action To Go
“Beyond Survival” And Maximize Revenue
GAINCLARITYONPIPELINEAPPROVALSANDCAPACITIESFORDIFFERENTCRUDE
GRADES&DESTINATIONS-UNDERSTANDHOWINCREASESORDECREASESIN
PRODUCTIONWILLIMPACTDEMANDFORTAKEAWAYCAPACITY

HERE IS:
Clarion Hotel & Conference Centre
2120 – 16th Avenue NE
Calgary, AB Canada T2E 1L4
Web: www.clarioncalgaryhotel.com
Venue Information:
THE CANADIAN CRUDE INDUSTRY HAS ENTERED A NEW ECONOMIC AND
POLITICAL PARADIGM: COST REDUCTION IS NOW CRITICAL
With crude prices stubbornly low and heightened uncertainty over royalty
structures, rail regulation and pipeline approvals, producers, midstream and
rail operators and refiners must urgently identify cost reduction strategies for
transporting crude to market. All stakeholders must also understand producer
plans and appreciate how and why production forecasts will change in the
months and years to come.
From pipeline build out for accessing new markets and identifying the new role of
rail to understanding the impact of the new Alberta government and crude prices
on drilling plans, the 4th
annual Canadian Crude Marketing Cost Reduction
Congress 2015 is uniquely positioned to deliver the very latest market analysis
and reveal cost cutting strategies to improve stability in uncertain times.
A rare opportunity
to meet and hear from
all different fronts
involved in this exciting,
new developing topic.
Producers, traders,
midstream, railroads, rail
service providers, refiners
and others gather to share
and update information
Hunt Refining
Loved the breadth and
depth of topics and variety
of speakers
CIT Rail
I have never attended
a more informative seminar
regarding crude-transport
by rail in my 30 years of
industry service
TLC Rail Services
Great industry and
government representation
made the event worth
recommending
Talisman Energy
NEW ECONOMIC AND
POLITICAL PARADIGM
The Canadian crude
industry has changed and
so have we. The challenge
now is not about takeaway
capacity but cutting the
costs of getting products to
market
WORKING
TOGETHER
From lobbying for pipeline
approvals to royalty
structure negotiation, our
interactive roundtable
discussions will help
forge the one-industry
mindset needed to keep
operations profitable for all
stakeholders
PROCUCER THOUGHT
PROCESSES
In this volatile industry,
hearing production
forecasts for the year ahead
is no longer sufficient.
Presentations will outline
the thought process of
producers and identify
break-even points to
predict how the industry will
react to each future event
CANADA FOCUSED
No vague speculation on
global trends, just in-depth
case studies assessing
strategies for Canadian
crudes
COST CONTROL
From balancing rail and
pipe to storage and
blending strategies, each
case study will evaluate the
real cost savings of each
opportunity
WHAT’S NEW FOR 2015?
info@canadian-business-conferences.comwww.crude-marketing-canada-2015.com + (1) 800 721 3915
I was very impressed
with the depth of information
provided in the summit
Canadian Association Of Petroleum
Producers
SAVE UP TO $600

UNDERSTANDING PRODUCTION FORECASTS FOR DIFFERENT CRUDE GRADES AND
HOW TO REDUCE TRANSPORTATION COSTS ACROSS RAIL, PIPELINE AND TRUCK
Day 1
Wednesday 28th
October 2015
Future Direction For Royalty, Tax And Other Energy
Policy Changes?
