This document provides a social media analysis of conversations about Dreamforce 2014 from Twitter. It shows the most mentioned hashtags (#DF14 and #Dreamforce), most retweeted Twitter accounts (@Salesforce and others), most talked about speakers (Hillary Clinton, Marc Benioff, and others), top buzz words, and demographics of participants including countries (US, UK, Canada), ages (35-44, 25-34), and gender (60.5% female). The analysis is powered by Salesforce Marketing Cloud to understand social conversations about Dreamforce.
2. Dreamforce 2014 Analysis, Oct 14
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Most Mentioned #’s
Most Retweeted
Most Talked about Speakers
Top Buzz Words by Mentions
Demographics/Heat Map
5. Most Talked About Speakers
Hillary Clinton
Marc Benioff
Klaus Schwab
Tony Robbins
will.i.am
Arianna Huffington
Reid Hoffman
Neil Young
Al Gore
Steve Jurvetson
Other
7. Demographics: Countries Talking About #DF14
26000
24000
22000
20000
18000
16000
14000
12000
10000
8000
6000
4000
2000
0
United States United Kingdom Canada India Australia Netherlands France Spain Germany Other (85 more)
8. Demographics: Age
35-44 25-34
45-54 55-64
65+ 21-24
18-20
Top Age Ranges
1. 35-44
2. 25-34
3. 45-54
4. 55-64
5. 65+
6. 21-24
10. Data Sources
• Social Studio from the
Salesforce Marketing Cloud
analyzes more than 650 million
data sources from Twitter,
Facebook, YouTube, blogs,
news sites, and more.