1. CONSUMER SHARING
TRENDS REPORT Q4 2013
2013 SOCIAL CHANNEL GROW TH
Pinterest growth rate surpassed Facebook for the year with
LinkedIn coming in third. Twitter registered very moderate growth
while email experienced a significant decline.
58%
57%
40%
15%
-11%
Q4 SOCIAL GROW TH
In Q4, Pinterest surged past email to become the #3 most popular
channel for sharing content (behind Facebook and Twitter).
This growth was driven by women.
66,826
PINTEREST USERS BY REGION
Active Midwestern sharers preferred Pinterest more
than any other region.
#1
#2
#4
#3
WOMEN SHARERS MIDWEST VS. U.S.
Women in the Midwest share more than
the national average.
57.63%
vs.
56.76%
SHARE R ATE BY REGION
In Q4, the Northeast share rate (total social
actions by population) topped all other regions in the U.S.
South
Midwest
West
Northeast
SHARE R ATE BY CHANNEL
When viewing social activity by channel,
regional preferences stood out.
South
Midwest
West
South
Northeast
Midwest
West
South
Northeast
Midwest
West
South
Northeast
Midwest
West
South
Northeast
Midwest
West
South
Northeast
Midwest
West
South
Northeast
Midwest
West
Northeast
TIME OF DAY
In the West, sharing starts earlier in the day than anywhere
else in the U.S. By evening, western sharing drops
below the national average.
West
USA
12 1
AM
2
3
4
5
6
7
8
9 10 11 12 1
Work
PM
Day
2
3
4
5
6
7
8
9 10 11
SHARING BY MEN
Men in the West share more than the national average.
45%
vs.
43%
SHARES AND CLICKS
As compared to the year prior, consumers shared and
clicked more than ever in Q4 2013.
37%
Q4 2012
Q4 2013
The quarterly Consumer Sharing Trends Report from ShareThis analyzes
consumer sharing behavior across more than 120 social channels, reaching
95 percent of the U.S. internet population on desktop and mobile devices.
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