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Facebook's Future - What Marketers Need To Know Today - Mari Smith at Traffic & Conversion 2020

Facebook's Future - What Marketers Need To Know Today - Mari Smith at Traffic & Conversion 2020

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Greetings T&C360i Attendees! Please enjoy the slides from my session.

Facebook users have long associated the platform with News Feed. That's changing, and fast, says Mark Zuckerberg. “The future is private.” Catering to short attention spans—coupled with users’ desire for more private and ephemeral sharing—messaging and Stories are growing the fastest. Facebook also continues to place massive emphasis on video, determined to become a major player in digital streaming television. How can marketers make sense of all this and focus on the right mix today to get the right results tomorrow? In this presentation, I cover the 5 key areas Facebook is prioritizing today and planning for a future with a diminished News Feed.

Connect with me:
@marismith on Facebook, Twitter, LinkedIn & Clubhouse
@mari_smith on Instagram
www.marismith.com

Greetings T&C360i Attendees! Please enjoy the slides from my session.

Facebook users have long associated the platform with News Feed. That's changing, and fast, says Mark Zuckerberg. “The future is private.” Catering to short attention spans—coupled with users’ desire for more private and ephemeral sharing—messaging and Stories are growing the fastest. Facebook also continues to place massive emphasis on video, determined to become a major player in digital streaming television. How can marketers make sense of all this and focus on the right mix today to get the right results tomorrow? In this presentation, I cover the 5 key areas Facebook is prioritizing today and planning for a future with a diminished News Feed.

Connect with me:
@marismith on Facebook, Twitter, LinkedIn & Clubhouse
@mari_smith on Instagram
www.marismith.com

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Facebook's Future - What Marketers Need To Know Today - Mari Smith at Traffic & Conversion 2020

  1. 1. FACEBOOK’S FUTURE What Marketers Need To Know Today Mari Smith | Premier Facebook Marketing Expert, CEO, Mari Smith International, Inc.
  2. 2. #TCS360i | @marismith MARI SMITH •Premier Facebook Marketing Expert 🥇 •'Queen of Facebook’ 👸 •Social Media Thought Leader 🙋 •Brand Ambassador Ⓜ •Clients include: •AAA, AT&T, Adobe, Allstate, Bank of America, Cisco, HubSpot, LS Retail, Nations Lending, PNC Bank, Verizon
  3. 3. #TCS360i | @marismith To look forward, we need to look back…
  4. 4. #TCS360i | @marismith Facebook’s F8 – 3.25.2015 Messenger Platform
  5. 5. #TCS360i | @marismith 3.2015 2.2016 • CHINA IS LIGHT YEARS AHEAD • ONLY TWO APPS CAN COMPETE: WHATSAPP AND MESSENGER
  6. 6. 8.2016
  7. 7. #TCS360i | @marismith 1.2019
  8. 8. Image Credit: Amy Osborne/Getty Images 3.2019
  9. 9. #TCS360i | @marismith Zuck’s 3,200 word ‘Privacy Manifesto’ 3.2019
  10. 10. #TCS360i | @marismith 3.2019
  11. 11. #TCS360i | @marismith Facebook’s Challenges 1. CONTINUE GROWING • Users • (Keep engaged, more time on site, avoid fatigue; attract younger demographic) • Revenue • (New ad placements, new products) 2. AVOID STRUCTURAL SEPARATION
  12. 12. #TCS360i | @marismith 7.2016
  13. 13. #TCS360i | @marismith Multiple Feeds Multiple places to get seen + multiple ad placements! • 3 News Feeds (Home, Favorites, Recent) • Groups Feed • Watch Feed • Games Feed • Pages Feed • Hashtag Feeds • Stories (FB & IG) + Reels (IG) • Search Pages
  14. 14. #TCS360i | @marismith CONTENT + ENGAGEMENT + CONVERSION = RESULTS. Rinse. Repeat. Your evergreen social media success formula:
  15. 15. #TCS360i | @marismith #1. The Future is EPHEMERAL Content • MICRO content • Disappearing • Horizontal navigation • User is in control
  16. 16. #TCS360i | @marismith “Stories are the future.” -Mark Zuckerberg
  17. 17. #TCS360i | @marismithImage: Snapchat • Snapchat • Instagram • Facebook • Messenger • WhatsApp • YouTube • LinkedIn • Twitter • Google • Spotify (coming) “Lightweight and low pressure.”
  18. 18. #TCS360i | @marismith Social Media Trends Report Story Ad spend Feed Ad spend
  19. 19. #TCS360i | @marismith
  20. 20. #TCS360i | @marismith Slider Questions Poll 2,617 times a day 5,400 times a day Typical cellphone user Extreme cellphone user DM Quiz
  21. 21. #TCS360i | @marismith #2. The Future is VIDEO
  22. 22. #TCS360i | @marismith 1 23
  23. 23. Image Credit: Getty Images “Create shared experiences and a sense of belonging through video.” Video mission:
  24. 24. #TCS360i | @marismith
  25. 25. #TCS360i | @marismith #3. The Future is MESSAGING
  26. 26. #TCS360i | @marismith
  27. 27. #TCS360i | @marismith onezero.medium.com
  28. 28. #TCS360i | @marismith
  29. 29. #TCS360i | @marismith #4. The Future is SHOPPING (mCommerce)
  30. 30. #TCS360i | @marismith LIVE SHOPPING
  31. 31. #TCS360i | @marismith 35% 22x 62%
  32. 32. #TCS360i | @marismith
  33. 33. #TCS360i | @marismith
  34. 34. #TCS360i | @marismith
  35. 35. PHOTO ILLUSTRATION: 731; PHOTOS: ALAMY; GETTY IMAGES
  36. 36. #TCS360i | @marismith #5. The Future is PAYMENTS Digital Coins
  37. 37. #TCS360i | @marismith
  38. 38. #TCS360i | @marismith Facebook FAMILY of Apps & Services DAU / MAU = only Facebook Family DAP & MAP = active people
  39. 39. #TCS360i | @marismith Facebook’s Future #1. EPHEMERAL, MICRO content • Create an abundance of Stories and Reels! #2. VIDEO • Create experiences via Facebook Live! #3. MESSAGING • Connect through the customer’s choice of app • Messenger, Instagram, WhatsApp #4. SHOPPING (mCommerce) • Embrace mobile + Live, real-time shopping • Instagram, Facebook, WhatsApp #5. PAYMENTS • Get ready for Diem coin! (for Marketers) #TCS360i | @marismith
  40. 40. #TCS360i | @marismith40

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