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The Collaborative Campus Planning Project
Fo r wa r d .
In June of 2010, a n inte rdi s ciplina r y te a m
of de s igne r s a nd re se a rche r s wo r ke d with
re s i de nts of the newly fo r me d Ca mpu s D i str i c t
in Cleve la nd, O hio to c re ate a pla n fo r the a re a .
T he te a m wo r ke d to g ethe r eve r y day fo r seve n
we e ks, cha rg e d with the t a sk of deve loping
a pla n that woul d revit a lize the di str i c t. T he
c e ntr a l i de a b e hind the ma ke - up of the te a m
wa s   ve r y   s imple   a nd    highly    unu sua l:    the
re s i de nts a nd exi sting bu s ine s se s woul d fo r m
the ba s i s of the e c o no mi c reviva l of the a re a .
T hi s i s the sto r y of the te a m a nd the s olutio n
they c re ate d fo r thi s cultu r a lly r i ch a nd dive r se
c o mmunit y.
EUCLID AvENUE   PHOTO: MARCUS BRAITHwAITE




                                               THE CAMPUS DISTRICT PLANNING PROJECT




COvER PHOTO: MARI HULICk
MEMBERS Of THE COMMUNITy MEET THE TEAM , SUPERIOR AND EAST 17TH STREET
                                                                                                      i n T ro d u C T i o n
    PHOTO: MARCUS BRAITHwAITE

                                                                                                           2 T h e Ca m Pu s d i s T r i C T

                                                                                                           3 T h e Pl a n n i n g Pro j e C T ’ s i n C e P T i o n

                                                                                                           4 T h e Pl a n n i n g Pro j e C T ’ s C h a rg e

E x p os i ti o n: T h e C o l l a b o rat i ve C a mpus Pl a n n i ng Pro j e ct ’s bac kg rou nd         5 Pro C e s s
sto r y was a l re ad y i n p l ace w h e n a l l me mb e rs a r r i ve d on th e su mme r
p ro j e ct ’s f i rst d ay.       T h e ex p osi t i on rea l l y to o k fo r m du r i ng th e            6 The Team

“Susta i n a b l e C l eve l a nd 2019” Su m mi t i n Aug ust of 20 09, w h e n th e
                                                                                                           7 mission
se e ds—a nd M ayo r Fra n k J ac kso n’s bu dg et a l l oc at i on—we re p l a nte d
to deve l op t h e C a mpus D ist r ict as a susta i n a b l e n e ig hb o r h o o d. T h e
f l e dg l i ng v isi o n assu me d p a l p a b l e fo r m du r i ng th e fo l l o w i ng 9 months,
w h i l e C u ya h og a C o m mu n i t y C o l l eg e’s M et ro C a mpus Presi de nt, D r.
M ic h a e l Sc h o op, asse mb l e d a h i re d tea m of desig n e rs, co m mu n i t y
deve l op e rs, a nd co l l eg e a nd h ig h sc h o o l stu de nt resi de nts to actu a l ize
t h e Su m m i t ’s c i t y asp i rat i o ns.
The    Ca m p u s   district.    T he     a re a   fo r me r ly
    k nown a s T he St. v ince nt ’s Q uadr a ngle D i str ic t
    ( Ea st 22nd to Ea st 3 0 th a nd south to woodla nd
    Ave, spa nning no r th to L ake Er ie) wa s re na me d
    to T he Ca mpu s D i str ic t in 20 0 9. D ur ing the
    “Su st a ina ble Cleve la nd 2019” Summit in Au gu st
    of 20 0 9, the c once pt of cre ating a majo r ur ba n
    de sign syste m e me rge d whe n the se e ds—a nd
                                                                                                                             air
    Mayo r fr a nk Jackson’s bu dget a llo c ation—                                                                     Cl
                                                                                                                 S   t.
    we re pla nte d to deve lop the Ca mpu s D i str ic t
    a s a su st a ina ble ne ighb o r hood.


    Pa r t of the f le dgling vi sion a s sume d pa lpa ble
    fo r m dur ing the following 9 months, whe n the
                                                                                                                              Euclid
    Boa rd of the Ca mpu s D i str ic t a s se mble d a
    te a m of de signe r s, c ommunit y deve lope r s,a nd




                                                                                                  East 22
    c olle ge a nd high s chool stu de nt re side nts to
    ac tua lize Su st a ina ble Cleve la nd’s a spir ations.




                                                                                                          nd
                                                                                                    Com
                                                                                                               muni
                                                                                                                      ty Co
                                                                                                                            lleg   e Ave
                                                                                                                                         .




2
                                                                      DISTRICT MAP By JOSEPH STANLEy
T h e Pl a n n i n g Pr oj e c t ’s i n c e p t i o n . In Au gu st   L a b Ea r ly Colle g e High S cho ol to Tr i - C’s
    of 20 0 9, Cleve la nd’s Mayo r fr a nk Jackson                       Metrop olit a n Ca mpu s a nd the willingne s s of
    a nd hi s admini str ation c onve ne d a summit                       the s a me o rg a niz atio n s to c olla b o r ate p re se nt
    e ntitle d “Su st a ina ble Cleve la nd 2019.” T he                   i de a l opp o r tunitie s to deve lop e du c atio na l
    summit highlighte d the cit y’s c ommitme nt to                       initiative s that supp o r t su st a ina bilit y in the
    su st a ina bilit y a s a key e c onomic deve lopme nt                lo c a l c o mmunit y.
    str ate gy.       Mo re ove r,      the    summit        se r ve d
    a s a n opp o r tunit y fo r the pe ople a round
    the    re gion     with     expe r ti se    in    su st a ina ble
    p r ac tice s to c olla b o r ate on s c a la ble p roje c ts
    to achieve la rge r impac t. O ne c olla b o r ating
    group      c onsi sting      of    a rchite c ts,    ac tivi sts,
    a nd e du c ato r s, from Cleve la nd St ate, Ca se
    we ste r n Re se r ve, a nd Tr i - C, a s we ll a s the
    he ad of Cleve la nd’s lib r a r y syste m, adva nce d
    the ide a of link ing the pur suit of “ wo r ld cla s s
    su st a ina bilit y e du c ation” to the c ontex t of a
    su st a ina ble ne ighb o r hood.

                                                                           DISTRICT CHURCH   PHOTO:: MARk DULUk
    T he group, which eve ntua lly na me d itse lf
    the “Colla b o r ative Ca mpu s,” ack nowle dge d
    that the infr a str u c ture fo r the su st a ina ble
    ne ighb o r hood         they      e nvi sione d        a lre ady
    exi sts in the c ommunit y sur rounding Tr i -
    C’s downtown c a mpu s. T he p roximit y of the
    Ste r ling Lib r a r y, Ma r ion Ste r ling Ele me nt a r y
    School, Ja ne Adda m s High School, a nd D e sign




3                                                                          HOMES IN THE CAMPUS DISTRICT   PHOTO:: MARk DULUk
T h e Pr oj e c t ’s C h a r g e. T he de signe r s on the                 Ju st a s the Ca mpu s D i str i c t i s a uni que
    te a m we re give n the t a sk of ac c ompli s hing                        c olle c tio n     of     p e ople s       and      in stitutio n s
    t wo obje c tive s at the s a me time: fir st, they                        that    p o se s    b oth    cha lle ng e s       a nd   p o s itive
    we re cha rge d with cre ating a p rofe s siona l                          opp o r tunitie s in a n intr in s i c dia le c ti c that c a n
    de sign pla n; a nd se c ond, they we re cha rge d                         b e e mb r ac e d a nd utilize d to p o s itive ef fe c t,
    with te aching the me mbe r s of the c ommunit y                           ou r   te a m      c o mp o s itio n     a nd     c olla b o r ative
    how to de sign. Conne c ting the se t wo c omplex                          p ro c e s s a re i dio sy nc r ati c, whi ch i s what ma ke s
    t a sks le d to the evolution of our de sign                               the Colla b o r ative Ca mpu s Pla nning Proje c t
    solution. O nce fo r me d, the Te a m wa s give n                          re ma r ka ble a nd innovative within Cleve la nd
    the    ope n - e nde d          dire c tion:     you       a re   pa r t   a nd    a m o ng        b roade r      u r ba n   deve lop me nt
    of a c olla b o r ative te a m that mu st de sign                          m ove me nts.
    something within the a re a from E. 22nd to
    E.3 0 th stre et, in seve n we e ks (a nd te ach high
    s chool, c olle ge a nd non -tr aditiona l stu de nts
    a b out thi s p ro ce s s).


    On    Day     1     of     the     p roje c t,   af te r     only     a
    single, b r ief pla nning me eting with the le ad
    c oo rdinato r s,        a ll    p roje c t    me mbe r s         we re
    buz zing with excite me nt, but a nyone who
    wa s be ginning to a bso r b the magnitu de a nd
    c omplexit y of su ch a c ommunit y deve lopme nt
    p roje c t   wa s    simult a ne ou sly          ove r whe lme d.
    Some me mbe r s a r r ive d quietly a pp re he nsive
    while othe r s we re urge ntly b oi ste rou s, but the
    group una nimou sly k new that our only sure
    c our se wa s to dive into ac tivit y, e mb r ace our
    te a m’s dive r sit y a nd the c olla b o r ative de sign
    p ro ce s s we would adopt, a nd tr u st that a
    gre at outc ome would e me rge.

4                                                                               THE DESIGN TEAM’S STUDIO     PHOTO: MARk DULUk
T h e d e s i g n Pr oc e s s . O ur unique de sign                g o o d s. what we a re ac tua lly str iving to c re ate
    p ro ce s s c onsi sts of t wo f luid st age s; a four-            i s a syste m that fo ste r s e c o no mi c ac tivit y,
    we e k long ge r mination pe r iod of re se a rch a nd             a nd, m o re imp o r t a ntly, s o cia l excha ng e s a nd
    di s c ove r y, which bur st into the de sign pha se               inte r ac tio na l p ro g r a m s that p ro m ote qua lit y
    of cre ating a n imple me nt a ble solution.                       of life exp e r ie nc e s.


    D ur ing    the      di s c ove r y   pha se,    the     Te a m    T he in s pir atio n b e hind ou r s olutio n wa s a live
    c ondu c te d fo r ma l re se a rch via inte r views a nd          a ll a lo ng, but we had to di s c ove r the optima l
    e ngage d in inte r ac tive group b r a insto r ming—              me dium to out wa rdly p re se nt it in a way that
    a lmost     da ily     se s sions,      c omple me nte d     by    i s c o mmuni c a ble to the la rg e r c o mmunit y.
    f ie ld tr ips a nd c olo re d by fre que nt ma p -
    mak ing. D ur ing our multiple f ie ld tr ip days,                 Our    u r ba n      de s ign   s p e cia li sts   s c r utinize d
    we s cr utinize d our own di str ic t a nd made                    la rg e, 3 - D Ca mpu s D i str i c t ma p s that the
    obse r vations          a b out       othe r,   “su c ce s sful”   Str u c tu re s a nd Enviro nme nts Te a m s built.
    Cleve la nd ne ighb o r hoods, su ch a s Tre mont                  T hey s o o n une a r the d va r iou s route s that
    a nd Lit tle It a ly, a lways ma int a ining a fo cu s on          c a n b e deve lop e d to e ng e nde r pathways a nd
    be st p r ac tice s.                                               a re a s of inc re a se d ac tivit y a nd inte r ac tio n.
                                                                       In thi s ma nne r, ou r s olutio n e nc o mpa s se s
    we tr a nsitione d into our solutions pha se                       b oth p hys i c a l deve lop me nts a nd c o mmunit y
    dur ing we e k 4 of our pla nning, a nd hit the                    e nr i chme nt. It i s not limite d to c o n str u c ting a
    p rop os a l p rodu c tion full fo rce in we e k 5.                s ingle buil ding, but it involve s the e st a bli s hing
    O ur f ir st dire c t fo cu s on solutions o c cur re d            of a n infr a str u c tu re to supp o r t qua lit y of life
    whe n we de dic ate d our full wo r k mo r ning to                 exp e r ie nc e s.
    individua l p re se nt ations of eve r y me mbe r’s
    ide a l solution fo r the Ca mpu s D i str ic t. By
    we e k 4’s close, we a nnounce d our solution
    to be A Ma r ketplace. T hat only la ste d t wo
    days       befo re      we     de cla re d,     “Ma r ketplace
    i s OUT!” a s it be c a me a ppa re nt that the
    te r m “ma r ketplace” too na r rowly implie s a
    str u c ture whe re pe ople buy a nd se ll mate r ia l
5
T h e Te a m . D ur ing the f ir st month of our               a nd        cultu r a l    c e le b r atio n       eve nts        a nd
    p roje c t, the t wo side s of the Te a m’s cha rge            devi s in g m o de s of inve ntive ne ighb o r ho o d
    be c a me thre ade d togethe r with the de signe r s           outre ach (stre et “ t at to o s” a nd s i dewa lk a r t).
    le ading the way: by tr u sting the p ro ce s s of             what initia lly a pp e a re d a s a str u c tu re of
    high - leve l de sign solutions, we su c ce s sfully           p rofe s s io na l s nu r tu r ing a nd te aching stu de nts
    e ngage d     in    an    e du c ationa l    expe r ie nce     ha s   tr a n sfo r me d     to    a    tr uly     c olla b o r ative
    a b out the ur ba n deve lopme nt p ro ce s s while            p ro c e s s with a ll te a m me mb e r s wo r k ing s i de -
    p rodu cing a c omp re he nsive de sign solution               by- s i de. T he uni que c o mp o s itio n of Pla nning
    fo r our clie nt—the Ca mpu s D i str ic t Boa rd. A s         Proje c t te a m, a nd the e nr i ching su c c e s se s
    we burge one d into a c ohe sive, wo r k ing te a m,           it   ha s     achieve d,      p re ci se ly      illu str ate s   the
    it be c a me unque stiona bly evide nt that the                b roade r cha r ac te r we e nde avo r to cultivate in
    expe r ime nt wa s wo r k ing.                                 the Ca mpu s D i str i c t.


