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#SocialPro #15A @kmullett
#SocialPro #15A @kmullett
#SocialPro #15A @kmullett
#SocialPro #15A @kmullett
#SocialPro #15A @kmullett
#SocialPro #15A @kmullett
#SocialPro #15A @kmullett
#SocialPro #15A @kmullett
#SocialPro #15A @kmullett
#SocialPro #15A @kmullett
#SocialPro #15A @kmullett
#SocialPro #15A @kmullett
#SocialPro #15A @kmullett
#SocialPro #15A @kmullett
#SocialPro #15A @kmullett
Being Useful To Your Audience Doesn't Require A Big Budget Or Fancy Tools By Kevin Mullett
Being Useful To Your Audience Doesn't Require A Big Budget Or Fancy Tools By Kevin Mullett
#SocialPro #15A @kmullett
#SocialPro #15A @kmullett
You just
watched our
100 minute toy
commercial.
#SocialPro #15A @kmullett
#SocialPro #15A @kmullett
#SocialPro #15A @kmullett
#SocialPro #15A @kmullett
#SocialPro #15A @kmullett
#SocialPro #15A @kmullett
TOMORROW
3 - 4:00 PM
#24a
#SocialPro #15A @kmullett
#SocialPro #15A @kmullett
#SocialPro #15A @kmullett

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Hinweis der Redaktion

  1. // Being Useful to your Audience Doesn’t Require A Big Budget or Fancy Tools Created and presented by Kevin R. Mullett (@kmullett) at the 2016 Seattle SocialPro Conference on Monday, June 20th. #SocialPro Remember, being useful to your audience isn’t a trick or a trend. And you don’t need fancy tools or a big budget to do that. I want you to be grounded in the understanding that everything I am discussing today is grounded in the fundamental principle of being useful and awesome. Roughly 187 tools, plus another 59 in the bonus slides, totaling 246 ish.
  2. 3 tools? Well, let’s call them resources. Tools are not your job, they support it. Unfortunately, tools are kind of like sunsets. They easily grab our attention and being able to capture a good photo of a sunset may make us think we know more about photography than we actually do. So, let’s leave the hard-core tool research up to these three…resources: Douglas Karr - https://twitter.com/douglaskarr Ian Cleary - https://twitter.com/IanCleary Travis Wright – https://twitter.com/teedubya and myself of course - https://twitter.com/kmullett Find a few trusted sources like these guys to do the heavy lifting of discovery and testing for you. Then you can evaluate how their recommendations fit into your needs, workflow, strategy, goals, buy-in, and of course available resources. Don’t be like me and one day discover that you have 444 Twitter applications connected to your account!
  3. Social Media is Free to Use, Not Free to Do. So, you should leverage tools that make you more efficient and expand your capabilities, yes, even if you need to pay for them. Wind is free, building and maintaining windmills is not.
  4. Sometimes bosses won’t give us the tools we think we need to get things done, but let’s face it, we probably don’t need to rent a Lamborghini to get to the airport when a taxi will do. Either way, since I don’t know what your budget is these tools will range from free, reasonable for many businesses, and up to “Holy cow, who could afford that?”
