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Key Inbound Marketing Trends for 2014

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Prezentarea sustinuta de Marius Lazarescu la Marketing Essentials - The inbound way. 10 octombrie 2014, Howard Johnson

Marketing
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Key Inbound Marketing Trends for 2014
Inbound Methodology by HubSpot The best way to turn strangers into customers and promoters of your business.
Inbound Marketing 101 “Simply put, its primary focus is on building the relationship, not the hard sell.” Forbes.com
Exemple de abordari in inbound marketing E-books Email newsletters Social media posts Live presentations Webinars White papers Blog posts
Key Trend #1 “Businesses Will Finally be Able to Define Content Marketing” Forbes.com •In US 60% din companii folosesc deja crearea de continut ca instrument integrat in strategia generala. •Putine companii insa pot defini “content marketing-ul” •2014 & 2015 va aduce mai multa claritate privind content marketing-ul: ce este, cum se aliniaza cu obiectivele de business si de ce este important
State of Inbound Marketing, 2014 (HubSpot) 3570 respondenti 1700 marketeri 630 sales
Key Inbound Metrics: EU vs US Preconceptia conform careia EU a ramas in urma US in privinta inovarii in marketing = mit
Key Inbound Metrics: EU vs US Preconceptia conform careia EU a ramas in urma US in privinta inovarii in marketing = mit
Care sunt cele mai importante surse de lead generation ?
Average cost per lead by company size
Impactul blogging-ului asupra ROI-ului Marketers who blog are 13x more likely to drive positive ROI as those who don't.
Unde vor aloca bugete mai mari marketerii in 2014 & 2015 ?
Cum se vor aloca bugetele lunare pentru SEO ?
Top Social Sites for B2B content distribution
Email Marketing Success Campaigns Birthday Email Marketing Campaigns are the most successful at 43%.
Trend: How Brands Measure Success traffic to conversion&quality
Conversion Rate Optimization (A/B Testing)
1. Landing Page Optimization Cele mai mici modificari de pe site pot creste rata de conversie cu +133%.
Despre Today’s SEM • Google AdWords Certified Partner • In top 5 Agentii AdWords din Romania • Peste €2 M bugete AdWords gestionate
Clientii nostri
Multumesc pentru atentie! marius@todays.ro @todaysro *parte din informatiile prezentate fac parte din materiale HubSpot,Moz, Forbes, ExactTarget, CMI, iar drepturile de autor apartin autorilor

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Key Inbound Marketing Trends for 2014

  • 1. Key Inbound Marketing Trends for 2014
  • 2. Inbound Methodology by HubSpot The best way to turn strangers into customers and promoters of your business.
  • 3. Inbound Marketing 101 “Simply put, its primary focus is on building the relationship, not the hard sell.” Forbes.com
  • 4. Exemple de abordari in inbound marketing E-books Email newsletters Social media posts Live presentations Webinars White papers Blog posts
  • 5. Key Trend #1 “Businesses Will Finally be Able to Define Content Marketing” Forbes.com •In US 60% din companii folosesc deja crearea de continut ca instrument integrat in strategia generala. •Putine companii insa pot defini “content marketing-ul” •2014 & 2015 va aduce mai multa claritate privind content marketing-ul: ce este, cum se aliniaza cu obiectivele de business si de ce este important
  • 6. State of Inbound Marketing, 2014 (HubSpot) 3570 respondenti 1700 marketeri 630 sales
  • 7. Key Inbound Metrics: EU vs US Preconceptia conform careia EU a ramas in urma US in privinta inovarii in marketing = mit
  • 8. Key Inbound Metrics: EU vs US Preconceptia conform careia EU a ramas in urma US in privinta inovarii in marketing = mit
  • 9. Care sunt cele mai importante surse de lead generation ?
  • 10. Average cost per lead by company size
  • 11. Impactul blogging-ului asupra ROI-ului Marketers who blog are 13x more likely to drive positive ROI as those who don't.
  • 12. Unde vor aloca bugete mai mari marketerii in 2014 & 2015 ?
  • 13. Cum se vor aloca bugetele lunare pentru SEO ?
  • 14. Top Social Sites for B2B content distribution
  • 15. Email Marketing Success Campaigns Birthday Email Marketing Campaigns are the most successful at 43%.
  • 16. Trend: How Brands Measure Success traffic to conversion&quality
  • 18.
  • 19. 1. Landing Page Optimization Cele mai mici modificari de pe site pot creste rata de conversie cu +133%.
  • 20.
  • 21. Despre Today’s SEM • Google AdWords Certified Partner • In top 5 Agentii AdWords din Romania • Peste €2 M bugete AdWords gestionate
  • 23. Multumesc pentru atentie! marius@todays.ro @todaysro *parte din informatiile prezentate fac parte din materiale HubSpot,Moz, Forbes, ExactTarget, CMI, iar drepturile de autor apartin autorilor