Presentation showing how Buzzshift uses the POSTMO methodology for content marketing. This was presented by Mark Barrera of Buzzshift at Pubcon Austin on January 28, 2014.
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Using the POSTMO Methodology for Content Marketing
1. The POSTMO Methodology for
Content Marketing
1
P R ES E N T E D BY:
@ M A R K _ BA R R E R A
OF
@BUZZSHIFT
AT
P U B CO N AU ST I N
JA N UA RY 2 8 , 2 0 1 4
WWW.BUZZSHIF T. C O
M
9. • WHAT IS DRIVING THE RESPONSE (OR LACK OF)
• Topic
• Headlines
• Channel
• Content Type
• Calls to Action
• TEST YOUR THEORIES
WWW.BUZZSHIF T. C O
M