2. 1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Quick Facts
Established in 2006
Employees: 12
Expertise: Digital Marketing, Strong focus
on Social Media, Online Media
relations&Web / App development
Audience: Millennial generation, local
brands, retail, events &restaurants
4. 1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Personal brands
NicolettaIacobacci (Transmedia, TED
speaker)
Daniel Pink (international bestselling
author Drive, To Sell is Human)
Jack Kenefick (certified nutritionist, health
coach)
Kathi Kruse (social media consultant for
auto dealerships)
6. 1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
“The Art of Marketing is the art of
brand building. If you are not a
brand, you are a commodity. Then
price is everything and the low-cost
producer is the only winner.” – Philip
Kotler
10. 1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Olympics
1. There are people in it to win it
2. There are people in it to participate
11. 1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
People are
famous, interesting, requested, favor
ed because of their unique story.
Stories are emotions.
People feel the story.
The promise.
The brand.
Feelings are forever.
13. 1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Why Personal Branding?
•To stand out
•To attract the right opportunities
14. 1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
“Never, ever sacrifice
your personality for your personal
brand.” – Sally Hogshead
15. 1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Personal Branding Process
Phase 1: THE BRAND – Discover your Brand
Phase 2: THE SYSTEM – Create your Marketing Success System
Phase 3: THE TOOLS – Create your Marketing Tool Kit
Phase 4: THE PLAN – Create your Brand Communication Plan
Phase 5: THE EXECUTION – Activate your Success
16. 1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Discover your Brand
•Who are you?
•What do you stand for?
•What are your values, visions and your goals?
•What is your passion and your purpose?
•360 assessment
•Your Brand Story
Phase 1: The Brand
19. 1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Create your Marketing Success System
•Define your Target Audience
•Research your Colleagues & Competition
•Position your brand
•What’s your entry product?
•Create your marketing system
Phase 2: The System
20. 1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Phase 3: The Tools
Create your Marketing Tool Kit
•Written biography (up-to-date resume)
•Video get-to-know-you message
•Domain name
•Visual Identity
•Website
•Social Media presence
21. 1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Phase 4: The Plan
Create your Brand Communication Plan
•Define content channels
•Create content themes
23. 1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
How to gain awareness?
•Awesome content attracts an
audience (Blog!)
•Participate / Reach Out!
•Advertising
•Pinterest
24. 1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Social Media Process
They advocate for / share your brand
They engage with your brand
They follow your brand
Brand awareness
25. 1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Social Media Success
ingredients
•Deliver Quality Content
•Showcase the brand & its values
•Community Engagement
•Easy to Share Content
= Content + Brand + People + Easy to Share
27. 1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Phase 5: The Execution
Activate your Success
•28 days Launch to Success
•Filling the Pipeline
•Pick activities based on your strengths
28. 1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Challenges:
•Show whoyou are, what you
stand for
•Share interesting content
•Stay Top of Mind
•Get your audience totrust (buy)
you
29. 1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
How to overcome challenges?
•Understand yourself, your audience
& your offering
•Create a content plan
•Entertain and/or educate
•Conversations & follow up
•Lead them to buy/trust
33. 1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
“If people LIKE you they will listen to
you. But if they TRUST you, they’ll do
business with you” –ZigZiglar
Hinweis der Redaktion
You want to be part of the conversation, you want to have a conversation with them. You want them to talk to you, respect your company enough that they talk to you and trust you, instead of talking negatively about you on social media.
You want to be part of the conversation, you want to have a conversation with them. You want them to talk to you, respect your company enough that they talk to you and trust you, instead of talking negatively about you on social media.