    Some stu de nts reve a le d the ir a bilit y to c onvey
    key bits of info r mation a s they wa r me d up
    to the te a m a nd the p roje c t. T he Ca mpu s
    D i str ic t stu de nts’ a nd re side nts’ inva lua ble
    involve me nt i s not only a n a s set to the p roje c t ’s
    initia l re se a rch a b out the di str ic t ’s c ommunit y,
    but it i s e s se ntia l in the imple me nt ation of
    a ny   c ommunit y       deve lopme nt      ac tion    that
    will re sult from the pla n. wo r k ing with a ll of
    the dive r se st ake holde r s to p romote qua lit y
    of life expe r ie nce s mu st c ontinue to be a n
    inte gr a l pa r t of the ac tion pla n. T he stu de nts
    a nd re side nts have e me rge d a s le ade r s in
    de signing ma ny imp o r t a nt solution initiative s,
    su ch a s a Communit y Newslet te r a nd SwAG
    p rodu c tion (se e p g s 26 a nd 29 fo r exa mple s).


    T he Te a m i s cre ating a nd pla nning c ommunit y
6
                                                                    TEAM MEMBERS        PHOTOS: MARk DULUk
T h e m i s s i o n o f t h e Co l l a b o r a t i ve Ca m p u s
    Pr oj e c t Pl a n n i n g Te a m


    e m p owe r i n g       the     s t a ke h o l d e r s    of    the
    Ca m p u s d i s t r i c t to c o l l a b o r a t i ve l y d e s i g n
    a n d s u s t a i n q u a l i t y o f l i fe ex p e r i e n c e s .




                                                                             PHOTOS, CLOCkwISE fROM TOP, CHARLES SCHICk, NORMAN
                                                                             DUENAS, MARk DULUk, NORMAN DUENAS
7
The unique feature of this team is that the designers are
THE STUDIO   PHOTO: A DUENAS

                               working side by side with community residents.

                               As the design for the area unfolds, those who have lived here for

         8
                               generations are creating the definition of the community.
MENTORING        PHOTO: CHARLES SCHICk
                                                                                                            d e v e lo Pi n g T h e d e s i g n

                                                                                                               10     r e s e a rC h


                                                                                                               12     b r a i n s To r m i n g


                                                                                                               13     T h e s PaC e s b e T w e e n
R is i ng Acti o n: T h e Pl a n n i ng Pro j e ct ’s up wa rd mot i on b eg a n i mme d i ate l y
                                                                                                               16     wa l k T h e wa l k
up o n co nve n i ng fo r a 7-we e k e nte r p r ise on J u n e 14th, 2010. D u r i ng
t h is mo nt h-l o ng p e r i o d, t h e te a m g at h e re d i nfo r mat i on th roug h a robust
p rocess o r i nte r v i e ws, f i e l d t r i ps, g roup d iscussi ons, ma pp i ng, a nd
i de nt i t y d iscove r y, b ot h of i nd i v i du a l p e rson a l i t i es a nd s k i l l sets a nd of
t h e C a mpus D ist r ict co m mu n i t y. S tu de nts f requ e ntl y u t i l ize d i nd i vi du a l
s ketc hb o o ks a nd p ro duce d v isu a l rep rese ntat i ons of th e mse l ves a nd
C l eve l a nd n e ig hb o r h o o ds. T h ey l e a r n e d a nd p ract ice d desig n s k i l ls,
a nd t h e n o n- C a mpus D ist r ict me mb e rs l ea r n e d a b ou t th e d ist r ict ’s
e nv i ro n me nt a nd p e rso n a l i t y. T h e tea m assesse d th e n e e ds, wa nts,
a nd ex ist i ng assets of t h e su r rou nd i ng co m mu n i t y.               T h is sta g e was
e n r ic h i ng a nd fasc i n at i ng, a nd i t cou l d ex te nd e nd l ess l y; h o weve r, th e
te a m n e e de d to t ra nsi t i o n to co mp l et i ng i ts co m mi t me nt—dete r mi n i ng
a def i n i t i ve so l u t i o n p l a n fo r t h e d ist r ict.
re s e a r c h . A key e le me nt fo r a ny pla nning p roje c t i s fac tua l
     re se a rch. D eve lope r s ne e d solid de mogr a phic a nd e c onomic
     dat a to dete r mine de sign solutions. O ur re se a rch fo cu se d
     on de mogr a phic s, so cia l ne e ds, institutiona l pla ns, a nd
     bu sine s s /e mploye e ne e ds.


     T he re side ntia l a re a s in the di str ic t inclu de Ce da r Est ate s,
     A sia Town a nd the “Q ua r te r ”. O ur ma ps of the ge ogr a phic
     a nd de mogr a phic                     info r mation              a b out      the se   c ommunitie s
     cle a r ly di splay the p romine nce of re side ntia l a re a s.


     T he f ina l pla n mu st c onne c t re side nts with the di str ic t ’s
     non - re side nts—pe ople who wo r k in a nd tr ave r se throu gh the
     a re a . we c omplete d a de mogr a phic “p o r tr a it ” of the di str ic t,
     c onside r ing r ace, ave r age hou se hold size, me dia n hou se hold                                                  MAP By JOE STANLEy


     inc ome a nd ma le to fe ma le r atio*.




10   * A l l n u m b e r s c o l l e c te d f r o m 20 0 0 U S C e n s u s D a t a

                                                                                                              wALkING TOUR     PHOTO: CHARLES SCHICk
we c ondu c te d so cia l re se a rch throu gh re side nt       T hi s   is    ju st   a     s na p s hot    of   key   re se a rch
     inte r views le d by our stu de nt te a m me mbe r s.           le ading the deve lop me nt of ef fe c tive de s ign
     T hey    inte r viewe d     mo re    tha n   50    fr ie nds,   p o s s ibilitie s.    It    ha s    cle a r ly   reve a le d   the
     ne ighb o r s, a nd fa milie s in the di str ic t. T he se      gaps      b et we e n       re s i de nts,   in stitutio n s,   a nd
     pe r sona l inte r views p rovide inva lua ble insight          bu s ine s se s in the Ca mpu s D i str i c t. fina lly, it
     into pe ople’s fe e ling s a b out the di str ic t ’s           ha s e nlighte ne d ou r t a sk to deve lop a pla n that
     b ounda r ie s, tr a nsp o r t ation, s afet y, ac tivitie s,   will f ill the g a p s within a nd c o nne c t the s pac e s
     s hopping, c ommunit y eve nts, etc.                            b et we e n.


     T he     re se a rch      te a m    a l so   inve stigate d
     bu sine s se s a nd institutions, e spe cia lly CSU,
     Tr i - C Metro, St. v ince nt a nd CMH A a nd the ir
     ma ste r pla ns. we ma ppe d a ll the bu sine s se s in
     the di str ic t, r a nging from c onve nie nce sto re s
     to s ma ll indu str ie s. T he di str ic t hou se s ove r
     240 bu sine s se s, which fo r m a key ba se fo r
     e c onomic deve lopme nt in the a re a .


     T he te a m a l so admini ste re d a n e mploye e a nd
     bu sine s s owne r sur vey ( in p r int a nd online).
     T hi s sur vey c ove r s que stions a b out re side ncy,
     spe nding ha bits, hou sing ne e ds, a nd he a lth
     a nd s afet y c once r ns. 24 re sp onse s have be e n
     gathe re d so fa r.




11
“ d e s i g n i s c o n c e i ve d i n l e i s u r e
     a n d p r o d u c e d w i t h s p e e d .”

     — W i l l i am Bevi ngton




                                 b r a i n s to r m i n g In o rde r to make gre at de sign,     o r fro m re se a rch to c re atio n, i s the Mo o d
                                 the p ro ce s s of di s c ove r y, re se a rch, a nd initia l   Boa rd.
                                 ide ation s hould be give n time, a llowing our
                                 cre ative minds the time a nd space to c onside r               T he    Mo o d     Boa rd    t a ke s   a ll   the    lef t- b r a in
                                 a ll options. In thi s initia l p ro ce s s, we c olle c t,     re se a rch, a nd c o nne c ts it to the r ight- b r a in
                                 think, a nd st a r t to set the mood fo r the ide a             mu s ing s that have g o ne o n du r ing thi s initia l
                                 we a re cre ating. T he ma r k of a good de signe r             p ro c e s s.   T he   m o o d,   or    fe e ling s   tou che d,
                                 i s they ste p back from mak ing thing s too soon               a re a m o ng the m o st p owe r ful of to ol s in the
                                 (so they re a lly unde r st a nd the clie nt, au die nce        de s igne r’s a r se na l. By c re ating a p o r t a ble
                                 a nd p roble m s to be addre s se d ), a nd stretch out         exp re s s io n of the f ina l m o o d of the pie c e, the
                                 the time it t ake s to le a r n a nd unde r st a nd the         de s igne r i s a ble to st ay in tou ch with the ir
                                 i s sue s the ir de sign will addre s s. A tou chstone          c o re i de a s throu ghout the r a pi d p ro c e s s of
                                 mome nt in the tr a nsition from le i sure to ha ste,           p ro du c tio n.
12
DASHA AND THE ORPHAN fROG   PHOTO: MARk DULUk



                            n av i g a t i n g T h e s p ac e s b e t we e n:        exciting a spe c t of the p roje c t woul d     that, ove r time, c a n tr a n sfo r m the
                            wo r k ing    with       su ch        a     dive r se    be to b r ing a ll of the se inte re sts        str a ng e into the fa milia r. Rathe r
                            group, on a pla n fo r su ch a dive r se                 togethe r. No single str u c tu re, no          tha n pla n out yet a nothe r m o no -
                            c ommunit y         (one      that        inclu de s     one pla n c ould me et the ne e d s of          cultu re of u r ba n re newa l (whi ch
                            institutions        of      highe r       le a r ning,   thi s multifacete d c ommunit y. we             of te n di s plac e s lo ng -te r m re s i de nt
                            public hou sing, s ma ll bu sine s se s, a               re a lize d we ne e de d a syste m that         hou s ing), we put fo r wa rd the i de a
                            majo r hospit a l, a nd a n a r ts di str ic t),         would c onne c t a ll of the se “ wa r r in g   of e mploying the stre ng th of the
                            it   be c a me    cle a r    that     the      most      he a r ts” into a “str a nge a llia nc e”       exi sting dive r se “p oly ” cultu re of
        13
re side nts,    bu sine s se s a nd institutions.           we     that grows orga nica lly within the communit y
     imme diate ly unde r stood that we we re cre ating                 while simulta ne ou sly pre se nting a str uc ture for
     conne c tions throughout this fa scinating a re a .                profe s siona l de sign work.         O ur ide ntit y doe s
                                                                        not me re ly lie in one building or one stre et, but
     T he distric t ha s a logo, but the Ide ntit y is so               it include s multiple building s,          wa lks, stre ets,
     much more tha n a symb ol; Ide ntit y consists                     gr aphic s, a nd eve nts. we a re ce le br ating the
     of the fe e ling s a s so ciate d with the de sign a nd            fac t that the mu sic of the Ca mpu s D istric t ca n
     guide s eve r y de cision the de signe r s make.                   be st be he a rd in T he Space s Bet we e n.
     T he    Ca mpu s        D istric t ’s   e me rging    Ide ntit y
     include s t wo funda me nta l e le me nts: the re is a             The     note s—th e      so unds        pl aye d     by     th e
     disconne c t bet we e n the multiple stake holde r s;              m us ic i a ns—a r e not th e m us ic, b ut m e r e ly
     a nd it is p os sible to cre ate conne c tions a mong              th e fr a m ewor k for th e m us ic. As M ile s D avi s
     a ll of the se stake holde r s. By ack nowle dging                 s a id, “ the mus ic exists in the s pac es b et we en
     the distric t ’s situation a s one cha r ac te rize d              the notes.”: John Atk inson
     by cha lle nge s that e nge nde r opp or tunitie s for
     improve me nt, we ca n build la sting re lationships
     bet we e n me mbe r s of the va riou s groups.


