Throughout Dreamforce ’14 next week, the Salesforce Marketing Cloud will provide the top social trends from the event, including everything from the most mentioned #’s to the most talked about Dreamforce speakers. For this report we’ve put together together a pre-event report covering a social analysis of this week, the week leading up to #DF14.

1. Dreamforce Social Analysis
Powered by Salesforce Marketing Cloud
Wednesday, October 15

2. Dreamforce 2014 Analysis, Oct 15
Powered by Social Studio
Most Mentioned #’s
Most Retweeted
Most Talked about Speakers
Top Buzz Words by Mentions
Demographics/Heat Map
Top Tweets

3. Most Mentioned Hashtags
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#DF14 #Dreamforce #Salesforce #SF #SalesforceLive #BrunoMars #Analytics #DevZone #Marketing #IVDF14 Other

4. Most Retweeted
1) @YoshikiOfficial
2) @ValaAfshfar
3) @Dreamforce
4) @Benioff
5) @Salesforce
6) @ensighten
7) @Salesforcedevs
8) @MarketingCloud
9) @UCSFChildrens
10)@MichaelDavis777
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@YoshikiOfficial @ValaAfshfar @Dreamforce @Benioff @Salesforce @ensighten @SalesforceDevs @MarketingCloud @UCSFChildrens @MichaelDavis777

5. Most Talked About Speakers
Marc Benioff
Tony Robbins
will.i.am
Hillary Clinton
Hadi Partovi
Al Gore
Arianna Huffington
Neil Young
Marc Andreessen
Steve Jurvetson
Other

6. Most Mentioned Words

7. Demographics: Countries Talking About #DF14
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United States United Kingdom Canada India Japan France Netherlands Australia Spain China Other (74 more)

8. Demographics: Age
35-44 25-34
45-54 55-64
65+ 21-24
18-20
Top Age Ranges
1. 35-44
2. 25-34
3. 45-54
4. 55-64
5. 65+
6. 21-24

9. Demographics: Male vs. Female Conversation
38.4% 61.6%
Male
Female

10. Top Tweets

11. Top Tweets

12. Data Sources
• Social Studio from the
Salesforce Marketing Cloud
analyzes more than 650 million
data sources from Twitter,
Facebook, YouTube, blogs,
news sites, and more.