Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Using Social Media to Drive Revenue

1.436 Aufrufe

Veröffentlicht am

Social Media should be used as a sales support tool, not as a direct driver of sales. Learn how to use social in a way that will drive more sales indirectly.

Veröffentlicht in: Marketing
  • Als Erste(r) kommentieren

  • Gehören Sie zu den Ersten, denen das gefällt!

Using Social Media to Drive Revenue

  1. 1. WWW.BUZZSHIFT.CO M Using Social Media to Increase Your Bottom Line 1 @MARK_BARRERA OF @BUZZSHIFT
  2. 2. WWW.BUZZSHIFT.CO M Who Uses Social Networks? For adults 18+: 71% use Facebook 21% use Pinterest 22% use LinkedIn 18% use Twitter 17% use Instagram Pew Internet Study December 2013
  3. 3. WWW.BUZZSHIFT.CO M The Customer Journey to Online Purchase http://bit.ly/digitalcustomer
  4. 4. WWW.BUZZSHIFT.CO M Digital Interactions Matter http://bit.ly/digitalcustomer
  5. 5. WWW.BUZZSHIFT.CO M Social Interaction Leads to Higher AOV http://bit.ly/digitalcustomer
  6. 6. WWW.BUZZSHIFT.CO M How to Use Social to Support Ecommerce • BUILD AWARENESS • DRIVE CONVERSATIONS • IMPROVE CUSTOMER LOYALTY • SOCIAL LISTENING @mark_barrera
  7. 7. WWW.BUZZSHIFT.CO M Facebook for Awareness @mark_barrera
  8. 8. WWW.BUZZSHIFT.CO M Facebook for Brand Loyalty • $500 for 14,000 video views • $0.04 Cost per View • Over 200,000 people reached • 714% increase in reach due to paid promotion @mark_barrera
  9. 9. WWW.BUZZSHIFT.CO M Starting Facebook Conversations • Tag Your Content to Know What Works • Memes • Branded • Curated • Etc • We use PointBurst for content tagging • Know What Your Customer’s Interests Are • http://bit.ly/digitalcustomer • Be Culturally Relevant @mark_barrera
  10. 10. WWW.BUZZSHIFT.CO M Instagram for Ecommerce Like2Buy from Curalate
  11. 11. WWW.BUZZSHIFT.CO M Offline to Online Social Activation & Awareness #actiontag by Chirpify
  12. 12. WWW.BUZZSHIFT.CO M Offline to Online Social Activation & Awareness • Build Social into everything you do • An event that has 500 people can reach 10 times more people when there is a social call to action. @mark_barrera
  13. 13. WWW.BUZZSHIFT.CO M #AmazonCart #AmazonWishList
  14. 14. WWW.BUZZSHIFT.CO M Use Social to Drive Action
  15. 15. WWW.BUZZSHIFT.CO M Summary • Social is a Sales Support Mechanism Used For: • Building Awareness • Driving Conversations • Improving Customer Loyalty • Listening for Business Insights @mark_barrera of @buzzshift

×