     Our design’s Identit y lies in the Spaces Between—
     the    pe ople,    stake holde r s,       bu sine s se s,   a nd
     institutions of the distric t. T his conce pt le d to
     the cre ation of our thre e wa lks a nd e nte r prise
     zone s. Eve r y a spe c t of our solution’s de sign
     follows a color sche me chose n, at its roots,
     by Ma rion Ste rling Public School stude nt. O ur
     work is image - drive n; we have photogr aphe d
     “ T he Space s Bet we e n” a nd ce le br ate those
     visua ls   in     our     de signs.      O ur   pre se ntation
                                                                                                 we’r e s t r a n g e a l l i e s
     mate ria ls —the we bsite a nd printe d me dia—a re
                                                                                                 w i t h wa r r i n g h e a r t s
     consiste nt with the “Space s Bet we e n” the me,
     a s they a re comp ose d with a grid that le ave s                                          -Dave Matthews,
                                                                                                 The Space Bet ween
     white space s bet we e n image s a nd tex t. T his
     complex ide ntit y syste m e mbr ace s the be aut y
14
The design process is centered in research.

Good design is a collaboration of designers, clients and users.

Great design transforms all involved.
wa lk i n g t h e wa lk . T hrou ghout our di s c ove r y pha se, we
             obse r ve d that ma ny ga ps dominate the Ca mpu s D i str ic t
             e nvironme nt a nd re p re se nt the cultur a l divide s in the
             a re a . A n ef fe c tive pla n would c onne c t the space s bet we e n
             institutions, e c onomic hubs, a nd a re a s of re side ntia l ac tivit y.


             T he te a m be ga n b r a insto r ming p rop os a l s that would deve lop:
                                                                                                PHOTO: JOHN MALANIJ
               o   new pe de str ia n wa lk ways
               o   gre e n space s
               o   fe stiva l s a nd eve nts
               o   be autif ic ation a nd ur ba n c ommunit y ga rde ning                 O u r p rop o s a l’s uni que e s se nc e / natu re / cha r ac te r
               o   e c onomic opp o r tunitie s                                           e cho e s the uni qu e ing re die nt of ou r te a m: In thi s
               o   lo c a l a nd fre s h p rodu ce options                                u r ba n initiative, the re s i de nts will not b e fo rg ot te n;
               o   e du c ationa l, a r ts                                                thi s time, the re s i de nts will b e the c e nte r pie c e of a n
               o   o c cupationa l p rogr a m s                                           e c o no mi c reviva l.
               o   va r iou s c ommunit y se r vice s
               o   whateve r othe r initiative s one c ould dre a m




16   GENTRIfICATION, DOwNTOwN AND CEDAR ESTATES   PHOTOS: MARk DULUk                       RENEE EvANS   PHOTO: MARI HULICk
Fr a n k k i d d g i v i n g a to u r o f h i s
urban farm on east 30th street




        17                 PhoTo: Charles sChiCk
PHOTO: BRIAN PETERSON
                                                                                                       a sys T e m Fo r r e b u i l d i n g a C o m m u n i T y

                                                                                                          19    d e s i g n i n g T h e s PaC e s b e T w e e n
C l i ma x:   All    the     rese a rc h,    b ra i nsto r mi ng,   a nd     p rob l e m-so l vi ng
cu l m i n ate d i n a 3-d ay p e r i o d of buz z i ng d iscussi on a nd act i on, w h e n               19    d e s i g n s o lu T i o n

t h e so l u t i o n co mp re h e nsi b l y mate r i a l ize d. At th e mo me nt of t ra nsi t i on
                                                                                                          20    T h e g a r d e n wa l k
f ro m rese a rc h a nd d iscove r y to so l u t i ons, we k n e w th at a si ng l e
st r uctu re was n ot t h e a pp rop r i ate a nswe r fo r th e C a mpus D ist r ict a nd                 21    T h e T r a d e wa l k
d i d n ot c a ptu re t h e sp a n of qu a l i t y of l i fe e n r ic h me nt we e ndeavo re d
to st i mu l ate w i t h ou r p l a n.                                                                    22    T h e C u lT u r e wa l k


A f te r sp e nd i ng a d ay sc r u t i n iz i ng l a rg e C a mpus D ist r ict M a ps to sc a l e,
t h e so l u t i o n t ra nsp i re d. I n muc h of ou r resea rc h ph ase, we obse r ve d
t h at ma ny g a ps do m i n ate t h e C a mpus D ist r ict e nvi ron me nt, a nd a n
ef fe ct i ve so l u t i o n p l a n wou l d co n n e ct th e spaces b et we e n i nst i tu t i ons,
e co n o m ic hu bs, a nd a re as of resi de nt i a l act i vi t y. T h is n e ig hb o r h o o d
p rop osa l wou l d co mp r ise p l a ns fo r n e w p e dest r i a n wa l k ways, g re e n
sp aces, fest i va ls a nd eve nts, b e au t i f ic at i on a nd u r ba n co m mu n i t y
g a rde n i ng, e co n o m ic opp o r tu n i t i es, mo re l oc a l a nd f resh p ro duce
opt i o ns, e duc at i o n a l, a r ts, a nd occupat i on a l p rog ra ms, a nd a my r i ad
of ot h e r co m mu n i t y se r v ices.
d e s i g n i n g T h e s p ac e s b e t we e n: D ete r mining        Colle g e Ave., a nd S up e r io r Ave.               Powe r ful
     whe re, how, a nd why we will wa lk the wa lk                          e a st-we st     a r te r ie s,   Unite r s   a nd    D ivi de r s,
     togethe r.                                                             the se     ave nue s      p ro m ote     pa s s ing   throu gh.
                                                                            G oing ag a in st thi s g r a in, r unning N o r th a nd
     T he mome nt we be ga n to wa lk up r ight made                        S outh, the wa lk route s we re cho se n to:
     u s huma n; wa lk ing up r ight togethe r in thi s
     mome nt, we be c ome mo re huma ne.                        we in        o   O ve rc o me p hys i c a l divi de r s to c o nne c t
     the    Ca mpu s        D i str ic t   cla im   thi s   e s se ntia l        ne ighb o r ho o d s
     ac tivit y – wa lk ing: a s b oth the foundation of                     o   Stre ng the n exi sting str u c tu re s a nd stre ets,
     our Ide ntit y a nd the me a ns by which we will                        o   S ho r te n the p e rc e ive d di st a nc e s b et we e n
     cre ate a n atmosphe re that e nge nde r s s ha re d                        plac e s a nd p e ople.
     expe r ie nce s to o c cur in T he Space s Bet we e n.


     d e s i g n s o l u t i o n:
     we p rop ose a c onne c te d syste m of wa lks:
     paths, punc tuate d by node s: place s. Building
     up on a c ombination of exi sting stre ngths
     a nd s ha re d de sire s, we have ide ntif ie d the
     lo c ations a nd nature of:


     T hre e inte r re late d wa lks, de signe d to c onne c t
     thre e di stinc t place s, e ach of which c ont a ins
     a signif ying str u c ture a nd a gathe r ing place.


     O c cupying the space bet we e n D owntown a nd
     Midtown, the Ca mpu s D i str ic t e mb r ace s thre e
     ne ighb o r hoods:             CSU/ He a lthTe ch      Co r r ido r;
     Tr i - C/St. v ince nt; a nd wo r k ing A r ti sts /A sia
     Town.       Each i s o r ie nte d a long, a nd bi se c te d
     by, a majo r stre et: Eu clid Ave., Communit y

19
air
                                                                                                      Cl
                                                                                               S   t.
     T he lo c ations that fo r m the syste m of wa lks a re:


     T h e g a r d e n wa lk


     Lo c ate d a long Ea st 3 0 th St., from Communit y Colle ge Ave.
     to St. Cla ir Ave., thi s wa lk a ncho r s the re side ntia l a re a a s a n
     e c onomic fo rce a nd spa ns a ll thre e ne ighb o r hoods. It will:




                                                                                                                                            East 30
      o   we ave togethe r p re se nt a nd p ote ntia l agr iculture a nd
          re cre ation initiative s;
      o   Inc o r p o r ate Ma r ion Ste r ling School, Ja ne Adda m s School,




                                                                                                                                                    th
          a nd Ce da r Est ate s;
      o   Eliminate the ba r r ie r s—so cia l, e c onomic, a nd physic a l—
          that the majo r e a st-we st stre ets have fa b r ic ate d.


     T he G re e n Ma r ket a long Ea st 28th St., bet we e n Eu clid Ave.
     a nd Che ste r Ave., will evolve a s a n agr icultur a l / re cre ationa l
     ex te nsion of the G a rde n wa lk. T hi s ma r ket will p rovide lo c a l                                  Com
                                                                                                                       muni
     a nd su st a ina ble goods a nd se r vice s.      Sundr y ga rde ns will                                                 ty Co
                                                                                                                                    llege
                                                                                                                                             Ave.
     grow we st wa rd from Ea st 3 0 th St., cla iming space libe r ate d
     by the Inne r Be lt Proje c t. Adjace nt to the ma r ket, a G re e n
     Space pla z a c a n hou se la rge r eve nts that will dr aw a re giona l
     au die nce to the di str ic t.




20                                                COLLAGE By MARk DULUk , MAP By JOE STANLEy
T h e Tr a d e wa lk

                                                                                              E u c li d
     Ce da r Ave nue – re - imagine d a s a “gre e n stre et ” – links the
     G a rde n wa lk to the Tr ade wa lk.      Conne c ting Tr i - C to CSU,
     it tr ave r se s nume rou s divide s, inclu ding Communit y Colle ge
     Ave., the insula r c a mpu se s of CMH A Ce da r, a nd the Inne r




                                                                                                           East 22
     Be lt. T he wa lk’s no r the r n e nd at Eu clid Ave. will fe ature the
     Swag g Sto re, a c ommunit y c oope r ative p romoting Ca mpu s




                                                                                                                   nd
     D i str ic t goods.


     T he fo r me r Juve nile Ju stice Ce nte r will be re - o c cupie d by the
     c ommunit y a s a Colla b o r ative Ec onomic Incubato r to nur ture                                   Com
                                                                                                                        muni
                                                                                                                               ty Co
     st a r t- up bu sine s s deve lopme nt.   “A Place whe re A ny thing                                                            lleg   e Ave
                                                                                                                                                  .
     Ca n Ha ppe n,” s ha r ing ide a s a nd la b o r in thi s s afe sp ot
     will foste r re side nt e c onomic se lf- e mp owe r me nt.     O ur pla n
     advo c ate s de moli s hing the ja il addition in o rde r to une a r th a
     new public space bet we e n the incubato r a nd Ce da r Est ate s.
     T hi s space would hou se the Te st Ma r ket, whe re bu sine s s
     initiative s a nd youth deve lopme nt p rogr a m s ge ne r ate d at the
     Incubato r c a n be te ste d out, tr ade d, a nd sold in a n intimate
     c ommunit y c omme rce /pe r fo r ma nce space.




21                                               COLLAGE By MARk DULUk , MAP By JOE STANLEy
T h e C u l t u r e wa lk


     Payne Ave nue, a l so a “gre e n stre et,” will c onne c t the G a rde n
     wa lk to the Culture wa lk a nd look out ove r the lake. Tr ave r sing
     wo r k ing A r ti sts a nd A sia Town, thi s wa lk ce le b r ate s the
     culture of a r t a nd cr af t a nd the a r t a nd cr af t of culture.


     T he A r t Cr af t Building i s a ce ntr a l la ndma r k fo r the Ide a




                                                                                                          Ea
     Ma r ket.    T hi s ma r ket i s hu ge “s a ndb ox” fo r building full -




                                                                                                              st
                                                                                                              26
     size inst a llation a r t wo r ks a nd e nvironme nt a l p roje c ts a nd




                                                                                                               th
     to ac c ommodate “ha ppe ning s” o r c once r ts a nd la rge - s c a le
     cultur a l eve nts.



