Russia Direct Audience, first half of 2014

1. GENDER
EDUCATION INDUSTRY
High school
College
Graduate school
PROVIDES PERSPECTIVES AND
ANALYSES FROM RUSSIAN EXPERTS
IS UP TO DATE WITH CURRENT TRENDS,
DEVELOPMENTS AND THINKING
IS IN TOUCH WITH WHAT READERS
WANT TO KNOW
ANALYZES ISSUES IN-DEPTH AND
LOGICALLY
Academic Institution
Business
Media
US Government
Foreign Government
Other
ACADEMIC INSTITUTIONS – 26% | BUSINESS – 20% | GOVERNMENTAL CIRCLES – 18%
AGE ANNUAL INCOME
58% OF READERS ARE OPINION LEADERS
Monthly readership more than 30 k unique visitors
WE KNOW OUR AUDIENCE
All information is provided
for the first half of 2014
■ Male
■ Female
25%
7
5%
MALE
75%
9%
15%
2
1%
35+
58%
19%
20%
10%
$75,000+
49%
7%
23%
2
6%
23
%
GRADUATE
DEGREE
70%
WHAT OUR READERS THINK ABOUT RUSSIA DIRECT
■ Under 24
■ 25 – 34
■ 35 – 49
50 – 64
65+
Less than $50,000
$50,000 – $75,000
$75,000 – $100,000
$100,000 – $150,000
More than $150,000
83%
86% 83%
82%
28%
2
7%
23%
28%
70%
7%
1
1%
13%
20%
Source: Russia Direct research 1 H 2014, Google Analytics (June 2014)