Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

Social media integration for values-based organizations

Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Wird geladen in …3
×

Hier ansehen

1 von 22 Anzeige

Social media integration for values-based organizations

During a recent webinar presentation on social media integration for values-based organizations, more than 120 of us from across the U.S. mused about trends, best practices and common challenges.

The webinar included specific suggestions and demonstrated best practices using a popular social media management software service that enables a team to work together.

During a recent webinar presentation on social media integration for values-based organizations, more than 120 of us from across the U.S. mused about trends, best practices and common challenges.

The webinar included specific suggestions and demonstrated best practices using a popular social media management software service that enables a team to work together.

Anzeige
Anzeige

Weitere Verwandte Inhalte

Ähnlich wie Social media integration for values-based organizations (20)

Anzeige

Aktuellste (20)

Anzeige

Social media integration for values-based organizations

  1. 1. Welcome! Social  Media  Integra3on  for     Values-­‐Based  Businesses  &  Organiza3ons   Media  Training  webinar  
  2. 2. A GE NDA e bas ics! Th epeat! 1. o-Ch eck-R P lan-D uite! 2. ol: H ootS Samp le To 3 . esou rces! Q & A, R 4.
  3. 3. pODC ASTS wikis Netw o rk weblogs InterNet forums BLOGGING commuNity FE ED S S RS S NEWSGROUP BLOGS sOcial RATING VIDEOS media WEB 2 P ICTURES INTERNET .0 G GIN B LOG NICATIO N M ICRO COMMU BOOKMARKING
  4. 4. Media Integratio n STRATEGY Social WHAT for HOW whom
  5. 5. Hub  and  Outposts:  POEM  (Paid-­‐Owned-­‐Earned-­‐Media)  Framework   Your  Website   And/or   Blog   The  hub  of  efforts  is  your  website  and/or  your  blog,  and  that  is  where  we  want  to  drive  all   traffic.  Depending  on  your  objec3ves,  we  want  to  integrate  the  social  media  into  your   other  ac3vi3es,  to  amplify  those  efforts,  and  to  engage  with  your  stakeholder  audiences.    
  6. 6. WHO WHEN WHERE HOW WHY WHAT
  7. 7. Implementation Qu a lity and CoNtrol: PlaN Refine DO CheCk
  8. 8. Four Keys to Success: 1.  Determine the right tools for communication with your key constituents (multi-channel, including social media) 2.  Monitor What’s Being Said 3.  Join the Conversation 4.  Evaluate End Results
  9. 9. Unique SoC IAL NETWORKS
  10. 10. CONTENT   Refresh  °  Repurpose  °  Reformat  
  11. 11. Social  Media  Editorial  Scheduling  Calendar  
  12. 12. Response  Guidelines   Source:  flickr.com/David  Armano  
  13. 13. Outgoing  Message  Guidelines  
  14. 14. Social  Media  Scorecard  
  15. 15. Social  Media  Scorecard  Charts  
  16. 16. ENGAGEMENT TIME
  17. 17. Pro H ootSuite CONTRA (or Similar) Shared dashboard M issing functions Message control Integration w/ other Tools Scheduling + Other Functions $$ ? Tr acking/reporting
  18. 18. Best  Prac3ces  &   Guidelines:  TwiZer   •  Shorter tweets are best. •  Do not use Twitter's Retweet button on twitter.com •  RULE OF THIRDS > aiming for 1/3 of your tweets as news/trends/links on your industry/issues, plus 1/3 as retweets/mentions/replies/ engagement with others, plus 1/3 as talking about yourself (your products, your blog posts, your issues) •  Timing/Frequency may vary based on your followers, but in general: Tweets are more likely to be read, clicked on, replied to and retweeted during the weekdays between the hours of 9am and 6pm (ET, or 6am-3pm for PT).
  19. 19. Best  Prac3ces:     Facebook  &  Google+   •  Length  is  not  an  issue  here,  but  catching  aZen3on  is,  so  visual  appeal  demands   a  photo  or  graphic  for  every  post  on  FB  or  G+.   •  Content:  In  general,  we  recommend  aiming  for  a  mix  of  news/trends/links  on   your  industry/issues,  plus  tagging/likes/comments/engagement  with  others,   plus  some  posts  talking  about  yourself  (your  products,  your  blog  posts,  your   issues).  This  mix  varies  significantly  based  on  your  organiza3on's  industry  or  FB/ G+  "personality."   •  Timing/Frequency  recommenda3ons  on  FB  differ  for  B2B  and  B2C  accounts.  In   general,  one  FB  post  every  other  day  is  the  most  individuals  want  to  see  from  a   business  or  associa3on  page.  (Excep3ons  might  be  during  an  event.)  B2C   accounts  get  significantly  more  engagement  if  posted  on  weekend  acernoons,   especially  Sunday.  B2B  pages  do  not  show  significant  weekday/weekend  3ming   differences  on  Facebook,  though  blog  posts  have  tradi3onally  aZracted   aZen3on  on  weekends  late  in  the  morning  or  early  acernoon.  
  20. 20. Best  Prac3ces:     LinkedIn   •  Unlike other networks, the culture on LinkedIn favors fewer updates via your personal profile, and frowns heavily on posts similar to your Twitter or Facebook accounts. A status update weekly or two times a week is okay. •  Corporate LinkedIn pages have more flexibility since "followers" are not updated in the same way or as intrusively. •  Each LinkedIn group has its own culture and preferred behavior. Always listen for a while to avoid sharing inappropriately. •  There have been no timing preferences identified on LinkedIn, although their newer "LinkedIn Today" news service seems to be drawing more people to look there in the early mornings.
  21. 21. Best  Prac3ces:     All  Pladorms   •  Each  pladorm  has  a  dis3nct  culture  and  preferences,  as  well  as  ocen   different  audiences.  This  means  your  accounts  should  not  be  connected  so   that  a  LinkedIn  post  or  a  Facebook  post  automa3cally  also  goes  out  as  a   tweet,  or  vice  versa.  At  a  minimum,  each  message  should  be  op3mized  for   each  social  network,  as  noted  below.  (Note  that  this  also  applies  to  pos3ng   via  HootSuite.  That  is,  create  separate  Facebook,  TwiZer  and  LinkedIn   posts  -­‐-­‐  do  not  schedule  or  send  the  same  message  on  all  three  networks.)   •  Try  to  use  HootSuite  or  a  similar  tool  whenever  possible  to  shorten  links   and  schedule  posts/tweets.  This  gives  us  the  most  reliable  tracking  and   sta3s3cs  on  how  many  people  clicked,  replied  or  re-­‐tweeted.   •  Remember  you  do  not  "own"  these  media  pladorms,  and  they  can  (and  do)   change  their  rules  and  socware  regularly.  
  22. 22. Resources   Paid,  Owned  and  Earned  Media  Channels:     Are  You  in  the  Right  Place?   hZp://conversa3ons.marke3ng-­‐partners.com/2011/01/paid-­‐owned-­‐and-­‐earned-­‐media-­‐ channels-­‐are-­‐you-­‐in-­‐the-­‐right-­‐place/     Mashable.com      [mul3ple  guides  &  current  trends]   www.mashable.com     Frameworks  Ins3tute  [consistent  messaging]   www.frameworksins3tute.org     Marke3ng  Partners  website  &  blog   Presenta3on  Available  Online   www.marke3ng-­‐partners.com   Click  NEWS  &  RESOURCES  

×