                                                                                                        Ave
                                                                                                   ne
                                                                                               Pay




22                                                COLLAGE By MARk DULUk , MAP By JOE STANLEy
T he se T hre e wa lks – physic a lly imp r inte d on the cit y with
     ba nne r s, signage, la nds c a ping, k iosks, sidewa lk a nd stre et
     sur face c olo r ing, cros swa lk def inition, a nd othe r ide ntif ie r s –
     will be inte r wove n with e ach othe r a nd the ur ba n /so cia l fa b r ic
     of the di str ic t to fo r m a dive r se yet unif ie d syste m.         Since
     no singula r wa lk o r str u c ture c a n e nc ompa s s the spatia l
     a nd huma n dive r sit y of the Ca mpu s D i str ic t, thi s syste m of
     paths a nd place s will physic a lly ma nife st the Ide ntit y of the
     di str ic t.   It will p rovide place s in the cur re nt “ T he Space s
     Bet we e n” to lite r a lly a nd met a pho r ic a lly he lp u s a ll to bet te r
     wa lk T he wa lk.




23                                                                                      CEDAR ESTATES, CSU, “ED PED” AND PEACE   PHOTOS: MARk DULUk
MODEL IN PROGRESS          PHOTO: MARI HULICk
                                                                                                            d e s i g n s o lu T i o n s


                                                                                                               25    d e s i g n i n g T h e wa l k


                                                                                                               26     s .w. a .g .


                                                                                                              27      e x Pe r i e n C e


                                                                                                              28      way Fi n d i n g


Fa l l i ng Acti o n: A f te r e mb rac i ng a co h e re nt so l u t i on—a syste m of physic a l,            29      C o m m u n i CaT i n g T h e i d e a
e duc at i o n a l, e co n o m ic, ex p e r i e nt i a l, a nd e nvi ron me nta l con n e ct i ons—fo r
t h e C a mpus D ist r ict, t h e Pl a n n i ng Tea m h ad to mo l d th e i r i dea i nto a
p rese ntat i o n.    W h i l e t h is sta g e was bustl i ng w i th th e most act i ve wo r k,
i t was t h e e asi est sta g e, as t h e p rop osa l ’s deta i ls, w i th a l i t tl e a r t ist ic
ma n e u ve r i ng, o n l y n e e de d to fa l l i nto p l ace. T h e e nt i re g roup sp l i t i nto
f i ve te a ms—E x p e r i e nces, S t r uctu res, E nvi ron me nt, C o m mu n ic at i ons, a nd
R ese a rc h—to tac k l e a l l e l e me nts of t h e so l u t i on we h op e d to p rop ose fo r
t h e d ist r ict. M e mb e rs f u r t h e r sp l i t i nto sp e c i a l ize d g roups to deve l op a l l
p rop osa l co mp o n e nts, suc h as swa g, o r C a mpus D ist r ict me rc h a nd ise,
re c re at i o n fac i l i t i es, a nd a co m mu n i t y n e ws l et te r.
d e s i g n i n g t h e wa lks . Physic a l re p re se nt ations
     of the wa lks c onstitute a p r ima r y fe ature of the
     f ina l de signs. Mode l s, mood b oa rds a nd key
     ma ps invite viewe r s to join u s in e nvi sioning thi s
     new space.




25
                                                                        DISTRICT MODEL   PHOTO: MARI HULICk
swag (s t u f f we a l l g e t ). Cre ating Ca mpu s D i str ic t SwAG
     i s a n e s se ntia l a spe c t of our c ommunic ations str ate gy.
     T hi s SwAG i s not only me rcha ndi se that c ommunic ate s the
     e s se ntia l me s s age of our de sign, but it a l so implie s our
     di str ic t ’s pe r sona l st yle, a nd it i s mo re tha n a la be l pa ste d on
     a cup. O ur SwAG e mb odie s the di str ic t ’s e s se nce, the way
     we sway, we wa lk – the way we c a r r y our se lve s. A s a group
     we we re a ble to ide ntif y that eve n simple b ody la nguage i s
                                                                                        T SHIRT DESIGNS By DASHA AND CHANTEL
     a n ef fe c tive c ommunic ations ve hicle in our di str ic t.


     Be ginning with p ositive key wo rds, the Communic ations
     Te a m’s Stu de nt Consult a nts cre ate d the initia l me rcha ndi se
     de signs. T he stu de nts we re cha rge d to deve lop clothing a nd
     me rcha ndi se that they the m se lve s would we a r a nd that would
     a ppe a l to multi - ge ne r ationa l st yle p refe re nce s. In addition,
     they addre s se d the tou gh de sign cha lle nge of deve loping
     obje c ts of de sire that s cre a m the Ca mpu s D i str ic t ’s me s s age
     without eve n having to s ay a wo rd.


     Stu de nt Consult a nts de signe d initia l T- s hir ts s a mple s a nd                         PHOTO CAPTION

     made re c omme ndations fo r othe r SwAG ite m s, inclu ding
     t a nk-tops, hoodie s, hats, e c o - bag s, back packs, silly ba nds,
                                                                                        vOTING ON wHICH T SHIRTS TO MAkE   PHOTO: NORMAN DUENAS
     umb re lla s, c of fe e mu g s a nd ge r m sp r ay.


     Re a lizing the p owe r be hind the SwAG ite m s, the Te a m
     pu s he d the c once pt of ide ntit y beyond me rcha ndi se a nd into
     sp r ingb oa rd fo r othe r p roje c ts, inclu ding de signing a SwAG
     re c o rd la be l a nd re c o rding stu dio, a Ca mpu s D i str ic t SwAG
     ret a il sto re, a nd eve n a “G ot Swag ga?” Summe r Conce r t
     Se r ie s. (se e Imple me nt ation, on p g 32)
                                                                                                     PHOTO CAPTION
26
                                                                                        T SHIRT SIMULATIONS By NORMAN DUENAS
e x p e r i e n c e a n d eve n t d e s i g n . T he he a r t of our mi s sion i s
     building re lations hips a nd cre ating c onne c tions a mong a ll
     the pe ople who vi sit, live a nd wo r k in the di str ic t. T he space s
     we de sign c a n p rovide opp o r tunitie s fo r thi s dive r se group to
     make inva lua ble c onne c tions with e ach othe r.


     O ur wa lks, a nd the node s within the m, will cre ate me a ningful
                                                                                          LEfT - ExPERIENCE BRAINSTORM - MACkENzIE kING
     da ily   excha nge s      throu ghout      the    di str ic t.   Simple    da ily    RIGHT - STAGE DESIGN - JASMEAN LADD

     ac tivitie s, inclu de e ating, s hopping a nd re la xing togethe r,
     a re the funda me nt a l inte r ac tions that build c ommunit y.


     we c onside re d the va r iou s inte rcha nge s pe ople have with
     e ach othe r a nd the ir e nvironme nts. T hrou gh a c ombination
     of   spe cia l   a r ts   eve nts,    ongoing       c ommunit y      se r vice s,
     e du c ationa l p rogr a m s, a nd the like, we re c omme nd a se r ie s
     of expe r ie nce s a nd eve nts that will imp rove the live s of a ll
     di str ic t me mbe r s. E xa mple s inclu de our c ommunit y pa inting
     p rogr a m, bu sine s s a nd f ina ncia l lite r acy p rogr a m s, a nd a r ts
     a nd mu sic p rogr a m s.

                                                                                          STUDENT ART ExHIBIT PHOTO: MACkENzIE kING
     fur the r mo re, we have de signe d exciting Mile stone eve nts
     that c a n b r ing the e ntire c ommunit y togethe r. T he se inclu de
     the wa lks G r a nd O pe ning Eve nt, Pa inting the Line, a nd a
     Communit y Conce r t Se r ie s.


     T he Ca mpu s D i str ic t Pla nning Proje c t ha s deve lope d a n
     “expe r ie nce time - line” that p re se nts re c omme ndations fo r
     the pla n’s imme diate imple me nt ation, f ir st six months, f ir st
     ye a r, a nd long -te r m f ive ye a r time spa n. (Se e Imple me nt ation
     on p g 32 fo r det a il s)

     vOTING ON wHICH T SHIRTS TO MAkE   PHOTO: NORMAN DUENAS
27                                                                                        DANCE CELEBRATION   PHTO: MACkENzIE kING
way f i n d i n g. Ma r k ing paths a nd laying out wa lk ing route s
     involve s so mu ch mo re tha n p osting signage. Pe ople f ind
     the ir ways throu gh c olo r s, sounds, s me ll s a nd t a ste s, which
     a ll p rovide guida nce a nd tr a nsfo r m expe r ie nce s.


     way f inding    is   the    de sign    f ie ld   that      joins   G r a phic s,
     Environme nt a l, Ur ba n, a nd E xpe r ie nce D e sign into one.




        BANNERS AND PHOTO MONTAGE By ALExANDRA OvERTON
28      AND SUSAN NOTARGIACOMO. IMAGES © COLLABORATIvE CAMPUS
Co m m u n i c a t i n g t h e m e s s ag e. To c onvey our me s s age
     to our dive r se t a rget au die nce, we a re utilizing multiple
     c ommunic ations           ave nue s—we b,       p r int,   a nd    net wo r k ing
     str ate gie s. T he a r t dire c tion a nd de sign, while dire c te d with
     c olo r a nd str ate gy, i s ba se d in c olla b o r ation a nd lo c a l t a le nt.
     O n a ll leve l s, the c ommunit y owne r s hip of the me s s age i s
     key.


     will will utilize p r int tool s, inclu ding a Communit y Newslet te r,
     Ca mpu s D i str ic t Ba nne r s, Poste r s, Billb oa rds, k iosks a nd
     SwAG . we will u se the we b a s a ve nue fo r b oth a st atic
     we bsite—a n a rchive of the Pla nning Te a m’s re se a rch a nd
     ide a s—a nd a dyna mic blog. T he blog i s de signe d fo r day-to -
     day re p o r ting, str u c ture d in a tr aditiona l jour na li stic st yle,
     with a He ad Re p o r te r, Photo Edito r, a nd Comme nt ato r.


     A s the di str ic t be c ome s a n e nvironme nt of incre a se d ac tivit y
     a nd fre que nt c ommunit y eve nts, di str ic t o rga nize r s c a n
     e mploy So cia l Me dia , su ch a s face b ook a nd Twit te r.


     Non -Tr aditiona l c ommunic ations fo r m s— “Stre et Tat toos”,
     “Sidewa lk Cha lk ing”, a nd expe r ime nt a l me s s aging will ke e p
     the a re a a live a nd involve d, without re lying on a de pe nde nce
     on inte r net ac ce s s. we a re cre ating a D e stination – the we b
     will not be a substitute fo r the physic a l D i str ic t, but it will
     be one of ma ny tool s that will info r m exi sting st ake holde r s
     a b out the ir c ommunit y a s we ll a s guide vi sito r s to thi s
     exciting a re a .



        fROM THE TOP: wEB HOME PAGE, wEB PAGE, BLOG HOME, DESIGN
        By MARI HULICk    COMMUNITy NEwSPAPER AND SwAGG CARD,
29      DESIGN By RENEE EvENS
JASMEAN AND QUENTARIOUS          PHOTO: MARI HULICk
                                                                                                 T h e b eg i n n i n g o F a b e au T i F u l Fr i e n d s h i P

                                                                                                   31    nexT sTePs

                                                                                                   32    i m Pl e m e n TaT i o n




d é n o u e m e n t : O u r stor y ’s resolu tion l i es i n the c i t y ’s i mp l e mentation
of th e C ol l a borati ve C a mpus Pl a n n i ng Tea m’s action p l a n. At the
conc l usion of ou r su mme r stor y, ou r tea m g ave a p resentation to
th e C a mpus D istr ict B oa rd a nd sta keholde rs. N ow, the boa rd, the
p l a n n i ng tea m, a nd commu n i t y me mbe rs must pu t the p roposa l i nto
moti on. T he dénou e ment w i l l be a long-ti me p e r iod of deve lopment,
a nd, i f the p l a n is tr u l y a susta i na bl e commu n i t y deve lopment
sc h e me, th is stag e of the stor y w i l l endu re w i th i n the C a mpus
D ist r ict fa r i nto the f u tu re, cha racte r ized by eve r streng then i ng
a nd bl oomi ng soc i a l i nte ractions, economic g row th, commu n i t y
deve l opment, a nd qua l i t y of l i fe ex p e r i ences.
n ex t   steps.    O ur   p rop ose d   Syste m    fo r    the   di str i c t   is
     exp re s se d in Communic ations, E xpe r ie ntia l, Enviro nme nt a l
     a nd Str u c tur a l D e sign. we pla n to str ate gic a lly roll out the se
     c once pts by inte r laying dif fe re nt a spe c ts of the de s ign at
     dif fe re nt time s.


