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For Innovative Outcomes…
5 Insights To Plan
Your 2017 Digital
Media Marketing
Budget
Image Source : CC BY-SA 3.0 NY
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
With just a few weeks
left in th...
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
01
02
03
04
05
How will you attr...
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
To Gain A Competitive Edge…
Allo...
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
Image Source : InfoWire.dk, Flic...
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
#1: Examine 2016 Plans, Actual S...
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
#2: Take A Hard Look At The Cust...
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
#3: 'What's New?', 'What's Hot?'...
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
#4: Compare Yourself And Benchma...
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
#5: Recalibrate Talent Game Plan...
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
Conclusion – When, Where, And Ho...
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
Best Practice #1
Though there is...
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
A part of your 2017
budget is th...
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
I hope these insights have stirr...
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
Vidya Priya Rao| Founder and Dir...
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5 insights to plan your 2017 digital media marketing budget

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These 5 insights to kick-start the New Year on the right foot with some informed predictions and get the buy-in from the management for the budget.

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5 insights to plan your 2017 digital media marketing budget

  1. 1. For Innovative Outcomes… 5 Insights To Plan Your 2017 Digital Media Marketing Budget Image Source : CC BY-SA 3.0 NY
  2. 2. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com With just a few weeks left in the year, you might be setting new business goals or trying to create a marketing plan and budget for 2017 . Image Source : tec_estromberg, Flickr Introduction 2
  3. 3. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com 01 02 03 04 05 How will you attract your audience? How will you keep them engaged? How will you convert them into paying customers? Do you have the budget to support all of these efforts? What are the required resources and timelines to implement and support it? Your Challenge Marketing fatigue is overwhelming prospects, so 3
  4. 4. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com To Gain A Competitive Edge… Allocate sufficient amount to the different aspects of your marketing plan. Such as: Market research Addressing new markets/new buyer personas Continuation of the current marketing mix Utilising the Martech and AdTech innovations Developing the skills of marketing personnel Metrics and analysis 4 1 2 3 4 5 6
  5. 5. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com Image Source : InfoWire.dk, Flickr Though you don’t have a crystal ball to predict the future, that doesn’t mean you can’t draw upon these 5 insights to kick-start the New Year on the right foot with some informed predictions and get the buy-in from the management for the budget. To Get Started… 5
  6. 6. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com #1: Examine 2016 Plans, Actual Sales, And Metrics 03 Where would you like to make improvements to prevent losing sales, by correcting things that are in your control? 01What were your 2016 strategies? 02 How effective were they in meeting your marketing and sales goals? 6
  7. 7. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com #2: Take A Hard Look At The Customer Data Do a quick check on where your industry is headed and ask yourself that can help you understand Customers changing needs, wants, and characteristics How your prospects prefer to engage with you along the buying journey using the physicals and digital touchpoints 1 2 7
  8. 8. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com #3: 'What's New?', 'What's Hot?', And 'What's Next?' Programmatic ads, digital assistants like Apple’s Siri and Microsoft’s Cortana. What’s new Marketing automation, omnichannel or cross- device marketing, video content, app indexing in search engines, IoT, artificial intelligence. What’s hot Personalisation What’s next 8
  9. 9. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com #4: Compare Yourself And Benchmark With The Best- In-Class In Your Industry Compare website visit experiences, social media interactions, personalisation, content quality and assess where you stand. Image Source :shelley_shang, Pixabay 9
  10. 10. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com #5: Recalibrate Talent Game Plan Invest in technical acumen and hiring the right talent who have the attitude to learn and deliver on the job. Image Source : Enri Endrian, Flickr 10
  11. 11. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com Conclusion – When, Where, And How Much To Invest Identified the dots you need to connect, set the goal, and consider the different elements & channels to fit your marketing approach. What is the cost and how will it impact the marketing budget? What are the resources and people strength that will be needed to implement and support it? How to align the different departments to ensure two-way conversation between the internal and external stakeholders? What are the implementation timelines and associated risks? How to monitor the expected results, how can it be used to improve other marketing efforts? 1 2 3 4 5 11
  12. 12. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com Best Practice #1 Though there is no shortage of tools and techniques, what you need is a concrete direction and a full alignment and collaboration your internal (employees) and external customers (buyers), website, applications, networks and platforms to make it meaningful and to gain a competitive edge. Image Source : skitterphoto.com 12
  13. 13. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com A part of your 2017 budget is the investment you need to make, to embark on your organization’s digital transformation journey. Image Source : 401(K) 2012, Flickr Best Practice #2 13
  14. 14. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com I hope these insights have stirred your thoughts, and help you plan your SMART (Specific, Measurable, Achievable, Result Oriented and Time-bound) 2017 marketing budget! 14
  15. 15. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com Vidya Priya Rao| Founder and Director +91-8080015500 in.linkedin.com/in/vidyapriyarao vidyapriya.rao@marketerstouchpoint.com Contact http://marketerstouchpoint.com

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