• Clarifying the process and conclusions of the royalty
structure review: The bottom-line impact on producers
• Explaining how and why tax changes are due to come into
effect and what impact the government believes this will
have on the oil industry
• Laying out how other government-led policy and spending
changes will impact the competitiveness of the Canadian oil
industry
• Understanding the priority the new Alberta government
places on maintaining a thriving oil industry compared to
shifting investment into other sectors
11.40 Question & Answer Session
PANEL: INDUSTRY RESPONSES
11.50 Outlining How Government Changes Could
Impact Upstream Economics, Production Forecasts
And Investment In Infrastructure
• Outlining the expected costs of all royalty, tax and policy
changes placed on producers by the new government
• Predicting to what extent additional costs will reduce
production margins and hence influence production
forecasts
• Estimating the knock-on effects of government interference
on investment and jobs in the Canadian oil industry
• Laying out the best case scenario for the future and requests
for the Alberta government to achieve it
DILUTED BITUMEN RAILCAR VAPOUR CONTROL
12.20 Benchmarking Transloading Processes And
Trends To Determine The Safest And Most Cost-
Effective Vapour Control Solutions
• Assessing current trends in the industry to have a closed
loading system which captures vapour displaced from empty
railcars
• Understanding the process used to unload railcars at
delivery point and related assumptions
• Examining content analysis of empty railcars arriving and
crude loading terminals
• Evaluating hazards associated with Diluted Bitumen railcar
vapour
• Methods of Vapour Control implemented at crude loading
terminals
• Recommendations for safer operation across industry
ToddKennedy,ProjectManager,RangelandEngineering
W.Y.(Bill)Svrcek,DepartmentOfChemical&PetroleumEngineering,
UniversityOfCalgary
1.00 Networking Lunch In Exhibition Showcase Area
HOW TO USE PIPELINES TO REDUCE TRANSPORT
COSTS
Assessing The Approval Process, Build-Out Schedule And
Capacities Of Proposed Pipelines To Access Markets At
Lower Cost
PIPELINE APPROVALS
2.00 Scrutinizing The Politics And Approval Schedule
For Proposed Pipelines To Reduce Reliance On Rail
And Costs Of Getting To Market
Delivering Canadian oil to market, principally through
pipelines, has technological and financial challenges. But the
political challenges are just as significant, if not more so. This
is not new. After all the St. Laurent government was defeated
in 1957 in no small part to the great pipeline debate of 1956.
This session will address the following political dimensions of
pipelines:
• Understanding the American political system including
Canada-US relations, and the Keystone XL decision
• Assessing the role of the ‘Duty to Consult’ with aboriginals
and the Northern Gateway pipeline
• Examining the inter-provincial politics and Northern
Gateway, Kinder Morgan and Energy East pipelines
• Revealing the Canadian Energy Strategy agreed by the
Premiers in July 2015
• Reviewing the absence of the federal government from
domestic energy policy and the implications of the election
of the Alberta NDP in May 2015
DuaneBratt,Professor(PoliticalScience)AndChair,DepartmentOf
Economics,JusticsAndPolicyStudiesr,MountRoyalUniversity
ROUNDTABLE: LOBBYING FOR PIPELINE APPROVAL
What Is The Short To Medium Term Prognosis For The
Canadian Oil Industry
2.40 Forging A Unified Industry-Wide Vision On
The Need For Pipeline Build-Out And Convincingly
Expressing Opinions To Decision Makers
This will be an opportunity for production, pipeline, rail and
refinery leaders to share hopes and fears for pipeline build out
to access new markets and come to conclusions on:
• Which pipelines would have the greatest benefit to the
industry, and which proposals are no longer needed in the
low oil price environment?
• Which organizations would gain or lose the most from
further pipeline development and can a strategy be
developed that is to the benefit of all stakeholders?
• How can individuals, companies, associations and the
industry as a whole best work together to influence
government decision makers and deliver the infrastructure
projects the industry urgently needs?
ModeratedBy:MarkViator,DirectorOfCommunications,Jefferson
Energy
3.10 Afternoon Refreshment In Exhibition Showcase Area
COST REDUCTION: RAIL
What Is The Role Of Rail Going To Be In The Lower Price
Climate?
RUDE TERMINALS
3.40 Revealing Best Practices For Terminal Design
Factoring In Operational Efficiency And Lessons From
Past Case Studies
• Outlining the factors that need to be considered when
designing a crude terminal
• Analyzing methods to reduce costs such as through
improved terminal operational efficiency to increase profit
• Showcasing detailed examples of terminals throughout the
design stages to highlight key innovations
BrandtTrimble,AssistantVicePresident,StrobelStarostkaTransfer
EnergyCanada
THE NEW ROLE OF RAIL
4.50 Assessing The Cost Implications Of New Safety
Regulations: Is Crude By Rail Still Economically Feasible?
• Understanding how new regulations will affect the
manufacturing costs of safer railcars
• Learning how speed infringements will impact
transportation routes and affect market dynamics
• Adding trends in transloading costs into the rail economics
assessment to determine total cost of getting crude to
market
• Hearing to what extent regulatory-influenced costs will be
passed onto producers to keep rail competitive with pipe
5.30 Chair’s Closing Remarks
5.40 - 6.40 Networking Drinks In Exhibition Showcase Area
Educational, good networking, good stats were shared.