     Building re lations hips i s at the he a r t of the Pla nning Proje c t.
     It i s imp o r t a nt to notice the strong tie s that have b e e n
     e st a bli s he d within the group. Stu de nt Consult a nts we re
     a ble to le a r n be st p r ac tice s   from p rofe s siona l de s igne r s
     a nd re se a rche r s, while the p rofe s siona l s ga ine d c o mmunit y
     insight a nd a re newe d se nse of inspir ation.


     It i s our re c omme ndation that the Ca mpu s D i str i c t ke e p
     thi s unique c olla b o r ation int ac t by fo r ming a de s ign stu dio
     ( p refe r a bly hou se d in the fo r me r Juve nile Ju sti c e Ce nte r)
     that wo r ks with a stu de nt advi so r y c ouncil to ke e p the s pir it
     of thi s expe r ime nt a live.




                                                               PLANNING NOTES    PHOTO: MARI HULICk
31
i m p l e m e n t a t i o n . T he cha r t be low c ove r s the highlights of our pla n ove r the nex t 3 m o nth s, 6 m o nth s, 1 ye a r, 5
     ye a r s a nd beyond. A full gr a phic i s ava ila ble on our we bsite, c olla b o r ative - c a mpu s.net



                            3 MO N T H S                                    6 MO N T H S                                     1 yEAR                                     5 y E A R S A ND BE yO ND
                            O u t r e a c h v i a p r i n t,                I n h o u s e a g e n c y s t a r te d           M e n to r s h i p a n d t r a i n i n g   CD Design Agency is

      Communications        “ s t r e e t m a r ke t i n g ”, s o c i a l   with CC Design Studio                            p r o g r a m s f o r n e w s l e t te r   s e l f- s u f f i c i e n t
                            media, build out of web                                                                          a n d b l o g s t a r te d

                            Planning permits investi-                       1s t A n n u a l D i s t r i c t Ta l e n t      I n te r n s h i p p r o g r a m w i t h   Campus District
                            g a te d , p a i n t i n g t h e “ l i n e ”,   C o n te s t, “ L i n e s ” p a i n te d ,       CIA and District of De-                    C u l t u r a l A r t s C e n te r
                            M e n to r P r o g r a m l a u n c h e d E n t r e p r e n e u r C o u n c i l                   sign, Ar t Line”                           b u i l t, t h e “ L i n e ” c o n -
      Experience                                                            formed,District Ar ts &                          c o m p e t i t i o n , 1s t A n n u a l   c e p t s p r e a d s to o t h e r
                                                                            Beautification Council                           M u r a l Wa l k , 1s t A n n u a l        a r e a s i n N E O, S c u l p t u r e
                                                                            Formed                                           Ar ts and Culture Festival Garden opens

                            Plans for Swagg street                          Swagg structures stared,                         S w a g g R e c o r d s b u i l t,         Collaboration with En-
                            car t and Swagg Records                         b u i l d i n g s c i te d f o r r e n o v a -   I n te r n s h i p p r o g r a m w i t h   vironments on creating
      Structures
                                                                            tion identified                                  CIA, Kent and CSU                          Wa l k A n c h o r s
                                                                                                                             s t a r te d

                            D e s i g n Wa l k w a y I d e n t i -          Plans for walk Anchors                           Inscribe walks                             T h e G r e e n M a r ke t, T h e
                            f i e r s , C r e a te U r b a n 4 - H          p r e s e n te d , p e r m i t s i n v e s -                                                C u l t u r a l C e n te r a n d T h e
      Environments          c l u b, S t r a te g i z e w i t h             t i g a te d                                                                                Tr a d e A n c h o r (r e n o v a t-
                            E xperience on Program                                                                                                                      ed JJC) opened.
                            Planning




32                                                                                                                                           ALDAM’S “LINE”       PHOTO:ADAM STALDER
T h e Co l l a b o r a t i ve Ca m p u s Pl a n n i n g Pr oj e c t Te a m




           D r. Va l e r i e B r o w n                Project Manager
           Stacey Cassidy                             Lead Project Coordinator
           R u s s e l l S te p h a n c h i c k       Lead Project Coordinator
           M a c ke n z i e K i n g                   Lead Operations Coordinator
           Mari Hulick                                Lead Communications Coordinator
           Mark Duluk                                 Lead Urban Designer
           Joseph Stanley                             Lead Urban Designer
           A n u r a g S a xe n a                     Lead Research Coordinator
           Adam Stalder                               Lead Research Coordinator
           Alex Krueger                               We b E d i t o r
           Marianne Eppig                             We b E d i t o r
           Shudina Brown                              College Project Coordinator
           Susan Notargiacomo                         College Project Coordinator
           M a r c u s B r a i t h w a i te           College Design Coordinator
           A l e x a n d r i a O v e r to n           College Design Coordinator
           Norman Duenas                              College Research Coordinator
           Brian Paige                                College Research Coordinator
           Charles Schick                             Principal Photographer


           Student Consultants
           Dasha Allen                                             TEAM PHOTOS By CHARLES SCHICk

           Destiny Curlee-Cooper
           C h a n te l C h a r l i s l e
           Renee Evans
           Jasmean Ladd
           John Malanij
           Ty r o n e M c E l r a t h
           Brian Pinson
           Willie Thomas
           L o r i Wa l te r s
i          Quentarious Willis
we w i s h to t h a n k t h e m e m b e r s o f t h e Ca m p u s d i s t r i c t b o a r d fo r t h e o p p o r t u n i t y to wo r k w i t h t h e
     c o m m u n i t y o n t h i s e n d e avo u r.




                                                Judith Ann Karam                   CD Board
                                                L e o A u ke r m a n               CD Board
                                                Ronald Berkman                     CD Board
                                                John Boyle III                     CD Board
                                                Ronald Dees                        CD Board
                                                David Kaufman                      CD Board
                                                Michael Kelley                     CD Board
                                                Susanna Krey                       CD Board
                                                Tr a c e y L i n d                 CD Board
                                                Scot t Pollock                     CD Board
                                                Jay Ross                           CD Board
                                                D r. M i c h a e l S c h o o p     CD Board
                                                Jef frey Spada                      CD Board
                                                D r. J e r r y S u e T h o r n to n C D B o a r d
                                                J e r o m e Va l c o                CD Board




ii
we t h a n k t h e m e m b e r s o f t h e Ca m p u s d i s t r i c t ad v i s o r y b o a r d fo r t h e o p p o r t u n i t y to b r i n g p r o f e s s i o n a l s
          a n d c o m m u n i t y m e m b e r s tog e t h e r i n t h i s exc i t i n g e n d e avo u r.




      Andrew Bajda                                  Tr i - C                                    D r. M a r k L e w i n e                       Tr i - C
      D a v i d B e r n a to w i c z                Tr i - C                                    N a n c y M e y e r- E m e r i c k             CSU
      D r. D o r o t h y B l a c k m o n            Tr i - C                                    Barbara Mikuszewksi                            Tr i - C
      D r. P e g g y B r a d f o r d                Tr i - C                                    Te r r e l l P i m                             CWRU
      Anna Bridavsk y                               Tr i - C                                    Scot t Pollock                                 CD Board
      D r. Va l e r i e B r o w n                   Tr i - C                                    Sondra Powers                                  CMSD
      Nancy Connor                                  Tr i - C                                    Linda Robson                                   CWRU
      Ve r o n i c a C z e k a j                    Tr i - C                                    Roger Saillant                                 CWRU
      Dhirendra Damji                               Tr i - C                                    D r. D o r o t h y S a l e m                   Tr i - C
      Kendra Daniel                                 CSU                                         M o l l y S c h n o ke                         CSU
      Jennifer Davis                                Tr i - C                                    D r. M i c h a e l S c h o o p                 CD Board
      Brian Driscoll                                Urban Community                             Te r r y S c h w a r z                         KS U
                                                         School                                 Philena Seldon                                 C l e v e l a n d Wa t e r
      Robbi Ewell                                   Tr i - C                                    D r. S o n j a S i l e r                       Tr i - C
      Tr e n t G a g e s                            Tr i - C                                    Ray Spot tsville                               CMSD
      Paul Glat t                                   Tr i - C                                    Patrick Stansberr y                            Tr i - C
      L e n a G r a f to n                          St. Vincent Charity                         T i m Tr a m b l e                             Bur ton Bell Carr Board
                                                         Medical Center                         B r e n d a Wa s h i n g to n                  CMSD
      Mallory Haas                                  Tr i - C
      James Heidenreich                             Tr i - C
      K a t h y H e x te r                          CSU
      D r. C l a r e n c e J o h n s o n            Tr i - C
      Judith Kaplan                                 Tr i - C
      D r. J o c e l y n L a d n e r- M a t h i s   Tr i - C




iii
we w i s h to ac k n ow l e d g e t h e s u p p o r t o f t h e fo l l ow i n g i n d i v i d u a l s a n d b u s i n e s s e s t h a t h e l p e d m a ke
         o u r p r oj e c t a s u c c e s s .




     Community hosts and studio Contributors


     T i m Tr a m b l e                         Bur ten Bell Carr
     Te r r y P i m                             Professor We ather he ad School of Management Case Western Reser ve Univer sit y
     Roger Saillant                             D i r e c t o r F o w l e r C e n t e r f o r S u s t a i n a b i l i t y We a t h e r h e a d S c h o o l o f M a n a g e m e n t
                                                     C a s e We s t e r n R e s e r v e U n i v e r s i t y
     G r a h a m Ve h s e y                     F o u n d e r/ D i r e c t o r, T h e C l e v e l a n d C o a l i t i o n
     Matt Beck with                             The Cleveland Institute of Ar t
     Jef fer y Pat terson                       Cleveland Metropolitan Housing Authority
     Michael Ciccarello                         CSU Athletic Facilities
     B e t s y Vo i n o v i c h                 The Collinwood Obser ver
     Kim Robledo-Diga                           Manager of Professional Development, Cooper Hewitt National Design Museum
     Jay Ross                                   Cuyahoga County Central Ser vices Depar tment
     Marc Canter                                F o u n d e r/ D i r e c t o r, F u t u r i s t i c Yo u t h I n i t i a t i v e ( F Y I ) a n d B r o a d b a n d M e c h a n i c s
     Dar Caldwell                               P a r t n e r, G o l d s t e i n C a l d w e l l a n d A s s o c i a t e s
     Joy Roller                                 E x e c u t i v e D i r e c t o r, G o r d o n A r t s S q u a r e D i s t r i c t
     Barbara Oney                               F o u n d e r/ D i r e c t o r, G o t C i t y G a m e
     Katie Moss                                 Graduate Intern, Got City Game
     Josh Arnold                                Sales Associate, JakPrints
     Paul Miller                                Juvenile Cour t
     Frank K idd                                K i d d ’s N u r s e r y
     J i m O’ B r y a n                         T h e L a k e w o o d O b s e r v e r, I n c .
     Jarlath Caldwell                           L a n d s c a p e D e s i g n e r, P e r s p e c t i v e D e s i g n S t u d i o s
     Harrison Gilbert                           Pr yd Clothing
     Jessica Langley                            Ar tist, Quar ter Ar ts District
     Sam Cahill                                 D e s i g n e r, Q u a r t e r A r t s D i s t r i c t




                                                                                                                                                            continued >
iv
we w i s h to ac k n ow l e d g e t h e s u p p o r t o f t h e fo l l ow i n g i n d i v i d u a l s a n d b u s i n e s s e s t h a t h e l p e d m a ke
        o u r p r oj e c t a s u c c e s s .




    Communit y hosts and studio Contributor s (continued from iv)


    Danielle DeBoe                                  O w n e r, R o o m S e r v i c e a n d F o u n d e r o f M a d e I n T h e 216
    Jack Storey                                     F o u n d e r/ D i r e c t o r, S a v i n g C i t i e s
    Betsy Gates                                     E n t r e p r e n e u r, S i m p l y B e t s y C o m p a n y
    Renaldo Gates                                   E n t r e p r e n e u r, S i m p l y B e t s y C o m p a n y
    Chris Clark                                     F o u n d e r/ D i r e c t o r S u n f l o w e r S o l u t i o n s
    Thomas Fox                                      Sunflower Solutions
    Steven K. Loger                                 D i r e c t o r o f C o m m u n i t y P r o g r a m s , Tr i n i t y C o m m o n s
    Tim Krueger                                     E x e c u t i v e D i r e c t o r, U r b a n D e f e n s e P r o j e c t
                                                    (now with Policy M at te r s O hio)
    L e o A u k e r m a n , J r.                    Visiting Nurses Association
    Car lton Jackson                                F o u n d e r/ D i r e c t o r, W e D i g t h e C i t y
    Liz Maugins                                     F o u n d e r/ M a n a g i n g D i r e c t o r, Z y g o t e P r e s s


    S p e c i a l T h a n k s To T h e D e v e l o p e r s O f T h e C i t y Wo r k s C u r r i c u l u m P r o g r a m




v
we w i s h to ac k n ow l e d g e t h e s u p p o r t f r o m t h e fo l l ow i n g i n d i v i d u a l s a t Tr i C m e t r o a n d p a r t n e r
         i n s t i t u t i o n s fo r t h e i r d a i l y a i d a n d s u p p o r t i n r e a l i z i n g t h i s p r oj e c t .




