Tech trends at SXSW & CES 2015 - IoT, Wearable, Sensor, Connected…- [at] KMD Graduate School of Media Design, Keio University 2015.06.26. Mariko Described Tech & Industry trends at SXSW, CES regarding her original view.

1. Tech Trends at SXSW & CES 2015
2015.05.26.
@ KMD Graduate School of Media Design, Keio University
- IoT, Wearable, Sensor, Connected…-

2. Today s Party Agenda
1. Goal of this presentation
2. CES & SXSW update
3. Conclusion / my quote
… & Introduction of HEART CATCH

3. Today s GOAL
Understanding the trends of technology
and innovation from CES, SXSW,
trade show/conference.
&
Training to think about what kind of
change will happen caused by the trends
in near future.

4. What s Happen at
CES 2015 / SXSW 2015 ?!
Grab the technology trends:
www.shutterstock.com/ja/pic-109670927/

5. ★
★
We are here now :)
CES @ Las Vegas, NV / Every January
Tradeshow to See Digital Industry Trends
SXSW @ Austin, TX / Every March
Conference to See Internet & Culture Trends
http://www.shutterstock.com/ja/pic-106332356/

6. “Industry Innovation”
IoT(Internet of Things)
It is coming to our world & changing the “game”.
(current media market size
¥4.3trillion)
Our life will be totally connected
The world is changing, changing into better one(I hope:))
Media will be changing
human activities big data

7. CES = Consumer Electric Show
@ Las Vegas, January.

8. CES 2015 : Jan 6th to 9th, attendees176,000
(Outside of US visitors are 50,000)

9. During Jan 6th to 9th,
Over 1,200,000
Social mentioning about CES

11. Kodak IM5 Smartphone
Once king of Photo, make an entrance of Smartphone

12. Parrot Zik Sports
The most advanced wireless headphone sports

13. Intel Nixie
Wearable Drone, The winner of Intel s wearable contest 2014.

15. Wow! truly prototype, but on the stage with rubber band.

17. CES 2015 / 5 Hot Topics
- HEART CATCH edition -

18. CES 2015 / 5 Hot Topics
- HEART CATCH edition -
1. Transportation Innovation
2. Lean Startup products
3. ROBOT > TV
4. Display Evolution, 8K, frameless
5. SENSOR Inovation

19. 1. Transportation
People, Products,
Experience are transported
http://wholles.com/hippie-car.html

22. https://www.youtube.com/watch?v=Rtijqaekg9U
Mercedes Benz s F015
the car will become the "third place" after your home and office

23. It s concept, but it works.
http://www.usatoday.com/story/tech/2015/03/18/mercedes-benz-f015-autonomous-car-first-ride/24964341/

24. Audi Introduced Audi Tablet

25. Tech giants are here, of course.

26. BMW APP CENTER

27. http://bits.blogs.nytimes.com/2015/01/22/ford-opens-lab-in-silicon-valley/?_r=0
FORD, aggressively establishes itself
as a technology innovator

29. Delivery innovation: Drone

30. Intuitive
Control
Industry
Use

31. Enjoy latest drones flight

32. Selfie Drone : Zano

33. Amazon Prime AIR
Delivery Innovation
EXTRA

34. When Drones Aren t Enough,
Amazon Envisions Trucks with 3D Printers
http://blogs.wsj.com/digits/2015/02/26/when-drones-arent-enough-amazon-envisions-trucks-with-3d-printers/
EXTRA

35. Transport Experience : VR

36. Transport Experience : VR

37. Transport Experience : VR
<EOT>

38. 2. LEAN STARTUP PRODUCT
“Eureka Park”
Eureka!!
http://www.shutterstock.com/ja/pic-228624058

39. What is Eureka Park?
Eureka Park is a special area
to introduce startup products.
It has started since 2012.
We can check most innovative &
exciting startup products here.

