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How We Engaged 400,000+
Parents on Social Media
Today’s Present at ion
• The Mykidst ime Story
• Things that Contributed to our Success
• Things That Didn’t Work
• Summary
The St ory of Mykidst ime
• Started in 2007: Galway website for
parents
• Local Directory of after school classes,
events etc
• Added ezine, blog, competitions
• Added an online booking payment service
in 2008 (now www.clearbookings.com)
• Became “national” website 2011
• Revenue: advertising & sponsorship &
Store
The St ory of Mykidst ime
• Started social media
in 2011
– Facebook profiles (!)
then pages
– Followed by Twitter,
YouTube (2 attempts)
– Anything new going 
• 2012 implemented
social media strategy
• 2013 growth
• 2014 400,000+ fans
on Social Media
Channel Number of fans /
followers
Facebook 425,000
Twitter 12,000+
Pinterest 1,000+
Instagram 200+
Google+ 100+
YouTube 30
The St ory of Mykidst ime
• Finalists Bord Gaís Energy Social Media
Awards 2011, 2012, 2014
• Winner OMiG Best Social Media Award
2014
• One of the most trusted online brands
– Measured by Userneeds.com 2012 and 2013
• Rebranded 2013
Our Growt h on f acebook
October 2013 = 11,000 facebook fans
December 2013 = 24,000 facebook fans
August 2014 = 425,000 facebook fans
On average 50% of our website traffic
comes from facebook & mobile facebook
So how did we do it ?
Things t hat Cont ribut ed t o
Our Success
1. Deliberate
Content Strategy
2. We Went Viral
3. Measure,
Analyse, Adjust
Deliberat e Cont ent St rat egy
• We know to the day and hour what we are
going to post
• Planned at least 1 month ahead with room
for ad-hoc news/items
• Shared doc plan
• Shared private group for ideas from the
team
You can’t run your business and be there
thinking “What will I post today”. Plan
ahead, makes it easier to manage
We Went Viral
• We went viral!
This isn’t something you can control but
finding high quality shareable content puts
you in a good position
Measure, Analyse, Adj ust
• Pick your KPIs – tie them to your business
objectives
• Measure every month
• Analyse
• Adjust
Jay Baer “If you really want to know what
the impact of social media is on your
business, you’re going to have to do
something other than Print”
To Sum Up
1. High quality content (curate)
2. Engage and listen
3. Measure and tweak
Cont act I nf o
jill@mykidstime.com
087 2299128
ie.linkedin.com/in/jillholtz/
www.mykidstime.com
www.facebook.com/mykidstime

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Mykidstime.ie - How we engaged 400,000 + Parents on Social Media

  • 1. How We Engaged 400,000+ Parents on Social Media
  • 2. Today’s Present at ion • The Mykidst ime Story • Things that Contributed to our Success • Things That Didn’t Work • Summary
  • 3. The St ory of Mykidst ime • Started in 2007: Galway website for parents • Local Directory of after school classes, events etc • Added ezine, blog, competitions • Added an online booking payment service in 2008 (now www.clearbookings.com) • Became “national” website 2011 • Revenue: advertising & sponsorship & Store
  • 4. The St ory of Mykidst ime • Started social media in 2011 – Facebook profiles (!) then pages – Followed by Twitter, YouTube (2 attempts) – Anything new going  • 2012 implemented social media strategy • 2013 growth • 2014 400,000+ fans on Social Media Channel Number of fans / followers Facebook 425,000 Twitter 12,000+ Pinterest 1,000+ Instagram 200+ Google+ 100+ YouTube 30
  • 5. The St ory of Mykidst ime • Finalists Bord Gaís Energy Social Media Awards 2011, 2012, 2014 • Winner OMiG Best Social Media Award 2014 • One of the most trusted online brands – Measured by Userneeds.com 2012 and 2013 • Rebranded 2013
  • 6. Our Growt h on f acebook October 2013 = 11,000 facebook fans December 2013 = 24,000 facebook fans August 2014 = 425,000 facebook fans On average 50% of our website traffic comes from facebook & mobile facebook So how did we do it ?
  • 7. Things t hat Cont ribut ed t o Our Success 1. Deliberate Content Strategy 2. We Went Viral 3. Measure, Analyse, Adjust
  • 8. Deliberat e Cont ent St rat egy • We know to the day and hour what we are going to post • Planned at least 1 month ahead with room for ad-hoc news/items • Shared doc plan • Shared private group for ideas from the team You can’t run your business and be there thinking “What will I post today”. Plan ahead, makes it easier to manage
  • 9. We Went Viral • We went viral! This isn’t something you can control but finding high quality shareable content puts you in a good position
  • 10. Measure, Analyse, Adj ust • Pick your KPIs – tie them to your business objectives • Measure every month • Analyse • Adjust Jay Baer “If you really want to know what the impact of social media is on your business, you’re going to have to do something other than Print”
  • 11. To Sum Up 1. High quality content (curate) 2. Engage and listen 3. Measure and tweak
  • 12. Cont act I nf o jill@mykidstime.com 087 2299128 ie.linkedin.com/in/jillholtz/ www.mykidstime.com www.facebook.com/mykidstime