     Tr i - C m e d i a                                                                  T v Productions
     Wa l te r A s ke w                                                                  M i ke D o n a to
     M i c h a e l Tr e n t                                                              C h r i s t i n e H i c ke y
     P e te r H a r m o n                                                                Michael Kell
     Charles Schick                                                                      To d d S a l v i


     Campus safety department                                                            Public relations
                                                                                         Janet Cannata
     Tr i - C C o p y/ r e p r o g r a p h i c s C e n t e r
     Wa r r e n H a u s e r                                                              learning resource Center
     Ann Hobbs                                                                           Robbi Ewell
     Tr a c y L o v e                                                                    Kelly Reid
     S a l v a to r e G e r a m o n o
     Beverly Holliman                                                                    u n i f i e d Te c h n o l o g y C e n t e r
                                                                                         We n d y C ox
     student activities
     Erika Bell                                                                          Cleveland state universit y
     Michael Bistak                                                                      Campus Dining/ Viking Hall
     Karen Miller Student Af fairs
     Barbara Bell                                                                        st. vincent Charity medical Center
                                                                                         L e n a G r a f to n
     Campus Presidents of fice                                                           P a t r i c i a Te r s te n y a k
     Shannon Brown                                                                       Clergy staf f
     Jennifer Davis                                                                      Rosar y Hall staf f
     Joan Greene
     Va l e r i e H a w k i n s                                                          st. vincent Charity medical Center
     Eula Wilson                                                                         and marion sterling Par tnership
     M i k e D o n a to                                                                  C a t h e r i n e Ko p i n s k y
vi
wALk THE wALk


Intro du c to r y N a r r ative s: A l ex k re u g e r                                    THE COLLABORATIvE CAMPUS PLANNING PROJECT
Edi to r: A l ex k re u g e r
C o ntr ib u tin g wr i te r s: M a r k D uluk , Ma r i Huli ck, S t ac ey Ca s s i dy,
    Ad a m S t a l d e r, a n d A nu r a g S a xe na

A r t D ire c tion a nd D e sign: Ma r i Hulick
Pro du c tion: Su s a n Not a rgiac omo
A ll Photogr a phs © Colla b o r ative Ca mpu s Pla nning Proje c t
    a ll r ights re se r ve d

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The Collaborative Campus Viewbook