Inter Pipeline Ltd
PRODUCER PLANS
Learning How Producers Are Reacting To The Low Oil Price
Environment To Forecast Production And Determine Break-
Even Points
8.30 Chair’s Opening Remarks
MarkViator,DirectorOfCommunications,JeffersonEnergy
PRODUCTION PLANS
8.40 Hearing Producer Plans For Production In Light
Of The New Economic Paradigm To Determine
Demand For Takeaway Infrastructure
What Is The Short To Medium Term Prognosis For The
Canadian Oil Industry?
• Revealing production expenses and operation costs
upstream: what price does oil need to reach to spark new
drilling?
• Hearing how political factors such as the new Alberta
Government is affecting producer plans for drilling and
production
• Identifying areas within Canada where it is worth increasing
production, based on costs, output and access to market
• Determining the need for midstream infrastructure: What
crude destinations are seen by producers as optimal and
what are the methods to get it there?
GarthBraun,President&CEO,BlackbirdEnergy
TRANSPORTCOSTS
How Do You Reduce Cost & How Do You Find More
Efficiencies In Taking Different Crude Grades To Market?
COST REDUCTION: CRUDE GATHERING & MARKETING
9.20 Reviewing Options For Getting Canadian Crude
To Market As Efficiently As Possible To Cut Costs And
Maximize Netbacks
• The First 50 Miles - The most important segment in terms
of cost reduction
• Assessing potential strategies to be employed that can
improve efficiencies and so reduce costs for these areas to
maximize netbacks on domestic crude
• Evaluating the drivers behind cost fluctuations in crude
transportation to develop other ways to cut costs
JohanThemaat,CEO&Founder,FirstRiverEnergy
PANEL: OPTIMIZING RAIL, PIPE AND TRUCK
10.00 Determining The Optimal Transport Methods
For Heavy And Light Crudes And Flexibly Managing
Commitments To Reduce Costs And Penetrate
Optimal Markets
• Assessing which transport combinations can most
affordably get heavy crude barrels to market
• Managing commitments effectively to maximize revenue as
the market dictates while guaranteeing access to markets
• Examining the economic pressures on rail and deciding if
and when rail will likely reduce costs to compete with new
pipelines
• Learning how rail and pipe can work in tandem to improve
revenue for the whole industry instead of causing a price war
ModeratedBy:AllanRoach,SVPBusinessDevelopment,Watco
Companies
10.40 Morning Refreshments In Exhibition Showcase Area
NEW POLITICAL PARADIGM
Reviewing The Implications Of Royalty, Tax And Policy
Changes On Canadian Crude Production
GOVERNMENT PERSPECTIVE
11.10 Understanding The Future Regulatory Vision
For The Canadian Oil And Gas Industry: What Is The

Day 2
Thursday 29h
October 2015
REVIEWING ACCESS TO GLOBAL MARKETS AND OPTIMIZING BLENDING AND STORAGE
STRATEGIES TO MAXIMIZE REVENUE
STORAGE
Factoring Canadian And Us Storage On Crude Price
Forecasts And Transport Strategies
STORAGE
11.30 Analyzing The Impact Of Storage Capacity And
Build Out Across North America On The Price Of
Canadian Crude
• Benchmarking supply and demand for storage across North
America to quantify remaining capacity
• Identifying where remaining storage capacity exists and its
pipeline connections to conclude where stored crude will
come from
• Measuring the impact of storage build out in the US and
Canada on the price of a future Canadian crude barrel
• Assessing how storage development will impact the optimal
market destinations for Canadian crude
RobertToker, EVPCorporateDevelopment,BlackHubMidstream
12.10 Networking Lunch In Exhibition Showcase Area
ACCESS TO MARKETS: MARINE TRANSPORT
1.10 Identifying The Role Of Marine And What
Infrastructure Is Available To Ensure Each Crude
Grade Can Access Its Ideal Market
• Highlighting the economic viability of alternative transport
modes from wellhead to terminal to determine which
options will provide highest netback
• Calculating current and proposed rail connectivity and
corresponding tariff charges to assess economics of moving
the product from production areas to terminals
• Specifying regulations to ensure export are approved without
impacting project economics
BruceHodgson,DirectorMarketDevelopment,St.LawrenceSeaway
Corporation
ASIAN DEMAND FOR CANADIAN CRUDE
1.50 Exploring Asian Markets Such As India, China
And Singapore For New Profitable Canadian Crude
Destinations
• Benchmarking global supply and demand economics to
determine the demand in Asia for more heavy crude
• Comparing the transport costs for shipping crude across the
Pacific compared to North American destinations
• Hearing what crude grades are in highest demand in Asia:
What price will heavy and light sell for?
