See: 15 Ways to Step Up Your Small Business Facebook Page
http://vionic.com/site/blog/15-ways-to-step-up-your-small-business-facebook-page/
Darren Hardy says EVERYONE is in the business of sales and marketing.
FIRST you are selling YOU. Incredibly important these days in the world of SOCIAL – people get a first impression from everything we share and how we conduct ourselves online.
More help – see:
5 Ways to Generate More Ecommerce Sales with Facebook Ads
http://adespresso.com/academy/blog/5-ways-more-ecommerce-sales-facebook-ads/
Maria Veloso (top copywriter)
Be careful of having your business content/ads come across as interruptive.
Variety of audience targeting options including location, age, gender, interests, behaviors (devices, past or intended purchases), education, etc.
Your own fanbase, + their friends
OPF (other people’s fans)
Your own database (custom audiences, include/exclude)
Your own website traffic (website custom audience) (example Desktime ‘Finish your registration’)
Lookalike audience (similar to any of your custom audiences)
www.dailyburn.com/blackfire
Facebook’s new ‘People-Based Marketing’ via ATLAS will be the next big thing in 2015-2016. It’s an amazing evolution of digital marketing and advertising.
See this post for a summary of what Atlas is and how it works: https://www.facebook.com/marismith/posts/10152325408445009