Mykidstime started as a local website in 2007 providing information for parents on after school activities. They launched social media profiles in 2011 and saw rapid growth, reaching over 400,000 fans by 2014. Their success was due to implementing a deliberate content strategy that planned posts 1 month in advance, going viral with high quality shareable content, and continuously measuring and analyzing their key performance indicators to make adjustments to their approach. By focusing on engaging content and listening to their audience, Mykidstime was able to significantly grow their social media presence.