  5. - 8 tools to work with APIs and other platforms. Keep in mind that I don’ t know who you are, what do you need, and what your technical aptitude is. I also don’t know your budget, your workflow, desired outcomes and goals, your current struggles or directives. So I will cover a wide range of tools in hopes of you coming away with ONE that you will make a focus over the next three months. Don’t let “technical aptitude” throw you off. Let’s face it, some of us are IFTTT folks and some of us are GitHub folks. IFTTT – (Free) Zapier (Freemium, $20+/mo) Ecquire ($21.75+/mo) CloudWork - formerly TarPipe (Freemium, $10+/mo) Knime – Open platform to tie into various APIs. (Free) Hoist.io – Trigger code on events in web services Blockspring – Free web service access (in, twitter, amazon, instagram, GA, etc.) from Google Sheets or Excel. FlowXO – Automations and integrations, emails, Google Sheets, MySQL, (Starting at $19/mo) Not pictured: Dexter (rundexter.com) bip.io – freemium web automation, with drag, drop and connect interface. (part of wot.io) Mitra – Connect apps like gmail, basecamp, trello, mailchimp, stripe, etc together for automated actions. (Free)
  6. (19) Tools: I also didn’t want to just repeat all the normal tools everyone already talks about, so let’s start with some tools to help you when you are in a tough spot. WhatTheFont – Tweet2Cite – Citations formatted from Tweets for MLA, APA, and Wikipedia. (Free) Cloudo – Free Chrome extension to search and organize from multiple cloud services Notepad++ - Free power text editor Hemingway – Grammarly – Grammar, spelling, plagiarism checker, vocabulistic enhancements CloudConvert – Convert files (Free) Convert.Files – Convert files (Free) Convertico – png to ico / ico to png conversion Vector Magic – convert bitmap (raster) images to vector. (Freemium, $8/mo or $295 desktop) ZamZar – File conversion WeTransfer – send up to 2GB with no signup/signin or fuss. Get a confirmation of download. Balloon.io – A free drop box for your Dropbox, allow people to drop files to you jolicloud – Connect all your cloud storage services. (Freemium, 5/mo euro) Builtwith Wappalyzer Ghostery Ninite – Install and update apps, auto rejecting crap, all in one go! FastStone – Image viewer and bulk resizer Not pictured What Wordpress Theme is That? Yoke.io – Search cloud accounts Xen.do – Search cloud accounts
  7. - 8 tools for investigating, creating, or correcting your IYP, NAP, and citations. Whether you do search or social task, please help your business or client out by being consistent with N.A.P. info on IYPs and directories! It wasn’t difficult for businesses to manage how they appeared when it only appeared where they could easily see it. Google map maker Apple Maps Connect Yext (now fortified with Google My Business API) Nuestar Moz Axiom UBL Google My Business Page Finder by Michael Cottam – Uses the Google Places API to find possible duplicate Google My Business pages.
  8. - 2 tools and 7 platforms? Are these tools, channels, or platforms? Yes. Some of you may be spending money to garner attention, only to be rejected during the review process because you’re not spending resources to mange what their research will surface. And I’m pretty sure this isn’t how the Best Western Luxbury Inn would like to be portrayed online. Facebook Places – Curated listing of businesses by location (https://www.facebook.com/places) Facebook “Places” via search category menu - https://www.facebook.com/search/str/hotels/keywords_places/ Google My Business – https://www.google.com/business/ bing Places for Business - https://www.bingplaces.com/ tripadvisor – foodspotting – Foursquare – Zomato *urbanspoon – OpenTable – Swarm – Yelp – PlacesScout – ($) chatmeter – ($) Google review sheet - https://www.whitespark.ca/review-handout-generator?utm_source=slideshare.com&utm_medium=SlideDeck&utm_term=Kevin%2BMullett&utm_content=In%2BOh%2BTourism&utm_campaign=content%2Bearns%2Blinks Not pictured: Facebook Search/Local – BrandsEye ScamAdvisor Complaints Board Ripoff Report GripeO gripevine ResellerRatings etc.
  9. - 17 tools, 4 duplicate, to help you listen for mentions and watch for reviews online. But, these tools can only help you pay attention. Set alerts for: brand, usernames, product/service names, competition, employee names, influencers in your field, and possibly misspellings. PlacesScout – ($) Talkwalker – T firehose, FB, Youtube, Instagram, G+, Foursquare, Blogs, News, Vimeo, Limited free search (starting at $700/mo) Synup – ($25/location/mo) brandwatch – ($) chatmeter twilert - (email) $9+/mo trackur- (dashboard) $97+/mo Google alerts tweetseeker – (email) socialmention cloudwork mention - (Freemium, $29+/mo) Keyhole – Twitter and Instagram tracking. (Starting at $129/mo) knime – Buzzsumo - (Freemium, $99+/mo) IFTTT – (Free) Zapier (Freemium, $20+/mo) Not pictured: http://www.talkwalker.com/alerts – Alert system, Google Alerts competitor. (Freemium)
  10. - 12 tools for scheduling and in some cases automating various online tasks. Keep in mind that automation and scheduling aren’t the same thing and both require, listening, monitoring, and management. Who is in charge of reviewing and shutting things down in an emergency? And no, I don’t care what your brand (logo or building) has to say about most happenings! Tread carefully.
