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@markdrasutis
“OMG! News Corp
Australia has a
Head of
Innovation?!”
“Great, someone
with the answers”
Innovation: for a
brighter future
In this disrupted
world, where do
you start looking
for innovation?
Disruption (noun): an
event that results in a
displacement or
discontinuity
Australia: print circulation -15% between 2010 & 2014. Print revenue
-20% over the same period Source: World Association o...
Four myths of disruption:
Driving disruption isn’t necessarily about developing something
entirely new. It can be about as...
The journey to a brighter future
First 90 days
1. Listen & learn: don’t judge
2. Understand the past & present thinking on innovation
3. Engage the C-suite on what they ...
Clear definition to
provide clear
direction
Recombining
content, people &
process in new
ways for growth
Connection
Providing a connection with the digital ecosystem & startups
within Australia & beyond to change the culture wi...
Innovation has
nothing to do
with the size of
your R&D
budget, it’s
everyone’s job
Steve Jobs, Apple
Combine and
recombine internet
components in new
ways that create
totally new
inventions
Hal Varian, Google
Recombining
content, people &
process in new
ways for growth
What does
innovation mean
in your business?
Where people focus everyday
Where eureka is possible
The work of innovation
Where people focus everyday
Where eureka is possible
The work of innovation
Why Open
Innovation wins
every time
Open Innovation: a paradigm
that assumes that can &
should use external ideas as
well as internal ones to drive
growth in ...
How to create an
innovation
culture
Your ability to change
at the pace of the
disruption is now your
competitive advantage
More Experiments
Execute more often & quicker
across the business
Actionable Insights
Real data from real customers to
form a hypothesis
Swift, collective
action
Driven by the insights, test the
hypothesis & build the product
Organisational
Endurance
Set yourself up to sustain this,
self-disrupt & repeat over & over
again.
Aware – devised (and adapted) through perception of the
environment around you and in anticipation of probable
conditions ...
Consumer Outcome-Based – teams designed around explicit and
measurable customer facing outcomes (e.g. deliver products wit...
Simple – systems which are intuitive, uncomplicated, and
interoperable. Every team is part of the same system
Transparent ...
Quiet Change
Focus on customer
needs & improving
people’s lives
Think & operate
like a lean startup
Customer & proposition
centricity via Business
Model & Lean Canvas
Combinatorial
Collaboration
Creativity
Make it real
“A prototype is worth a 1000
meetings”
What is the best day to
start to implement
these behaviours?
Today
What is the best project
to start this approach
within?
The one in front of you
What are the lessons?
Quiet change – don’t tell people what to think, show them the
path & take them on the journey
Customer fixation – focus on...
Thank you
@markdrasutis
Aware – devised (and adapted)
Aware – devised (and adapted)
Aware – devised (and adapted)
Aware – devised (and adapted)
Aware – devised (and adapted)
Aware – devised (and adapted)
Aware – devised (and adapted)
Aware – devised (and adapted)
Aware – devised (and adapted)
Aware – devised (and adapted)
Aware – devised (and adapted)
Aware – devised (and adapted)
Aware – devised (and adapted)
Aware – devised (and adapted)
Aware – devised (and adapted)
Aware – devised (and adapted)
Aware – devised (and adapted)
Aware – devised (and adapted)
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Aware – devised (and adapted) through perception of the
environment around you and in anticipation of probable
conditions of disruption
Aligned – delivered in harmony among teams and individuals
Mutually Beneficial – defined as a shared outcome with
customers, partners & employees
Supported – embraced by individuals, fed by resources

Veröffentlicht in: Leadership & Management
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