Sign up to receive the final SXSW data report here: http://www.salesforcemarketingcloud.com/sxsw-social-media-data-report/ A look at day 4 social media conversations at SXSW, including buzz around Shaq, The Onion, Elon Musk, Dennis Crowley and more.

1. SXSW 2013: A Look at Day Four Social
Media Conversations
The Social buzz from Austin for Monday, March 11
Jason Boies
Brand Journalist, Salesforce Marketing Cloud
@jasonboies
Tuesday, March 12, 13

2. 2013 SXSW Day 4: 280,198 Total Social Conversations
30000
22500 23,991
15000 Peak of social conversations
on Day 4. Conversation
7500 around SXSW peaked a little
earlier on Day 4 than in past
days. The lunchtime crowd,
0
combined with more sessions
8am and attendees leaving, drove
12pm
1pm conversation.
4pm
8pm
Social Media Conversation from Day 4 at SXSW 12am
Tuesday, March 12, 13

3. Elon Musk Still Talked About on Day 4
Elon Musk
1,380
Julie Uhrman Though Elon Musk amazingly still
drove the most conversation from
Joshua Topolsky his Day 2 keynote, Julie Uhrman
surged during her day 4 keynote,
Tina Roth Eisenberg as did her interviewer, The Verge’s
Joshua Topolsky
Matthew Inman
0
375
750
1125
1500
Tuesday, March 12, 13

4. SXSW 2013 Conversation Drivers: The Onion Parodies SXSW
The parody news site sent a pair of Tweets mocking SXSW, and in return
received a ton of shares across social media. Jared Leto’s Artifact
400
documentary film saw a fair amount of Retweets, as did Selena Gomez’s
account. She’s in town to promote a new movie.
300
200
100
@Mashable 0
@SXSW @TheOnion @ArtifactTheFilm @SelenaGomez
Tuesday, March 12, 13

5. Most Mentioned Startups on SXSW Day 4: People Still
Ironically Loving Hater
Bloomfire
Hater
Glocal Hater, an app which allows you to
share all of the things you hate,
Eevzdrop still received a lot of love, with
Bloomfire and Eevzdrop also
Speeker seeing some buzz.
0
37.5
75
112.5
*Based on companies listed in the 150
SXSW Startup Village Spotlight List
Tuesday, March 12, 13

6. SXSW Day 4: Slam Dunk for Shaq
Shaquille O’Neal
It’s hard to compete
with someone as big
as Shaq, as all other
Stephen Wolf
Day 4 speakers
found out. Shaq
Steve Case drove more mentions
than Foursquare’s
Dennis Crowley Dennis Crowley and
AOL Co-Founder
Kim Dotcom Steve Case, among
0
750 others.
1500
2250
3000
Tuesday, March 12, 13

7. Thank You
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Final SXSW Data Report
Tuesday, March 12, 13