  11. -16 tools to help you hustle for the lead or contact. Maybe you’re being too subtle. Here are some tools for creating landing pages and to help build your email marketing campaigns. CircuPress – Freemium (100 emails/mo) simple email service for WordPress (Doug Karr) Delivra – Email marketing starting at $100/mo Email Extractor Lite - Extract email addresses from any text with this free utility. Simply copy, paste and start extracting. Anymail Finder – Find people’s email. (Web and Chrome extension) Email Hunter – Find people’s email. (Web and Chrome extension) VoilaNorbert Massive Search and Voilanorbert search – Find people’s email single, .csv ($), API ($). Optinmonster – email optin tool starting at $49/mo 22 Social – Facebook Fan Page landing page video embed starting at $29/mo (Mari uses) Leadin – Freemium email optin popups and header overlay bars Eventbrite – Create events and use the embed tool to keep traffic on your site! (Freemium) Leadpages – Landing page starting at $25/mo inviter – Video invitation/Marketing landing page tool starting at $10/event up to 50 contacts LinkPlug – Create a top bar with a call to action for social shares. (Freemium, $5+/mo) Hello Bar – Top message overlay bar. (Free) Sidekick – Freemium (200 emails/mo) who opens, clicks, schedule, data enrichment, Calendly – Freemium Google Calendar/Office 365 scheduling Doodle – Freemium scheduling/meeting maker Not pictured: Datanyze has a free plugin to find email addresses
  12. (14) Tools: Your client facing staff should be able to provide persona insight, but here are some tools for doing some research of your own. It’s time to get serious about data enrichment. Contactually – CRM/Contacts (starting at $29/user/mo) FullContact – Contacts, dedupe, data enrichment MineMyMail – Extract all emails addresses, add profile pics, social, gravatar, twitter, Social Data Hub in Google Analytics - Reachable – (no pricing) Discovers and scores the maze of relationships among people and among companies Datanyze – Feemium email finder, Data enrichment, comp (pricing?) Riffle by Crowdriff – Free Chrome data enrichment extension Towerdata formerly Rapleaf – Starting at .01/email for email/audience information, data enrichment, intelligence, data hygiene Rapportive by LinkedIn – Free data enrichment in Gmail salesforceIQ – iOS, Android, Chrome ext, Data enrichment, relationship intelligence starting at $25/user/mo (formerly RelateIQ) MailChimp – SocialPro add-on starts at $1/mo. Linkedin Connected iOS app (formerly Contacts and Connect HQ – Contact management with social tie-in. Facebook, Twitter, Gmail, Yahoo, Google Voice, Evernote, TripIt, MailChimp, Constant Contact, Aweber, CSV import, Address books and Calendars. Sidekick – profiles in gmail, outlook, and apple mail, see who opens your email and one what type of device, schedule emails Depricated: http://ming.ly/ - freemium, unlimited $9.99/mo.
  13. - 17 Broadcast Platforms, Live, Real-time, Streaming, etc. Can we consider these tools? I don’t know, I’ll let you decide. I didn’t. Go live and stream your knowledge, join a community, or archive you conversations. Not going to even get into LMSs and SCORM compliant elearning. Present.me – Video presentation while displaying your slides. Starting at $85/mo. Google+ Hangouts & upcoming YouTube Connect – Blab.im - Periscope – Free, mobile Meerkat – Free, mobile Spreecast – Free linqto – First 30 days are free and only $8 per month thereafter. justin.tv – Ustream – Freemium livestream – Freemium, iOS GoPro app to stream live! bambuser – Free for personal, paid for business Patreon – Earn money from your followers for viewing your content udemy – Sell online courses Younow – Free Live/streaming chat to your audience Skype – meVee – Live/streaming with a unique visual globe feature Facebook Live – For personal, pages, and groups Not pictured Tinychat – WARNING! May be NSFW.
