Pabst Blue Ribbon: Responsive Social Media By Paul Meyers
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From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Responsive Social Media: Reacting To Real-Time Events. PRESENTATION: Pabst Blue Ribbon: Responsive Social Media - Given by Paul Meyers, @thepaulmeyers - Pabst Brewing Co, Director, Digital Marketing. #SocialPro #12A
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Pabst Blue Ribbon: Responsive Social Media By Paul Meyers
- 1. #SocialPro #12A @thepaulmeyers SocialPro Conference – June 20, 2016 PABST BLUE RIBBON Responsive Social Media
- 4. WHY DOES THE SUPER BOWL MATTER? PabstBlueRibbon.ResponsiveSocialMedia #SocialPro #12A @ThePaulMeyers
- 5. BRIEF HISTORY OF RTM DURING THE SUPERBOWL PabstBlueRibbon.ResponsiveSocialMedia #SocialPro #12A @ThePaulMeyers
- 6. BRIEF HISTORY OF RTM DURING THE SUPERBOWL PabstBlueRibbon.ResponsiveSocialMedia #SocialPro #12A @ThePaulMeyers
- 7. SOCIAL MEDIA COMMAND CENTER PabstBlueRibbon.ResponsiveSocialMedia #SocialPro #12A @ThePaulMeyers
- 8. PABST BLUE RIBBON’S COMMAND CENTER PabstBlueRibbon.ResponsiveSocialMedia #SocialPro #12A @ThePaulMeyers
- 9. WHY TWITTER? PabstBlueRibbon.ResponsiveSocialMedia #SocialPro #12A @ThePaulMeyers
- 10. WHY TWITTER? PabstBlueRibbon.ResponsiveSocialMedia #SocialPro #12A @ThePaulMeyers
- 11. KNOW YOUR BRAND & HAVE A PLAN PabstBlueRibbon.ResponsiveSocialMedia #SocialPro #12A @ThePaulMeyers
- 12. THE PABST GAME PLAN PabstBlueRibbon.ResponsiveSocialMedia PRE-GAME: • Let our fans know we’re getting involved in the #SB50 conversation #SocialPro #12A @ThePaulMeyers
- 13. THE PABST GAME PLAN PabstBlueRibbon.ResponsiveSocialMedia GAME TIME: • CELEBRITY PLAY: When he’s not being paid… Knowing that our competitors paid to have celebrities represent their brands in ads, we prepared organic images of these same celebrities drinking PBR
- 14. THE PABST GAME PLAN PabstBlueRibbon.ResponsiveSocialMedia HALFTIME: • #BetterWaysToSpendHalftime
- 15. THE PABST GAME PLAN PabstBlueRibbon.ResponsiveSocialMedia THE LAST WORD: #SocialPro #12A @ThePaulMeyers
- 16. THE RESULTS PabstBlueRibbon.ResponsiveSocialMedia TOTAL SOCIAL IMPRESSIONS: 22 MILLION PABST BLUE RIBBON’S MOST ENGAGED TWEET OF ALL TIME TOTAL SOCIAL ENGAGEMENT: • Over 12,000 mentions of Pabst Blue Ribbon during SB50 • Comparatively… #budlightparty received roughly 11,000 tweets and they paid over $5 million to advertise #SocialPro #12A @ThePaulMeyers
- 17. REACTIONS FROM CONSUMERS PabstBlueRibbon.ResponsiveSocialMedia #SocialPro #12A @ThePaulMeyers
- 18. RULES OF SOCIAL ENGAGEMENT • Keep it Simple – “Don’t overthink it” - A few words and a picture will do • Have a Consistent Voice - Establish a brand voice - Speak consistently to your audience • Know Your Audience - Let them drive the bus - Deliver meaningful content KEY TAKEAWAYS PabstBlueRibbon.ResponsiveSocialMedia
Editor's Notes
- Although this is a template, all of the slides have been created as examples to show you what’s possible within the template. PLEASE DELETE ALL EXAMPLE SLIDES AND NOTES BEFORE CREATING OR IMPORTING YOUR OWN DECK. This template works best if you use it to create a presentation from scratch. However, this blank layout offers you flexibility to insert your own slides above the SOCIAL PROP footer. You must use this footer at minimum on almost all of your slides. If a screenshot overlaps the footer on occasion, that’s fine – but do your best to crop appropriately! Before you do anything else, replace “#XXa” in the footer with your session’s specific hashtag. In PowerPoint, Select VIEW>SLIDE MASTER to edit and include it on all slides of your presentation. Also add your @twitterhandle (or @companyhandle if you prefer). You can find your session specific hashtag next to its title on the online agenda: http://marketinglandevents.com/socialpro/agenda/ (click through to your session to see the hashtag). This template is high-resolution 16:9. DO NOT change it to 4:3. Also note that if you import a 4:3 presentation into 16:9 you may encounter display issues. The template uses Arial & Arial black as default fonts. Verdana is a secondary font that may appear. Note that older versions of PowerPoint do not have this as an option; change to Arial or other standard sans-serif-font. When inserting text, please use only standard fonts. If explicit fonts are important, you may provide a PDF to the event organizers to present your live presentation from on site, and to be used in the version SOCIALPRO CONFERENCE will upload to Slideshare. WE CANNOT ACCEPT any PPT Decks with specialty fonts used or embedded, nor can we install fonts on conference presentation machines. NO EXCEPTIONS. You must use PDF option if you require special fonts. Powerpoints with animations may not translate well to pdf/slideshare format – you may also submit a 2nd version / scrubbed deck more appropriate for that medium.