40. Battery Shaped IoT Product

41. Pedal Shaped IoT Product

42. Handy-size printer

43. Speaker for Helmet

44. Immersive
Scanner

45. Neil Young s PONO music player

46. IoT for
Baby

47. Smart Sole

48. Smart Dustbin
R3D3

49. Smart Dustbin
R3D3
<EOT>

50. 3. Robot > TV
http://www.shutterstock.com/ja/pic-74128768/

51. Robot for Communication

52. Robot for Meeting

53. Robot for Caring

54. Robot for Entrance

55. Robot for Retailers

56. Wearables

57. Pragmatic Use case: factory operation

58. SONY S SmartEyeglass Attach!(40g)

59. Special-Use
Tennis

61. Tracking Body
Data Suit

62. Fashion-able
Devices

63. https://www.youtube.com/watch?v=3IGa2xTW4H4
Fashion meets IoT
<EOT>

64. 4. Display Evolution
8K, frameless
http://indieminded.com/2013/08/nowhere-bad-resolution-evolution-by-captain-ribman/

65. LG 8K
デジタルサイネージでの活用
8K: Signage use

66. シャープのOLED
サイネージ
OLED Demonstration

67. ref: OLED flexible display
http://en.wikipedia.org/wiki/OLED

68. OLED Demonstration

69. 8K projection mapping demo

70. Frameless Display: intuitive for life
<EOT>

71. 5. SENSOR INNOVATION

72. Panasonic s Future kitchen

73. Sensor for ingredients & receipt

74. Award for Samsung s Sensor Grill

76. <EOT>

77. CES 2015 Conclusion.
Previous TV giants are now moving to use “SENSOR”
technology, ROBOT & wearables.
At the sametime, startups are heading for the same
direction.
Automobile industry joins consumer electric industry.
Everything is changing,
Old concept & rule can be re-writed.
It means, you can challenge everything!!

79. Crowds of people is gathering from whole over the world
Interactive: 3/13-17, Film: 13-21, Music: 17-22

80. 10 days enthusiasm
From Interactive to Film & Music.

81. Venue : Austin Convention Center

82. ??? Squirrel??

83. Tons of posters around the centre

84. Tons of posters around the centre

85. Tons of posters around the centre

86. WTF?!!

87. http://sxsw.com/music/news/2014/lady-gaga-keynote-sxsw-music
http://www.rollingstone.com/music/news/sxsw-2013-prince-closes-festival-with-epic-concert-20130317
Squirrel, Naked guy & Lady GAGA and
celebrities are gathering,
What is SXSW?!

88. SXSW Components
Keynote Exhibition Session Workshop
Outside
Events
Awards Networking BBQ

89. Stimulate my right and left hemisphere
http://www.shutterstock.com/ja/pic-182893415/stock-vector-left-and-right-brain-functions-the-left-side-is-an-analytical-structured-and-logical-mind-and.html

90. MoralTaboo
Sophisticated
Chaos
Event positioning

91. MoralTaboo
Sophisticated
Chaos
Event positioning : SXSW

92. MoralTaboo
Sophisticated
Chaos
Event positioning : Japanese events
Music
Interactive
Film

93. Get into SXSW 2015!

94. HOT KEYWORDS
THE AUSTIN CHRONICLE SXSW 2015

95. THE AUSTIN CHRONICLE SXSW 2015
TECHNOLOGY
FUTURE
DATA
INNOVATION
CONTENT
MARKETING
HOT KEYWORDS

96. https://www.youtube.com/watch?v=MHD2k9Yv5dU
Bringing the Flying Car Into Reality
FUTURE / INNOVATION

97. 3D printing car!
FUTURE / INNOVATION

98. Transhumanism
https://www.youtube.com/watch?v=XaDB4HmV8yk
FUTURE / INNOVATION

99. http://www.biobots.io/
desktop 3D bioprinter
FUTURE / INNOVATION

100. http://www.biobots.io/
desktop 3D bioprinter
FUTURE / INNOVATION

101. NASAが熱かった…Get into Space

102. 日本ブース大にぎわい！

103. 3D printer on the Moon

104. 日本ブース大にぎわい！

105. http://sxsw.com/interactive/2015-trends
SXSW s startup village is also bigger than last year.
(Same situation was happen on CES)

106. http://sxsw.com/interactive/accelerator
Twitter, LeapMotion is coming from SXSW Award.
They said SXSW Award winner get Cinderella story.

