YouTube ads are THE most powerful type of advertising. The combination of video marketing with Google’s search engine gives you incredible leverage when attracting more traffic, leads, and sales online. This presentation guides you through the following 4 types of YouTube ads that quickly boost revenue and when to use them: #1 Skippable Video Ads #2 Non-Skippable Video Ads #3 Display Ads #4 Overlay Ads Is increasing leads and multiplying revenue your BIGGEST business goal? If yes, keep reading…

2. YouTube
ads
are
THE
most
powerful
type
of
advertising.

3. The
combination
of
video
marketing
with
Google’s
search
engine
gives
you
incredible
leverage
when
attracting
more
traffic,
leads,
and
sales
online.

4. Video
is
the
best
way
to
capture
a
person’s
attention
and
influence
their
decision
making.

5. As
a
marketer,
video
gives
you
the
ability
to
build
personal
connections
with
your
prospects
and
develop
a
relationship
online…

6. Businesses
using
YouTube
video
marketing
see
a
20%
increase
in
website
traffic
(conservatively).

7. So,
if
increasing
leads
and
multiplying
revenue
are
your
BIGGEST
business
goals…

8. Keep
reading…

9. CREATING
YOUTUBE
ADS
IS
EASIER
THAN
YOU
THINK

10. Simply
log
in
to
your
AdWords
account,
navigate
to
Campaigns,
and
click
on
the
“add
new
campaign”
button
then
select
“online
video.”

12. But…you’ll
need
to
give
it
more
work
to
make
your
campaigns
perform
well
against
your
competition.

13. Optimizing
your
video
ads
is
key…

14. Your
Call-­‐To-­‐Actions’
should
be
so
awesome
that
people
want
to
click.
(Ex.
If
you’re
promoting
a
fitness
video,
consider
taking
your
shirt
off.)
It’s
all
about
the
visual!

15. Refer
to
your
BUYER
PERSONA
to
see
what
targeting
options
work
best
for
your
niche,
products
or
services.

16. Different
images
work
differently
for
each
industry.
Invest
the
time
to
find
out
what
visual
cues
work
well
and
then
use
them
effectively
to
attract
viewers
to
your
video
ads.

17. YOU
NEED
TO
KNOW
THE
DIFFERENT
TYPES
OF
VIDEO
ADS…

18. #1
SKIPPABLE
VIDEO
ADS

20. These
ad
are
also
referred
to
as
TrueView
In-­‐Stream
Ads

21. And
they’re
designed
to
attract
the
attention
of
your
prospects
in
the
first
five
seconds
of
watching
the
ad.

22. Users
are
given
a
‘Skip
Ad’
button
to
proceed
watching
their
initially
selected
video.
And
these
are
a
great
way
to
increase
visibility
on
a
Cost
Per
View
basis.

23. These
ads
are
a
great
way
to
get
free
visibility
because
YouTube
only
charges
you
after
the
ad
is
watched
for
at
least
30
seconds…

24. Skippable
YouTube
ad
type
allows
you
to
do
something
truly
awesome
–
interrupt
your
viewer’s
attention
and
force
him
or
her
to
focus
on
your
pitch…

25. Skippable
Ads
often
contain
links
that
take
a
viewer
to
a
landing
page
–
e.g.
early
bird
pricing
offer
page.

26. To
keep
viewers
from
skipping,
create
a
killer
script
that
can
grab
the
viewer
by
the
collar
within
the
first
5
seconds.
Make
it
REALLY
GOOD.
Short
is
better.

27. At
7
Figure
Automation,
we
like
it
between
30
–
60
seconds.

28. In-­‐Stream
types
of
YouTube
ads
are
best
for
people
who:
-­‐>
Viewed
similar
content
on
YouTube
-­‐>
Are
searching
for
specific
keywords
-­‐>
Have
visited
competitor
websites
-­‐>
Are
watching
similar
channels.

29. #2
NON-­‐SKIPPABLE
VIDEO
ADS

31. These
are
also
In-­‐Stream
Video
Ads,
but
are
not
skippable.

32. They’re
also
referred
to
as
Non-­‐
Skippable
In-­‐Stream
Ads
and
usually
last
15
seconds
or
longer

33. But
remember…

34. The
shorter
the
better.

35. Engagement
is
Paramount!

36. Non-­‐Skippable
YouTube
Ads
can
show
any
time;
before,
during
or
after
a
video.

37. Viewers
are
not
allowed
to
watch
the
originally
selected
video
until
they
have
viewed
the
entire
advertisement.

38. If
you
have
a
great
offer
to
showcase,
try
Non-­‐Skippable
Video
Ads…

39. #3
DISPLAY
ADS

41. These
types
of
ads
appear
to
the
right
of
the
feature
video
and
at
the
top
right
of
the
YouTube
Search
Engine
Results
Page.

42. They
may
appear
below
the
player
(for
larger
players)
and
are
meant
to
capture
the
user’s
attention
while
they’re
watching
other
videos.

43. YouTube
used
to
highlight
these
ad
types
with
a
yellow
border…but
they’re
now
blended
with
other
organic
listings.
So
users
really
can’t
tell
the
difference!

44. Don’t
use
Display
Ads
to
direct
viewers
to
your
landing
page.
RATHER,
use
them
to
drive
them
to
more
of
your
content
and
increase
subscribers.

45. If
you
want
to
use
Display
Ads
to
take
users
to
your
website,
build
calls
to
action
into
your
video
content
–
video
description
links
and
clickable
YouTube
annotations.

46. #4
OVERLAY
ADS

48. These
ads
are
semi-­‐transparent
display
ads
that
appear
on
the
lower
20%
portion
of
your
video.

49. They’re
also
known
as
YouTube
In-­‐
Video
Overlay
Ads.

50. Link
your
Call-­‐To-­‐Action
Overlay
Ad
to
your
landing
page
for
the
highest
chance
of
lead
conversion.

51. The
best
thing
about
overlay
ads
-­‐
you
can
advertise
your
company’s
products
inside
the
video
of
your
competitor’s
video
(i.e.
let
them
do
the
work
for
you).

52. To
hook
your
viewers
and
preserve
the
‘scent’
of
the
ad,
keep
your
landing
page
congruent
(with
your
ad).

53. YouTube
Overlay
Ads
are
great
if
you’re
looking
to
get
more
views
without
causing
interruptions.

54. Whatever
types
of
YouTube
ads
you
choose
to
use,
Keep
in
mind
that
simplicity
and
specificity
are
critical.

55. Was
This
Useful?
Download
The
YouTube
Profit
Map
for
resources
to
help
you
take
action!
Click
below.
Check out our blog HERE.