• Reviewing the logistics of exporting crude: Do we have the
pipe, rail, terminal and shipping capacity to get there?
2.30 Afternoon Refreshment In Exhibition Showcase Area
BARGE
Leveraging Rivers And Coasts To Bring About A Step-
Change In The Costs Of Transporting Crude To Market
BARGE: THE ALTERNATIVE COST REDUCER?
3.00 Examining Barge Transport By River And
Coastlines As A Cost-Cutting Alternative To
Traditional Takeaway Methods
• Learning what infrastructure currently exists: Where can
barge load and unload?
• Discovering what pipe and railway options are available to
get crude to barge loading facilities, comparing capacity with
demand
• Identifying which markets are accessible by barge to see
whether the routes match with each crude grade
• Reviewing how barge can cut costs of the well to market
journey: How much can be saved?
THE FUTURE OF CANADIAN CRUDE
Bringing Together The Minds Of The Industry To Determine
How To Maximize Revenue In Difficult Times
ROUNDTABLE: FUTURE OF CANADIAN CRUDE
3.40 Forging A Realistic Fact-Based Vision For The
Future Of The Canadian Oil Industry: What Are The
Next Steps To Go “Beyond Survival”?
This will be an opportunity for production, pipeline, rail and
refinery leaders to share hopes and fears for the future of the
industry and come to conclusions on:
• How is Canada positioned in the global price war on crude
oil and what investment is needed to improve its stance?
• What are the worst case and best case scenarios, within
reason, for the price of crude?
• To what extent is government and regulatory influences a
factor in the industry’s survival and what can industry do to
affect decision-making?
• What are the critical actions that producers, rail, experts
pipeline professionals and refiners must take to maximize
profitability for the whole industry?
Moderatedby:MarkViator, DirectorOfCommunications,Jefferson
Energy
4.00 Chair’s Closing Remarks
4.10 End of Congress
ACCESS TO MARKETS
Identifying Optimal Global Markets For All Crude Grades
And Ensuring Pipe, Rail And Terminal Infrastructure Can
Cope With Export Demand
8.50 Chair’s Opening Remarks
HEAVY CRUDES: NORTH AMERICAN DESTINATIONS
9.00 Evaluating Demand For Heavy Canadian Crude
At Gulf Coast, East Coast And Other Refineries To
Determine Where Producers Can Gain The Highest
Netback
• Learning what demand remains in the Gulf Coast for heavy
Canadian crude in light of the US production surge
• Identifying alternative markets such as East Coast and
Midwest: Will they provide higher netbacks?
• Assessing the pipeline infrastructure available to cheaply
transport crude to markets with most capacity
• Examining the role of rail in light of the low oil-price to
transport crude to available markets
TerryDoherty,DirectorRailStrategy&CommercialDevelopment,Genesis
Energy
LIGHT CRUDES: NORTH AMERICAN DESTINATIONS
9.40 Hearing To What Extent Refineries Are Accepting
Lighter Crudes And Identifying Alternative Light
Crude Markets To Improve Netbacks
• Pinpointing refineries across North America that have
modified to enhance revenue of light crude barrels
• Distinguishing between refineries that are saturated with
light crudes and those with remaining capacity for Canadian
production
• Assessing the feasibility of transporting light crudes by rail
in light of new safety regulations and cost
• Reviewing the spare capacity of pipelines connecting
Canadian production with optimal light crude markets
10.20 Morning Refreshments In Exhibition Showcase Area
CONDENSATES&BLENDINGSTRATEGIES
Sourcing And Blending Crude Grades To Maximize Revenue
From Low And High Gravity Products
PCRUDE BLENDING & DESTINATIONS
10.50 Reviewing Destinations For Heavy Crudes
And Optimizing Blending Strategies To Maximize
Netbacks
• Identifying the optimal destinations for heavy and blended
products, comparing the Gulf Coast with alternative markets
• Hearing what infrastructure is in place for blending of
products to ensure commodities can be transported at the
most economical price
• Comparing the costs and specifications of transporting
blended products by rail and pipe to maximize revenue
• Calculating the total impact an optimal blending strategy
can have on improving revenue and cutting transport costs
GregBinion,President,JeffersonEnergy
I thought the conference was
great. It was very well organized and
I felt the content was superb.