  14. (18) Tools TechSmith Screencast.com – Share directly to Facebook, Twitter, etc TechSmith Snagit – ($50) Image and video capture TechSmith Jing – free screen recording tool screenr – free screen recording tool Fraps – free screen recording tool CamStudio – free screen recording tool Screencast O matic – free screen recording tool FastStone – Free (for personal use) screen recording tool 123Apps – Free Audio & Video tools iMovie – (Mac/iOS) movie editor WeVideo – Freemium Google Chrome Ext, Android, & iOS video editor, works with Google Drive Telestream – ScreenFlow ($99), Wirecast (starting at $495), etc. Techsmith Camtasia Studio – Screen recording and editing Filmora – PC/Mac video editor starting at $29.99 Atomi ActivePresenter– Free (non-com) screen capture, SCORM, starting at $199 Microsoft HyperLapse – Hyperlapse tool $50 Screencastify – Freemium screen recording via Chrome and Chromebooks. Voila – Mac screen capture Student $20, Single user $30
  15. (12) Tools + 2 resources Though you can sometimes find copyright information about image from the exif data on an image, many sites strip that information when uploaded and tools exist for people to strip it before uploading the image as well. Thou shalt not simply do a Google search, to find ones images, nor right clicketh on an image one likes and call it a day. http://www.kevinmullett.com/in-search-of-stock-photography/ http://www.kevinmullett.com/my-49-stock-photography-sites-mega-list/ http://www.picscout.com/solutions/search/ - Search by image tool (Free) http://picscout.com/imageexchange/home - Scroll down to the Firefox and Chrome message (Free) http://www.tineye.com/ - Reverse image lookup. (Free) https://chrome.google.com/webstore/detail/exif-viewer/degoicjbkidnmcfidnohffepopnhhpkk (Free) https://www.google.com/imghp - Reverse image lookup. Google Search by Image (Free) http://metapicz.com/ - exif/meta viewer for photos Plaghunter – Freemium (5 images/mo) image monitoring RevIMG – Free reverse image search tool Pixsy – Success fee based service to find and fight image theft Image Raider – freemium reverse image search tool Karma Decay – Reddit reverse image finder ImgOps – Multi-site reverse image finder Not pictured Multi-service image search - http://iqdb.org/ very specialized to anime, wallpapers, game images etc. Sysomos – Image monitoring for brand/logos $$$?
  16. - 25 tools, 4 duplicate, for editing images and photos on your desktop or through a browser. Clipping Magic – easily create masks, cutouts, and clipping paths online. (same people who do vector magic) (Freemium) Snipping tool – built into Windows Gyazo – make animated gifs, desktop screenshots, etc Canva what the font Google Nik Collection – Photo editing tools that work as a stand alone or plug-in for tools like Lightroom, Photoshop, etc. Remove noise, sharpen, color, etc. (Free) Inkscape – (Free) DrawPlus – (Free) Paint.net – (Free) vector magic - Creative Docs .NET - vector-based graphic design tool with support for rich text, ideal to quickly write short documents, manuals, posters, illustrations, schemas, plans, flow charts, and much more. (Dontation) Not pictured: https://sketch.io/sketchpad/
  17. - 27 tools, and ? duplicates, for discovering content and influencers. (Dupes klear, bundle post, buzzsumo, buffer, commun.it??) Content curation is an important part of building relationships, creating a channel that isn’t US focused, and more importantly delivering value to your audience. Be careful to avoid packratious egotitious. The goal is to grab what you need, and that includes what you can give away to build audience, attention, and authority. Keep in mind some tools will give you full access to historical data from source like DataSift and Gnip, while others will be limited by API limits. Cloze – Keep up with important contacts and the content they share. Circulate.it – Team sharing and discovery. Followerwonk – Collection of tools for searching and managing Twitter. (Freemium) ManageFlitter – Twitter management (Freemium, $12+/mo) Commun.it – Twitter engagement tool (Freemium, starting at $39.99/mo) Inbound.org – Content karma/voting and discovery platform. Beatrix – Tool to assist in the discovery of content to build a weekly social media plan. Starting at $29/mo Scoop.it – Follow peoples links/posts. Bundle Post – (not free) combination curation and posting tool tweepi – Twitter account management. (Freemium, starting at $6.71/mo) Babbly – Free Flipboard – Follow magazines that are generally subject focused. Little Bird – Influencer discovery, engage, measure, starting at $$? Buffer – They now show what your network is talking about. Klout – No, not for the score, for the new curation and scheduling capabilities. audiense formerly SocialBro – ($) NewsMix – You specify sources (people, lists, etc) from platforms like Twitter (usernames/lists), Facebook (pages), Pinterest (username/board). inkybee – Blogger outreach and influencer marketing starting at $79/mo Klear – Freemium social analytics and influencer marketing Nuzzel – Free news from friends tool Uprise.io – Research content, social shares, add content to trello, analysis, influencer outreach, measure ($49.99/mo) Buzzsumo – Newer beta: Identify shared links (by topic or domain) and influencers from G+ shares, FB Likes, IN shares, T shares. See total shares, who’s sharing, and reshare! Authorityspy – Influencer marketing search and scoring Circloscope – Google+ discovery and management ($47/yr, $178/yr) SocialRank – Search followers, by location, tag, bio, etc. Group, export to csv, twitter list (new). (Free, premium coming.) ContentGems – Find content by interests, via curated sources starting at $27 one time run, $47+17/mo SumoMe Discover – Karma point sharing of content Not pictured: MeerkatStats – Broadcast leaderboard Scoopinion Manageflitter Uprise.io – Research, analysis, outreach, etc for influencer marketing starting at $49/mo Trendspottr Signal - $199/mo Depricated: ShareBloc – Voting, pulls from Twitter, follow topics (Blocs), people can follow you, (SUBMIT). Last Tweet Oct 20th, 2014 Newsle – Show hot content by Facebook friends, friends of friends, everyone, LinkedIn or email contacts. Sort by recent or interesting. Now part of LinkedIN
  18. - 15 tools to help you organize and optimize your content opportunity. Did you know that today, June 20th is American Eagle Day? And if that is relevant to your business did you write content or share social content of your employees and their pet American Eagles? Of course it is also World Productivity Day and Ice Cream Soda Day. That last one seems worth celebrating! And tomorrow is Selfie Day, so, you know, if you needed an excuse to take a selfie. Consider creating a content opportunity report (COR) before settling on an content (editorial) calendar, because it is important to discuss opportunity, and the value of each one, before committing to the effort to create content for each one. Stop talking about Editorial Calendars before accessing your monthly, quarterly, and yearly known opportunity. Let’s do an EPIC Content Audit - do they have any viral or useful content that will draw sticky visits, social shares, and backlinks that isn't over the top promotional? If the boss is there, he is hearing that this is important.  If the in-house is there, he is glad to hear someone reinforcing the need. Google Drive – Notes, organization, files, sharing, etc. (Freemium) Evernote – Notes, organization of thoughts, sharing, etc. (Freemium) Trello – Visual organizer, notes, projects, and yes... content. (Freemium) Quip – Slack integration visual oganizer and shared document editing/collaboration (Freemium) Days of the Year – where you go to investigate odd holidays and content opportunities. Holiday Insights – Another site for finding absurd or abnormal holidays. (Today is Absurdity Day) GatherContent – Get content from your clients. (Freemium, $49+/mo) DIVVY HQ – (starting at $25/user/mo) CoSchedule – Editorial calendar and scheduling. Watch settings. ($15/mo Solo, $60/mo Team) Kapost – Editorial calendar, publishing to social. (starting at $800/mo) Smaply – Visualize the customer journey, and optimize for personas. (starting at 25 EUR/mo) contenttools – Editorial calendar, reminders, WP and social integrations (Starting at $79/mo) Edit Flow – Calendar plugin for WordPress with team collaboration – (Free) Content Opportunity Report - http://bit.ly/1VMfd6O Editorial Calendar Plugin for WordPress – (Free) Not listed/pictured: Editorial Calendars by Pam Moore - http://bit.ly/1jFr7dd Editorial Calendars by Jamie Griffiths - http://bit.ly/1jFrzbo. Wrike – Small to enterprise level team collaboration, shared calendars, tasks, cloud itegrations. (Freemium, starting at $49/mo)
  19. Content marketing isn’t just blogging, we already have a name for that, it’s called blogging. Think bigger! Sure some blog posts are part of your content marketing efforts, but not all blog posts are content marketing pieces. The Lego Movie is an excellent example of content marketing. The goal was for you to watch what could be called an entertaining 100 minute toy commercial. Content marketing is disguised promotion that has perceived value. And often the end product is unique from the companies regular products or services. A few of my favorite examples are: The LEGO Movie, Property Brothers, and Diners, Drive-Ins, and Dives. Maybe even Third Door Media? And of course The John Deere Furrow (1897). Google? Most book authors? What are you giving away of value to get clients? The LEGO Movie is pretty far from, just a blog post.