107. http://sxsw.com/interactive/accelerator
SIX Japan / Lyric Speaker
Japanese 1st Finalist

108. Famous Film Social Network
Winklevoss Twins Bitcoin Session
Snoop Dogg s Music Keynote
NY MOMA s senior curator Paola Antonelli
QUANTUM DESIGN
Biotechnology, Transhumanism
Dr.Martine Rothblatt
Celebrities Keynotes

109. Google s Astro Teller s
Keynote was full.
The message was
Don t be afraid of the
Failure .
Google [x] Project

110. Talk about Social Good

111. Talk about Fashion

112. Marijuana business session
x-CIA Snoden s Skype session
It is said Most Ugliest Women s story
Touch UN-TOUCHABLEs

113. Be A Cyborg?!
Ready to Wear?
Body Informed 3D Printed Fashion biobot

114. Eros meets Technology
http://schedule.sxsw.com/2015/events/event_IAP34119
The Future of Porn Is 3D Virtual Reality

115. Stimulate my right and left hemisphere
http://www.shutterstock.com/ja/pic-182893415/stock-vector-left-and-right-brain-functions-the-left-side-is-an-analytical-structured-and-logical-mind-and.html

116. Ask myself, ask the existing rules, values..
http://www.shutterstock.com/ja/pic-182893415/stock-vector-left-and-right-brain-functions-the-left-side-is-an-analytical-structured-and-logical-mind-and.html

117. SXSW 2015 Conclusion.
The world is changing,
previous value is tomorrow’s useless.
Established rule will be changed.
Think & choose by yourself.

118. The world is changing,
more quickly & dynamically.
I, myself, enjoy this innovative era.
Do not afraid of changing,
Enjoy innovation.
http://wallpaperswide.com/digital_world_2-wallpapers.html

119. As a conclusion,
I want to site from my favourite novel
http://wallpaperswide.com/search.html?q=big%20wave

120. Remember “Mozart Murdered”
Se souvenir “Mozart Assassineé”

121. Wind, Sand and Stars
by Antoine de Saint-Exupéry
Terre des Hommes par Antoine de Saint-Exupéry
Mozart Murdered
Mozart Assassineé

122. Thank you!!
Enjoy Innovation!

123. Marketing Engineering Creative ̶ HEART CATCH Inc. produces from marketing
strategy to entertainment contents.
She has started her career as an engineer at IBM Japan developing ibm.com/
support search engine & system. After holding a patent, she changed her career to
marketer at Adobe Systems. As field marketing manager of Flash, Web Creative
Suite, she covered from marketing research, plan and execution.
In 2011, she joined Bascule, one of top digital creative production, as a producer.
Working for TV industry to create movement of second-screen / Interactive TV.
With her rich experience, HEART CATCH produces thoughtful entertainment
contents.
HEART CATCH Inc.
CEO / Co Founder
Mariko Nishimura

124. A patent for ibm.com/support/ search system

125. Field Marketing Manager at Adobe Systems
Launch Planning
Research, Product Marketing, Collaterals, Seminars..

126. Advocate Marketing
Field Marketing Manager at Adobe Systems
Community Management, Event planning,

127. Interactive TV project / Producer at Bascule Inc.

128. Marketing support for start up.
Producing Digital & TV contents
Media / Writer & Moderator

129. Marketing support for start up.

130. Producing Digital & TV contents
Interactive TV Program / SmartPhone & TV connect

131. Media / Writer & Moderator

132. curator at drone.jp

133. Evangelist at Ghost in the Shell REALIZE PROJECT

134. Writing about Quantum Design