  • 1. The Collaborative Campus Planning Project
  • 2. Fo r wa r d . In June of 2010, a n inte rdi s ciplina r y te a m of de s igne r s a nd re se a rche r s wo r ke d with re s i de nts of the newly fo r me d Ca mpu s D i str i c t in Cleve la nd, O hio to c re ate a pla n fo r the a re a . T he te a m wo r ke d to g ethe r eve r y day fo r seve n we e ks, cha rg e d with the t a sk of deve loping a pla n that woul d revit a lize the di str i c t. T he c e ntr a l i de a b e hind the ma ke - up of the te a m wa s ve r y s imple a nd highly unu sua l: the re s i de nts a nd exi sting bu s ine s se s woul d fo r m the ba s i s of the e c o no mi c reviva l of the a re a . T hi s i s the sto r y of the te a m a nd the s olutio n they c re ate d fo r thi s cultu r a lly r i ch a nd dive r se c o mmunit y.
  • 3. EUCLID AvENUE PHOTO: MARCUS BRAITHwAITE THE CAMPUS DISTRICT PLANNING PROJECT COvER PHOTO: MARI HULICk
  • 4. MEMBERS Of THE COMMUNITy MEET THE TEAM , SUPERIOR AND EAST 17TH STREET i n T ro d u C T i o n PHOTO: MARCUS BRAITHwAITE 2 T h e Ca m Pu s d i s T r i C T 3 T h e Pl a n n i n g Pro j e C T ’ s i n C e P T i o n 4 T h e Pl a n n i n g Pro j e C T ’ s C h a rg e E x p os i ti o n: T h e C o l l a b o rat i ve C a mpus Pl a n n i ng Pro j e ct ’s bac kg rou nd 5 Pro C e s s sto r y was a l re ad y i n p l ace w h e n a l l me mb e rs a r r i ve d on th e su mme r p ro j e ct ’s f i rst d ay. T h e ex p osi t i on rea l l y to o k fo r m du r i ng th e 6 The Team “Susta i n a b l e C l eve l a nd 2019” Su m mi t i n Aug ust of 20 09, w h e n th e 7 mission se e ds—a nd M ayo r Fra n k J ac kso n’s bu dg et a l l oc at i on—we re p l a nte d to deve l op t h e C a mpus D ist r ict as a susta i n a b l e n e ig hb o r h o o d. T h e f l e dg l i ng v isi o n assu me d p a l p a b l e fo r m du r i ng th e fo l l o w i ng 9 months, w h i l e C u ya h og a C o m mu n i t y C o l l eg e’s M et ro C a mpus Presi de nt, D r. M ic h a e l Sc h o op, asse mb l e d a h i re d tea m of desig n e rs, co m mu n i t y deve l op e rs, a nd co l l eg e a nd h ig h sc h o o l stu de nt resi de nts to actu a l ize t h e Su m m i t ’s c i t y asp i rat i o ns.
  • 5. The Ca m p u s district. T he a re a fo r me r ly k nown a s T he St. v ince nt ’s Q uadr a ngle D i str ic t ( Ea st 22nd to Ea st 3 0 th a nd south to woodla nd Ave, spa nning no r th to L ake Er ie) wa s re na me d to T he Ca mpu s D i str ic t in 20 0 9. D ur ing the “Su st a ina ble Cleve la nd 2019” Summit in Au gu st of 20 0 9, the c once pt of cre ating a majo r ur ba n de sign syste m e me rge d whe n the se e ds—a nd air Mayo r fr a nk Jackson’s bu dget a llo c ation— Cl S t. we re pla nte d to deve lop the Ca mpu s D i str ic t a s a su st a ina ble ne ighb o r hood. Pa r t of the f le dgling vi sion a s sume d pa lpa ble fo r m dur ing the following 9 months, whe n the Euclid Boa rd of the Ca mpu s D i str ic t a s se mble d a te a m of de signe r s, c ommunit y deve lope r s,a nd East 22 c olle ge a nd high s chool stu de nt re side nts to ac tua lize Su st a ina ble Cleve la nd’s a spir ations. nd Com muni ty Co lleg e Ave . 2 DISTRICT MAP By JOSEPH STANLEy
  • 6. T h e Pl a n n i n g Pr oj e c t ’s i n c e p t i o n . In Au gu st L a b Ea r ly Colle g e High S cho ol to Tr i - C’s of 20 0 9, Cleve la nd’s Mayo r fr a nk Jackson Metrop olit a n Ca mpu s a nd the willingne s s of a nd hi s admini str ation c onve ne d a summit the s a me o rg a niz atio n s to c olla b o r ate p re se nt e ntitle d “Su st a ina ble Cleve la nd 2019.” T he i de a l opp o r tunitie s to deve lop e du c atio na l summit highlighte d the cit y’s c ommitme nt to initiative s that supp o r t su st a ina bilit y in the su st a ina bilit y a s a key e c onomic deve lopme nt lo c a l c o mmunit y. str ate gy. Mo re ove r, the summit se r ve d a s a n opp o r tunit y fo r the pe ople a round the re gion with expe r ti se in su st a ina ble p r ac tice s to c olla b o r ate on s c a la ble p roje c ts to achieve la rge r impac t. O ne c olla b o r ating group c onsi sting of a rchite c ts, ac tivi sts, a nd e du c ato r s, from Cleve la nd St ate, Ca se we ste r n Re se r ve, a nd Tr i - C, a s we ll a s the he ad of Cleve la nd’s lib r a r y syste m, adva nce d the ide a of link ing the pur suit of “ wo r ld cla s s su st a ina bilit y e du c ation” to the c ontex t of a su st a ina ble ne ighb o r hood. DISTRICT CHURCH PHOTO:: MARk DULUk T he group, which eve ntua lly na me d itse lf the “Colla b o r ative Ca mpu s,” ack nowle dge d that the infr a str u c ture fo r the su st a ina ble ne ighb o r hood they e nvi sione d a lre ady exi sts in the c ommunit y sur rounding Tr i - C’s downtown c a mpu s. T he p roximit y of the Ste r ling Lib r a r y, Ma r ion Ste r ling Ele me nt a r y School, Ja ne Adda m s High School, a nd D e sign 3 HOMES IN THE CAMPUS DISTRICT PHOTO:: MARk DULUk
  • 7. T h e Pr oj e c t ’s C h a r g e. T he de signe r s on the Ju st a s the Ca mpu s D i str i c t i s a uni que te a m we re give n the t a sk of ac c ompli s hing c olle c tio n of p e ople s and in stitutio n s t wo obje c tive s at the s a me time: fir st, they that p o se s b oth cha lle ng e s a nd p o s itive we re cha rge d with cre ating a p rofe s siona l opp o r tunitie s in a n intr in s i c dia le c ti c that c a n de sign pla n; a nd se c ond, they we re cha rge d b e e mb r ac e d a nd utilize d to p o s itive ef fe c t, with te aching the me mbe r s of the c ommunit y ou r te a m c o mp o s itio n a nd c olla b o r ative how to de sign. Conne c ting the se t wo c omplex p ro c e s s a re i dio sy nc r ati c, whi ch i s what ma ke s t a sks le d to the evolution of our de sign the Colla b o r ative Ca mpu s Pla nning Proje c t solution. O nce fo r me d, the Te a m wa s give n re ma r ka ble a nd innovative within Cleve la nd the ope n - e nde d dire c tion: you a re pa r t a nd a m o ng b roade r u r ba n deve lop me nt of a c olla b o r ative te a m that mu st de sign m ove me nts. something within the a re a from E. 22nd to E.3 0 th stre et, in seve n we e ks (a nd te ach high s chool, c olle ge a nd non -tr aditiona l stu de nts a b out thi s p ro ce s s). On Day 1 of the p roje c t, af te r only a single, b r ief pla nning me eting with the le ad c oo rdinato r s, a ll p roje c t me mbe r s we re buz zing with excite me nt, but a nyone who wa s be ginning to a bso r b the magnitu de a nd c omplexit y of su ch a c ommunit y deve lopme nt p roje c t wa s simult a ne ou sly ove r whe lme d. Some me mbe r s a r r ive d quietly a pp re he nsive while othe r s we re urge ntly b oi ste rou s, but the group una nimou sly k new that our only sure c our se wa s to dive into ac tivit y, e mb r ace our te a m’s dive r sit y a nd the c olla b o r ative de sign p ro ce s s we would adopt, a nd tr u st that a gre at outc ome would e me rge. 4 THE DESIGN TEAM’S STUDIO PHOTO: MARk DULUk
  • 8. T h e d e s i g n Pr oc e s s . O ur unique de sign g o o d s. what we a re ac tua lly str iving to c re ate p ro ce s s c onsi sts of t wo f luid st age s; a four- i s a syste m that fo ste r s e c o no mi c ac tivit y, we e k long ge r mination pe r iod of re se a rch a nd a nd, m o re imp o r t a ntly, s o cia l excha ng e s a nd di s c ove r y, which bur st into the de sign pha se inte r ac tio na l p ro g r a m s that p ro m ote qua lit y of cre ating a n imple me nt a ble solution. of life exp e r ie nc e s. D ur ing the di s c ove r y pha se, the Te a m T he in s pir atio n b e hind ou r s olutio n wa s a live c ondu c te d fo r ma l re se a rch via inte r views a nd a ll a lo ng, but we had to di s c ove r the optima l e ngage d in inte r ac tive group b r a insto r ming— me dium to out wa rdly p re se nt it in a way that a lmost da ily se s sions, c omple me nte d by i s c o mmuni c a ble to the la rg e r c o mmunit y. f ie ld tr ips a nd c olo re d by fre que nt ma p - mak ing. D ur ing our multiple f ie ld tr ip days, Our u r ba n de s ign s p e cia li sts s c r utinize d we s cr utinize d our own di str ic t a nd made la rg e, 3 - D Ca mpu s D i str i c t ma p s that the obse r vations a b out othe r, “su c ce s sful” Str u c tu re s a nd Enviro nme nts Te a m s built. Cleve la nd ne ighb o r hoods, su ch a s Tre mont T hey s o o n une a r the d va r iou s route s that a nd Lit tle It a ly, a lways ma int a ining a fo cu s on c a n b e deve lop e d to e ng e nde r pathways a nd be st p r ac tice s. a re a s of inc re a se d ac tivit y a nd inte r ac tio n. In thi s ma nne r, ou r s olutio n e nc o mpa s se s we tr a nsitione d into our solutions pha se b oth p hys i c a l deve lop me nts a nd c o mmunit y dur ing we e k 4 of our pla nning, a nd hit the e nr i chme nt. It i s not limite d to c o n str u c ting a p rop os a l p rodu c tion full fo rce in we e k 5. s ingle buil ding, but it involve s the e st a bli s hing O ur f ir st dire c t fo cu s on solutions o c cur re d of a n infr a str u c tu re to supp o r t qua lit y of life whe n we de dic ate d our full wo r k mo r ning to exp e r ie nc e s. individua l p re se nt ations of eve r y me mbe r’s ide a l solution fo r the Ca mpu s D i str ic t. By we e k 4’s close, we a nnounce d our solution to be A Ma r ketplace. T hat only la ste d t wo days befo re we de cla re d, “Ma r ketplace i s OUT!” a s it be c a me a ppa re nt that the te r m “ma r ketplace” too na r rowly implie s a str u c ture whe re pe ople buy a nd se ll mate r ia l 5
  • 9. T h e Te a m . D ur ing the f ir st month of our a nd cultu r a l c e le b r atio n eve nts a nd p roje c t, the t wo side s of the Te a m’s cha rge devi s in g m o de s of inve ntive ne ighb o r ho o d be c a me thre ade d togethe r with the de signe r s outre ach (stre et “ t at to o s” a nd s i dewa lk a r t). le ading the way: by tr u sting the p ro ce s s of what initia lly a pp e a re d a s a str u c tu re of high - leve l de sign solutions, we su c ce s sfully p rofe s s io na l s nu r tu r ing a nd te aching stu de nts e ngage d in an e du c ationa l expe r ie nce ha s tr a n sfo r me d to a tr uly c olla b o r ative a b out the ur ba n deve lopme nt p ro ce s s while p ro c e s s with a ll te a m me mb e r s wo r k ing s i de - p rodu cing a c omp re he nsive de sign solution by- s i de. T he uni que c o mp o s itio n of Pla nning fo r our clie nt—the Ca mpu s D i str ic t Boa rd. A s Proje c t te a m, a nd the e nr i ching su c c e s se s we burge one d into a c ohe sive, wo r k ing te a m, it ha s achieve d, p re ci se ly illu str ate s the it be c a me unque stiona bly evide nt that the b roade r cha r ac te r we e nde avo r to cultivate in expe r ime nt wa s wo r k ing. the Ca mpu s D i str i c t. Some stu de nts reve a le d the ir a bilit y to c onvey key bits of info r mation a s they wa r me d up to the te a m a nd the p roje c t. T he Ca mpu s D i str ic t stu de nts’ a nd re side nts’ inva lua ble involve me nt i s not only a n a s set to the p roje c t ’s initia l re se a rch a b out the di str ic t ’s c ommunit y, but it i s e s se ntia l in the imple me nt ation of a ny c ommunit y deve lopme nt ac tion that will re sult from the pla n. wo r k ing with a ll of the dive r se st ake holde r s to p romote qua lit y of life expe r ie nce s mu st c ontinue to be a n inte gr a l pa r t of the ac tion pla n. T he stu de nts a nd re side nts have e me rge d a s le ade r s in de signing ma ny imp o r t a nt solution initiative s, su ch a s a Communit y Newslet te r a nd SwAG p rodu c tion (se e p g s 26 a nd 29 fo r exa mple s). T he Te a m i s cre ating a nd pla nning c ommunit y 6 TEAM MEMBERS PHOTOS: MARk DULUk
  • 10. T h e m i s s i o n o f t h e Co l l a b o r a t i ve Ca m p u s Pr oj e c t Pl a n n i n g Te a m e m p owe r i n g the s t a ke h o l d e r s of the Ca m p u s d i s t r i c t to c o l l a b o r a t i ve l y d e s i g n a n d s u s t a i n q u a l i t y o f l i fe ex p e r i e n c e s . PHOTOS, CLOCkwISE fROM TOP, CHARLES SCHICk, NORMAN DUENAS, MARk DULUk, NORMAN DUENAS 7
  • 11. The unique feature of this team is that the designers are THE STUDIO PHOTO: A DUENAS working side by side with community residents. As the design for the area unfolds, those who have lived here for 8 generations are creating the definition of the community.
  • 12. MENTORING PHOTO: CHARLES SCHICk d e v e lo Pi n g T h e d e s i g n 10 r e s e a rC h 12 b r a i n s To r m i n g 13 T h e s PaC e s b e T w e e n R is i ng Acti o n: T h e Pl a n n i ng Pro j e ct ’s up wa rd mot i on b eg a n i mme d i ate l y 16 wa l k T h e wa l k up o n co nve n i ng fo r a 7-we e k e nte r p r ise on J u n e 14th, 2010. D u r i ng t h is mo nt h-l o ng p e r i o d, t h e te a m g at h e re d i nfo r mat i on th roug h a robust p rocess o r i nte r v i e ws, f i e l d t r i ps, g roup d iscussi ons, ma pp i ng, a nd i de nt i t y d iscove r y, b ot h of i nd i v i du a l p e rson a l i t i es a nd s k i l l sets a nd of t h e C a mpus D ist r ict co m mu n i t y. S tu de nts f requ e ntl y u t i l ize d i nd i vi du a l s ketc hb o o ks a nd p ro duce d v isu a l rep rese ntat i ons of th e mse l ves a nd C l eve l a nd n e ig hb o r h o o ds. T h ey l e a r n e d a nd p ract ice d desig n s k i l ls, a nd t h e n o n- C a mpus D ist r ict me mb e rs l ea r n e d a b ou t th e d ist r ict ’s e nv i ro n me nt a nd p e rso n a l i t y. T h e tea m assesse d th e n e e ds, wa nts, a nd ex ist i ng assets of t h e su r rou nd i ng co m mu n i t y. T h is sta g e was e n r ic h i ng a nd fasc i n at i ng, a nd i t cou l d ex te nd e nd l ess l y; h o weve r, th e te a m n e e de d to t ra nsi t i o n to co mp l et i ng i ts co m mi t me nt—dete r mi n i ng a def i n i t i ve so l u t i o n p l a n fo r t h e d ist r ict.
  • 13. re s e a r c h . A key e le me nt fo r a ny pla nning p roje c t i s fac tua l re se a rch. D eve lope r s ne e d solid de mogr a phic a nd e c onomic dat a to dete r mine de sign solutions. O ur re se a rch fo cu se d on de mogr a phic s, so cia l ne e ds, institutiona l pla ns, a nd bu sine s s /e mploye e ne e ds. T he re side ntia l a re a s in the di str ic t inclu de Ce da r Est ate s, A sia Town a nd the “Q ua r te r ”. O ur ma ps of the ge ogr a phic a nd de mogr a phic info r mation a b out the se c ommunitie s cle a r ly di splay the p romine nce of re side ntia l a re a s. T he f ina l pla n mu st c onne c t re side nts with the di str ic t ’s non - re side nts—pe ople who wo r k in a nd tr ave r se throu gh the a re a . we c omplete d a de mogr a phic “p o r tr a it ” of the di str ic t, c onside r ing r ace, ave r age hou se hold size, me dia n hou se hold MAP By JOE STANLEy inc ome a nd ma le to fe ma le r atio*. 10 * A l l n u m b e r s c o l l e c te d f r o m 20 0 0 U S C e n s u s D a t a wALkING TOUR PHOTO: CHARLES SCHICk