  20. Solve people’s problems, answer their questions, evoke emotion and entertain them. And you don’t need fancy tools or a big budget to do that.
  21. Bonus slide (13) Tools + a social site All hail the magical animated .gif. Framelapse – Android freemium timelapse tool gifs – Youtube to .gif with text over and attribution, links (in their system/embed) Gyazo – Screencap to animated .gif makeagif – Pic, Youtube, Video, Webcame to gif maker GIFMaker.me – Free traditional GIF image maker Giphy – Discover, create, share gifs, compatible with Facebook!. Giflike – Discover, create, share gifboom – social community for creating your animated gifs and replying (with comments) to them. Cinegif – Make very customized animated gifs, like with limited motions, to keep file size small. Starting at $29/mo. gifyo – social community for creating animated gifs and replying (with gifs) to them. buffer GIF Mood Board – Discovery and share gifs imgur – Discover, create, share community reddit – Yeah, well it’s reddit. GIFGIFS – Resize, crop, optimize, reverse, etc.
  22. (7) Tools Important for ecommerce, social posts, and local SEO, let’s check for duplicate content. And these tools can be used for online reputation management (ORM). Copyscape – Check via URL to see other sites with similar content and the percentage. Checks ALL copy on page, including links. Plag Spotter – Online duplicate content checking, from url, but appears to only consider body copy. plagium – Check via text, URL, for news, or social (beta). If you create an account you can review old searches and set up alerts. CopyGator – Check to see if your RSS feeds are getting ripped off, by other feeds. Plagiarisma.Net – Check by URL, Past text, or upload file. Also has browser extensions, an Android app, and Windows software. Google Operator allintext – put in a long string to return matches Grammarly – Grammar, spelling, plagiarism checker, vocabulistic enhancements Not Shown: http://smallseotools.com/plagiarism-checker http://training.seobook.com/duplicate-content-checker http://www.seomastering.com/similar-text-checker.php http://unique.cloxy.net/
  23. (13) Tools that work with video platforms. SpeakerText – Video transcription service ($2/min) Speechpad – Video transcription service ($1/min) Aegisub – A free cross-platform open source subtitle maker CuePrompter – Free (dead simple) teleprompter autocue tool Autocue – Free (dead simple) teleprompter Xsplit – Freemium, $5, $9/mo. NCH ScreenStream – Free screen broadcasting CamTwist Studio – (Mac) Free video broadcast/production tool ManyCam – Freemium video broadcast/production tool StreamPro – Free, Twitch tool for overlays, donations, alerts, polls, chat, graphics, labels, etc Open Broadcaster Software – Free open source broadcast/recording tool BoinxTV – $499 Mac video broadcast/production tool SparkoCam – DSLR as a webcam, broadcast/production tool starting at $50.
  24. - This bonus slide includes 13 tools for getting data out of sites or putting it back in. As well as my favorite time savor, LastPass, which also lets you set up macros for entering common data about your company into web fields. Our line of work lends itself to having to do a lot of research, investigation, reporting, and yes data extraction. Here are some tools to help make that easier. And, let’s not forget that sometimes you also need be able to efficiently fill forms out as well, so here are a few tools for that. Scrapebox – A discovery engine, BUT you must promise to only use it for good, not evil! DataMiner – Chrome extension for scraping from web to Excel. ScraperWiki – Scrape public data. Scraper – A Google Chrome extension for getting data out of web pages and into spreadsheets. Scrapy – open source framework for extracting data from websites import.io – Scrape data and transform it into something usable. Link grabber – Google Chrome extension that grabs all links from a page. Table Capture – Google Chrome extension for data mining from tables. Export to clipboard or Google Docs. WebHarvy – Web scraper to various formats starting at $99 Linksy.me – email guesser, please use responsibly. iMacros – Browser automation and data extraction. LastPass – My password and auto form filling tool of choice. Freemium. Paid for mobile. RoboForm – Another password tool and form filler. Kimonolabs – Freemium scrape websites into structured data APIs Mosenda - $$$? Wesite data scraper Not Pictured: HTTrack – Copy whole websites. PageNest (formerly Website Stripper) – Copy whole websites. helium – Data extraction software (Starting at $99)
