Eager to learn and plan email marketing? Here is the ultimate guide to get started with SMS marketing in 2019. This guide will help you understand SMS marketing basics, why to choose sms marketing and steps to get started with SMS marketing. After learning the basic you will just need a SMS marketing platform to get started with your SMS marketing.

1. Basics & Guide !!!
SMS Marketing

2. Table
of Content
● What is SMS Marketing?
● Why SMS Marketing?
● Get started with building SMS campaign.
● How to measure your campaigns?
2SMS MARKETING BASICS & GUIDE @MarketerBoard

3. Is SMS
Marketing?What
Reaching your customers’ mobile message box through
targeted text messages with relevant information is what we call
as “SMS Marketing”.
3SMS MARKETING BASICS & GUIDE @MarketerBoard

4. SMS Terminologies and Example
What is
SMS Marketing?
Sender ID Merge Tags
It is a unique 6 alphabet code that
appears on recipients mobile when
they receive the SMS.
Personalize SMS are more likely to have
a higher response rate. Personalize with
the first name
160 Characters
1 SMS is of “160 characters” to
convey your message. So be precise
with your message.
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5. SMS Marketing
is so effective ?Why“Because Mobiles have become one of the biggest platforms for marketing”
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6. Other Reasons
Why
SMS Marketing?
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7. With SMS
Marketing
planning guide.
Get
Started
Let’s check
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8. Do Pre Planning
Know the answer to what is to be done?
When is to be done? Where is to be
done? Who will do? And how it is to be
done. Define your marketing goal till
measuring your campaign.
Get Subscriber Onboard
Build your SMS contact list and segment
the contacts according to your
campaign.
Set Your Sender ID
Give your message the brand
identification by assigning the Sender ID
Test, Send & Measure
Proofread and test your message
before sending and check your metrics
to measure your campaign
performance.
Copy Guidelines
Write a compelling copy for your
message with a proper CTA, opt-out
option and trackable URL
05
01
02 03
04
Get Started
With SMS Marketing planning
8SMS MARKETING BASICS & GUIDE @MarketerBoard

9. Step 1 - Do pre planning
Get Started
With SMS Marketing planning
9SMS MARKETING BASICS & GUIDE @MarketerBoard

10. Step 2 - Get Subscribers On-board
To get started with your sms marketing campaign you will need
a valid contact list or Subscribers !!!
Here are few ways to add subscribers to your SMS contact list...
Start capturing now !!!
Keep Segmentation in mind to target specific audience.
Get Started
With SMS Marketing planning
10SMS MARKETING BASICS & GUIDE @MarketerBoard

11. Step 3 - Set Sender ID
Your Sender ID Should reflect your business name,
which should help customers to recognize your
business.
Two Basic Sender ID Criteria are -
1. Sender ID must be of 6 Alpha. (CAPITAL LETTERS)
2. Sender ID and company name must be matched.
(If not, mention the purpose of sender ID) Make
sure sender ID's appears like name and contains
word otherwise SMS will not be approved without
valid documents
Get Started
With SMS Marketing planning
11SMS MARKETING BASICS & GUIDE @MarketerBoard

12. Step 4 - Copy Guidelines
Get Started
With SMS Marketing planning ?
Your one message is of 160 Character, and the real
task is to write less and yet effective.
The SMS copy should be concise and Personalized
to get more attention.
12SMS MARKETING BASICS & GUIDE @MarketerBoard

13. Step 5 - Test, Send and Measure
Get Started
With SMS Marketing planning ?
13SMS MARKETING BASICS & GUIDE @MarketerBoard

14. Certain campaign metrics
can help you determine the effectiveness
of your campaigns
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15. Performance metrics
It is the percentage of redemption or purchase that occurred by using the
coupon or discount code in SMS.
It is the exact percentage of users who opted out or left after getting your
SMS.
CTR in SMS means the percentage of users who have opened the message
and clicked on the link in SMS.
It is the measure of total SMS messages that were delivered out of the
total texts that were sent.
It is the measure of the exact number of subscribers on your SMS list that
opened your SMS after they received it.
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Hap n g !!!
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