Encana Oil & Gas
Excellent forum to exchange
experiences/analysis, moderator
was great.
Husky Energy

SPONSORSHIP OPPORTUNITIES
The Canadian Crude Marketing Cost Reduction
Congress 2015 offers a unique platform for highly
relevant solution providers to showcase their latest
market analysis and crude logistics services to an
audience of senior executives.
WHY IS THIS EVENT A UNIQUE OPPORTUNITY?
VISITOR PROFILE:
ATTENDEES BY JOB TITLE
CEOs – 14%
SVPs – 19%
VPs – 32%
Directors – 24%
Managers – 11%
ATTENDEES BY COMPANY TYPE
E&Ps – 28%
Rail Operators – 19%
Pipeline Operators – 22%
Refiners – 5%
Solution Providers – 26%
If you have a successful case study to share with
operators, get in touch to apply for information
on speaking opportunities and stall allocations:
Gerard Waldron: +(1) 800 721 3915 gerard.waldron@lbcg.com
DECISION MAKING AUDIENCE
Producer and midstream attendees are primarily executive-
level decision makers looking to learn from other
operators. Every conversation is valuable and
there is no searching through endless
crowds in search of the next
customer
EXCLUSIVE
NETWORKING
OPPORTUNITIES
We work with dozens of operators
across the US to identify the agenda topics
and vendor categories they need to hear from. We
allocate stalls and speaking time only when suppliers
can offer solutions the audience is looking for, so you know
your next customer is in the room
DECISION MAKING AUDIENCE
Producer and midstream attendees are primarily executive-
level decision makers looking to learn from other
operators. Every conversation is valuable and
there is no searching through endless
crowds in search of the next
customer
IN PARTICULAR, PRODUCERS AND MIDSTREAM OPERATORS ARE KEEN TO
HEAR THE LATEST INSIGHTS ON:
- EPC Crude Pipelines
- Crude By Rail Supply Chain Solutions
- Rail Loading & Unloading Equipment
- Rail Car leasing, Manufacturing & Components
- Crude Quality Testing Solutions
- Crude Remediation &
Spill Response Solutions
EXCLUSIVE
NETWORKING
OPPORTUNITIES
We work with dozens of operators
across the US to identify the agenda topics
and vendor categories they need to hear from. We
allocate stalls and speaking time only when suppliers
can offer solutions the audience is looking for, so you know
your next customer is in the room

I would like to register the delegate(s) below for the 2 day conference
CANADIAN CRUDE MARKETING COST REDUCTION CONGRESS 2015
PYes
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Delegate Rates GUESTS ARE RESPONSIBLE FOR THEIR OWN TRAVEL AND ACCOMMODATION ARRANGEMENTS
Super Early Booking Discount Early Booking Discount Standard Rate
Book And Pay By Friday 28th
August 2015 Book And Pay By Friday 25th
September 2015 From 26th
September 2015
E&P and Government * $999 (+VAT) SAVING $600 * $1299 (+VAT) SAVING $300 * $1599 (+VAT)
Other (Midstream, Terminal, Refiners
And Service Providers) * $1399 (+VAT) SAVING $400 * $1599 (+VAT) SAVING $200 *$1799 (+VAT)
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Enquiries And More Information
Should you have any enquiries or if you would like to request more information
contact our friendly Customer Service Team on (1) 800 721 3915 or visit the
conference website at www.crude-marketing-canada-2015.com
How To Finalize Your Registration
How To Finalize Your Registration
Now that your details are completed please send your registration form to
our Customer Service Team using one of the following options:
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Option 2. Fax: (1) 800 714 1359
Enquiries And More Information
Should you have any enquiries or if you would like to request more
information please contact our friendly Customer Service Team on
(1) 800 721 3915 or visit the conference website at
www.crude-marketing-canada-2015.com
SAVE UP TO $600

Canadian Crude Marketing Cost Reduction Congress 2015

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