  25. (13) tools Recordit – Freemium screencap to Gif (hosted no deleting) w/Twitter support. Gyazo GIF – Free cross platform & iOS screencap to GIF/Vid (hosted) AppDemoStore – Freemium (ads) interactive multi-platform app demo tool Breakout Room – Freemium Instant chat, video, and screen sharing with website visitors. wideo – Explainer video tool starting at $9/mo GoAnimate – Explainer type animated video production starting at $39/mo VideoMakerFX – Cheesy squeeze page for $67? video explainer/editor tool. MeerkatStats –free analytics for your broadcasts & leaderboard Katch – Free Meerkat and Periscope tool q&a – iOS App for hosting video question and answer session Screenhero – Slack collaborative screen sharing tool Vzaar – video hosting for businesses starting at $20/mo
  26. - 23 tools ? dupe, for measuring various social media efforts. We need to look for things that resonate so we can write about them again and so we can expound on them in say a blog post. Yes Virginia, you can measure social media. NUVI – ($) Hundeds of dollars per month and worth it if you need and can afford it. Crowdbabble - Analytics: Facebook, Instagram, Twitter, LinkedIn. ($49+/mo) Analytics.twitter.com or Ads.twitter.com – Analytics provided by Twitter. Demographics Pro for Twitter– Pay-per-use starting at $80, starting at $29.95/mo, trial (shows where they eat, shop, buy apparel, epic demographic data. RetweetLab.com – Various Twitter analytic data points. (Free) Tweetreach – Measure a tweets reach and create archives. (Freemium, $84+/mo) Fruji – I like this so much I pay for it. It’s cheap. (Freemium, $3+/mo) tailwind – (formerly PinLeague and bought PinReach) measures Pinterest, competitors, collaborators, trends, domain info, and more. Very cool. (Freemium, $149+/mo) Add This – check the analytics of what is being shared from your site. Timing+ - Google+ best time to post tool. Buzzsumo – Measure you or your competitors content and social reach effectiveness on FB, IN, T, Pinterest, G+. (freemium, $99+/mo) agorapulse – Facebook apps & Twitter crm, moderation & analytics. ($30+/mo) A few free FB tools. Social Crawlytics – Shows you, or your competitors, popular content on FB, T, G+, Pinterest, IN, Delicious, and StumbleUpon. SharedCount – Track shares of your domain/link on Facebook, Twitter, Google +1’s, Pinterest, LinkedIn, Delicious, and StumbleUpon. (Freemium, $40+/mo) Wiselytics – FB analytics 400 fan min (Free). Wisemetrics – Complete dashboard ($) CircleCount – G+ analytics, find influencers, and so much more. Twitter Counter – (Freemium, $17+/mo) Steady Demand Pro – Google+ insights and analytics. ($12+/mo) Freebie brand page audit - http://www.steadydemand.com/Google-Plus-Brand-Audit-Tool.php Tweriod – Twitter analytics for timing posts, export to buffer. (Freemium, starting at $3.99/mo) Quintly – Dashboard for Facebook, Twitter, YouTube, and Google+. (Freemium, $69+/mo) SumAll – Unique presentation of data from multiple social channels. (Premium feature soon, 42 platforms?) tableau – Analytics tool to pull and make sense of data from multiple sources. ($) Rivaliq – Social analytics with a competitive analysis, content and influencer discovery component. ($200+/mo) Not shown: http://www.allmyplus.com/ - Google+ analytics (Free)
  27. Want even more tools and tips? Here you go. Search & Social Tools For Marketers Who Wear Too Many Hats - http://bit.ly/1XZub8N How To Create Content That Earns Shares, Backlinks, & Citations - http://bit.ly/1TPkHbr Slideshare.com/MarketSnare - http://bit.ly/1XZwg4z
  28. LET’S CONNECT : Search for Kevin Mullett, but please note the two “T’s” at the end of my name. It is what distinguishes me from the fish or the haircut. Please find me on any network you are already participating on and say hello. ASK ME ABOUT CAPTURING LOCAL VISIBILITY FOR YOUR NETWORK OF PARTNER WEBSITES. TENS TO THOUSANDS OF MULTI-SITE THROUGH ONE CENTRAL CMS INTERFACE. Check out bit.ly/aboutKM, http://www.marketsnare.com/