  • 14. we c ondu c te d so cia l re se a rch throu gh re side nt T hi s is ju st a s na p s hot of key re se a rch inte r views le d by our stu de nt te a m me mbe r s. le ading the deve lop me nt of ef fe c tive de s ign T hey inte r viewe d mo re tha n 50 fr ie nds, p o s s ibilitie s. It ha s cle a r ly reve a le d the ne ighb o r s, a nd fa milie s in the di str ic t. T he se gaps b et we e n re s i de nts, in stitutio n s, a nd pe r sona l inte r views p rovide inva lua ble insight bu s ine s se s in the Ca mpu s D i str i c t. fina lly, it into pe ople’s fe e ling s a b out the di str ic t ’s ha s e nlighte ne d ou r t a sk to deve lop a pla n that b ounda r ie s, tr a nsp o r t ation, s afet y, ac tivitie s, will f ill the g a p s within a nd c o nne c t the s pac e s s hopping, c ommunit y eve nts, etc. b et we e n. T he re se a rch te a m a l so inve stigate d bu sine s se s a nd institutions, e spe cia lly CSU, Tr i - C Metro, St. v ince nt a nd CMH A a nd the ir ma ste r pla ns. we ma ppe d a ll the bu sine s se s in the di str ic t, r a nging from c onve nie nce sto re s to s ma ll indu str ie s. T he di str ic t hou se s ove r 240 bu sine s se s, which fo r m a key ba se fo r e c onomic deve lopme nt in the a re a . T he te a m a l so admini ste re d a n e mploye e a nd bu sine s s owne r sur vey ( in p r int a nd online). T hi s sur vey c ove r s que stions a b out re side ncy, spe nding ha bits, hou sing ne e ds, a nd he a lth a nd s afet y c once r ns. 24 re sp onse s have be e n gathe re d so fa r. 11
  • 15. “ d e s i g n i s c o n c e i ve d i n l e i s u r e a n d p r o d u c e d w i t h s p e e d .” — W i l l i am Bevi ngton b r a i n s to r m i n g In o rde r to make gre at de sign, o r fro m re se a rch to c re atio n, i s the Mo o d the p ro ce s s of di s c ove r y, re se a rch, a nd initia l Boa rd. ide ation s hould be give n time, a llowing our cre ative minds the time a nd space to c onside r T he Mo o d Boa rd t a ke s a ll the lef t- b r a in a ll options. In thi s initia l p ro ce s s, we c olle c t, re se a rch, a nd c o nne c ts it to the r ight- b r a in think, a nd st a r t to set the mood fo r the ide a mu s ing s that have g o ne o n du r ing thi s initia l we a re cre ating. T he ma r k of a good de signe r p ro c e s s. T he m o o d, or fe e ling s tou che d, i s they ste p back from mak ing thing s too soon a re a m o ng the m o st p owe r ful of to ol s in the (so they re a lly unde r st a nd the clie nt, au die nce de s igne r’s a r se na l. By c re ating a p o r t a ble a nd p roble m s to be addre s se d ), a nd stretch out exp re s s io n of the f ina l m o o d of the pie c e, the the time it t ake s to le a r n a nd unde r st a nd the de s igne r i s a ble to st ay in tou ch with the ir i s sue s the ir de sign will addre s s. A tou chstone c o re i de a s throu ghout the r a pi d p ro c e s s of mome nt in the tr a nsition from le i sure to ha ste, p ro du c tio n. 12
  • 16. DASHA AND THE ORPHAN fROG PHOTO: MARk DULUk n av i g a t i n g T h e s p ac e s b e t we e n: exciting a spe c t of the p roje c t woul d that, ove r time, c a n tr a n sfo r m the wo r k ing with su ch a dive r se be to b r ing a ll of the se inte re sts str a ng e into the fa milia r. Rathe r group, on a pla n fo r su ch a dive r se togethe r. No single str u c tu re, no tha n pla n out yet a nothe r m o no - c ommunit y (one that inclu de s one pla n c ould me et the ne e d s of cultu re of u r ba n re newa l (whi ch institutions of highe r le a r ning, thi s multifacete d c ommunit y. we of te n di s plac e s lo ng -te r m re s i de nt public hou sing, s ma ll bu sine s se s, a re a lize d we ne e de d a syste m that hou s ing), we put fo r wa rd the i de a majo r hospit a l, a nd a n a r ts di str ic t), would c onne c t a ll of the se “ wa r r in g of e mploying the stre ng th of the it be c a me cle a r that the most he a r ts” into a “str a nge a llia nc e” exi sting dive r se “p oly ” cultu re of 13
  • 17. re side nts, bu sine s se s a nd institutions. we that grows orga nica lly within the communit y imme diate ly unde r stood that we we re cre ating while simulta ne ou sly pre se nting a str uc ture for conne c tions throughout this fa scinating a re a . profe s siona l de sign work. O ur ide ntit y doe s not me re ly lie in one building or one stre et, but T he distric t ha s a logo, but the Ide ntit y is so it include s multiple building s, wa lks, stre ets, much more tha n a symb ol; Ide ntit y consists gr aphic s, a nd eve nts. we a re ce le br ating the of the fe e ling s a s so ciate d with the de sign a nd fac t that the mu sic of the Ca mpu s D istric t ca n guide s eve r y de cision the de signe r s make. be st be he a rd in T he Space s Bet we e n. T he Ca mpu s D istric t ’s e me rging Ide ntit y include s t wo funda me nta l e le me nts: the re is a The note s—th e so unds pl aye d by th e disconne c t bet we e n the multiple stake holde r s; m us ic i a ns—a r e not th e m us ic, b ut m e r e ly a nd it is p os sible to cre ate conne c tions a mong th e fr a m ewor k for th e m us ic. As M ile s D avi s a ll of the se stake holde r s. By ack nowle dging s a id, “ the mus ic exists in the s pac es b et we en the distric t ’s situation a s one cha r ac te rize d the notes.”: John Atk inson by cha lle nge s that e nge nde r opp or tunitie s for improve me nt, we ca n build la sting re lationships bet we e n me mbe r s of the va riou s groups. Our design’s Identit y lies in the Spaces Between— the pe ople, stake holde r s, bu sine s se s, a nd institutions of the distric t. T his conce pt le d to the cre ation of our thre e wa lks a nd e nte r prise zone s. Eve r y a spe c t of our solution’s de sign follows a color sche me chose n, at its roots, by Ma rion Ste rling Public School stude nt. O ur work is image - drive n; we have photogr aphe d “ T he Space s Bet we e n” a nd ce le br ate those visua ls in our de signs. O ur pre se ntation we’r e s t r a n g e a l l i e s mate ria ls —the we bsite a nd printe d me dia—a re w i t h wa r r i n g h e a r t s consiste nt with the “Space s Bet we e n” the me, a s they a re comp ose d with a grid that le ave s -Dave Matthews, The Space Bet ween white space s bet we e n image s a nd tex t. T his complex ide ntit y syste m e mbr ace s the be aut y 14
  • 18. The design process is centered in research. Good design is a collaboration of designers, clients and users. Great design transforms all involved.
  • 19. wa lk i n g t h e wa lk . T hrou ghout our di s c ove r y pha se, we obse r ve d that ma ny ga ps dominate the Ca mpu s D i str ic t e nvironme nt a nd re p re se nt the cultur a l divide s in the a re a . A n ef fe c tive pla n would c onne c t the space s bet we e n institutions, e c onomic hubs, a nd a re a s of re side ntia l ac tivit y. T he te a m be ga n b r a insto r ming p rop os a l s that would deve lop: PHOTO: JOHN MALANIJ o new pe de str ia n wa lk ways o gre e n space s o fe stiva l s a nd eve nts o be autif ic ation a nd ur ba n c ommunit y ga rde ning O u r p rop o s a l’s uni que e s se nc e / natu re / cha r ac te r o e c onomic opp o r tunitie s e cho e s the uni qu e ing re die nt of ou r te a m: In thi s o lo c a l a nd fre s h p rodu ce options u r ba n initiative, the re s i de nts will not b e fo rg ot te n; o e du c ationa l, a r ts thi s time, the re s i de nts will b e the c e nte r pie c e of a n o o c cupationa l p rogr a m s e c o no mi c reviva l. o va r iou s c ommunit y se r vice s o whateve r othe r initiative s one c ould dre a m 16 GENTRIfICATION, DOwNTOwN AND CEDAR ESTATES PHOTOS: MARk DULUk RENEE EvANS PHOTO: MARI HULICk
  • 20. Fr a n k k i d d g i v i n g a to u r o f h i s urban farm on east 30th street 17 PhoTo: Charles sChiCk
  • 21. PHOTO: BRIAN PETERSON a sys T e m Fo r r e b u i l d i n g a C o m m u n i T y 19 d e s i g n i n g T h e s PaC e s b e T w e e n C l i ma x: All the rese a rc h, b ra i nsto r mi ng, a nd p rob l e m-so l vi ng cu l m i n ate d i n a 3-d ay p e r i o d of buz z i ng d iscussi on a nd act i on, w h e n 19 d e s i g n s o lu T i o n t h e so l u t i o n co mp re h e nsi b l y mate r i a l ize d. At th e mo me nt of t ra nsi t i on 20 T h e g a r d e n wa l k f ro m rese a rc h a nd d iscove r y to so l u t i ons, we k n e w th at a si ng l e st r uctu re was n ot t h e a pp rop r i ate a nswe r fo r th e C a mpus D ist r ict a nd 21 T h e T r a d e wa l k d i d n ot c a ptu re t h e sp a n of qu a l i t y of l i fe e n r ic h me nt we e ndeavo re d to st i mu l ate w i t h ou r p l a n. 22 T h e C u lT u r e wa l k A f te r sp e nd i ng a d ay sc r u t i n iz i ng l a rg e C a mpus D ist r ict M a ps to sc a l e, t h e so l u t i o n t ra nsp i re d. I n muc h of ou r resea rc h ph ase, we obse r ve d t h at ma ny g a ps do m i n ate t h e C a mpus D ist r ict e nvi ron me nt, a nd a n ef fe ct i ve so l u t i o n p l a n wou l d co n n e ct th e spaces b et we e n i nst i tu t i ons, e co n o m ic hu bs, a nd a re as of resi de nt i a l act i vi t y. T h is n e ig hb o r h o o d p rop osa l wou l d co mp r ise p l a ns fo r n e w p e dest r i a n wa l k ways, g re e n sp aces, fest i va ls a nd eve nts, b e au t i f ic at i on a nd u r ba n co m mu n i t y g a rde n i ng, e co n o m ic opp o r tu n i t i es, mo re l oc a l a nd f resh p ro duce opt i o ns, e duc at i o n a l, a r ts, a nd occupat i on a l p rog ra ms, a nd a my r i ad of ot h e r co m mu n i t y se r v ices.
  • 22. d e s i g n i n g T h e s p ac e s b e t we e n: D ete r mining Colle g e Ave., a nd S up e r io r Ave. Powe r ful whe re, how, a nd why we will wa lk the wa lk e a st-we st a r te r ie s, Unite r s a nd D ivi de r s, togethe r. the se ave nue s p ro m ote pa s s ing throu gh. G oing ag a in st thi s g r a in, r unning N o r th a nd T he mome nt we be ga n to wa lk up r ight made S outh, the wa lk route s we re cho se n to: u s huma n; wa lk ing up r ight togethe r in thi s mome nt, we be c ome mo re huma ne. we in o O ve rc o me p hys i c a l divi de r s to c o nne c t the Ca mpu s D i str ic t cla im thi s e s se ntia l ne ighb o r ho o d s ac tivit y – wa lk ing: a s b oth the foundation of o Stre ng the n exi sting str u c tu re s a nd stre ets, our Ide ntit y a nd the me a ns by which we will o S ho r te n the p e rc e ive d di st a nc e s b et we e n cre ate a n atmosphe re that e nge nde r s s ha re d plac e s a nd p e ople. expe r ie nce s to o c cur in T he Space s Bet we e n. d e s i g n s o l u t i o n: we p rop ose a c onne c te d syste m of wa lks: paths, punc tuate d by node s: place s. Building up on a c ombination of exi sting stre ngths a nd s ha re d de sire s, we have ide ntif ie d the lo c ations a nd nature of: T hre e inte r re late d wa lks, de signe d to c onne c t thre e di stinc t place s, e ach of which c ont a ins a signif ying str u c ture a nd a gathe r ing place. O c cupying the space bet we e n D owntown a nd Midtown, the Ca mpu s D i str ic t e mb r ace s thre e ne ighb o r hoods: CSU/ He a lthTe ch Co r r ido r; Tr i - C/St. v ince nt; a nd wo r k ing A r ti sts /A sia Town. Each i s o r ie nte d a long, a nd bi se c te d by, a majo r stre et: Eu clid Ave., Communit y 19
  • 23. air Cl S t. T he lo c ations that fo r m the syste m of wa lks a re: T h e g a r d e n wa lk Lo c ate d a long Ea st 3 0 th St., from Communit y Colle ge Ave. to St. Cla ir Ave., thi s wa lk a ncho r s the re side ntia l a re a a s a n e c onomic fo rce a nd spa ns a ll thre e ne ighb o r hoods. It will: East 30 o we ave togethe r p re se nt a nd p ote ntia l agr iculture a nd re cre ation initiative s; o Inc o r p o r ate Ma r ion Ste r ling School, Ja ne Adda m s School, th a nd Ce da r Est ate s; o Eliminate the ba r r ie r s—so cia l, e c onomic, a nd physic a l— that the majo r e a st-we st stre ets have fa b r ic ate d. T he G re e n Ma r ket a long Ea st 28th St., bet we e n Eu clid Ave. a nd Che ste r Ave., will evolve a s a n agr icultur a l / re cre ationa l ex te nsion of the G a rde n wa lk. T hi s ma r ket will p rovide lo c a l Com muni a nd su st a ina ble goods a nd se r vice s. Sundr y ga rde ns will ty Co llege Ave. grow we st wa rd from Ea st 3 0 th St., cla iming space libe r ate d by the Inne r Be lt Proje c t. Adjace nt to the ma r ket, a G re e n Space pla z a c a n hou se la rge r eve nts that will dr aw a re giona l au die nce to the di str ic t. 20 COLLAGE By MARk DULUk , MAP By JOE STANLEy
  • 24. T h e Tr a d e wa lk E u c li d Ce da r Ave nue – re - imagine d a s a “gre e n stre et ” – links the G a rde n wa lk to the Tr ade wa lk. Conne c ting Tr i - C to CSU, it tr ave r se s nume rou s divide s, inclu ding Communit y Colle ge Ave., the insula r c a mpu se s of CMH A Ce da r, a nd the Inne r East 22 Be lt. T he wa lk’s no r the r n e nd at Eu clid Ave. will fe ature the Swag g Sto re, a c ommunit y c oope r ative p romoting Ca mpu s nd D i str ic t goods. T he fo r me r Juve nile Ju stice Ce nte r will be re - o c cupie d by the c ommunit y a s a Colla b o r ative Ec onomic Incubato r to nur ture Com muni ty Co st a r t- up bu sine s s deve lopme nt. “A Place whe re A ny thing lleg e Ave . Ca n Ha ppe n,” s ha r ing ide a s a nd la b o r in thi s s afe sp ot will foste r re side nt e c onomic se lf- e mp owe r me nt. O ur pla n advo c ate s de moli s hing the ja il addition in o rde r to une a r th a new public space bet we e n the incubato r a nd Ce da r Est ate s. T hi s space would hou se the Te st Ma r ket, whe re bu sine s s initiative s a nd youth deve lopme nt p rogr a m s ge ne r ate d at the Incubato r c a n be te ste d out, tr ade d, a nd sold in a n intimate c ommunit y c omme rce /pe r fo r ma nce space. 21 COLLAGE By MARk DULUk , MAP By JOE STANLEy
  • 25. T h e C u l t u r e wa lk Payne Ave nue, a l so a “gre e n stre et,” will c onne c t the G a rde n wa lk to the Culture wa lk a nd look out ove r the lake. Tr ave r sing wo r k ing A r ti sts a nd A sia Town, thi s wa lk ce le b r ate s the culture of a r t a nd cr af t a nd the a r t a nd cr af t of culture. T he A r t Cr af t Building i s a ce ntr a l la ndma r k fo r the Ide a Ea Ma r ket. T hi s ma r ket i s hu ge “s a ndb ox” fo r building full - st 26 size inst a llation a r t wo r ks a nd e nvironme nt a l p roje c ts a nd th to ac c ommodate “ha ppe ning s” o r c once r ts a nd la rge - s c a le cultur a l eve nts. Ave ne Pay 22 COLLAGE By MARk DULUk , MAP By JOE STANLEy
  • 26. T he se T hre e wa lks – physic a lly imp r inte d on the cit y with ba nne r s, signage, la nds c a ping, k iosks, sidewa lk a nd stre et sur face c olo r ing, cros swa lk def inition, a nd othe r ide ntif ie r s – will be inte r wove n with e ach othe r a nd the ur ba n /so cia l fa b r ic of the di str ic t to fo r m a dive r se yet unif ie d syste m. Since no singula r wa lk o r str u c ture c a n e nc ompa s s the spatia l a nd huma n dive r sit y of the Ca mpu s D i str ic t, thi s syste m of paths a nd place s will physic a lly ma nife st the Ide ntit y of the di str ic t. It will p rovide place s in the cur re nt “ T he Space s Bet we e n” to lite r a lly a nd met a pho r ic a lly he lp u s a ll to bet te r wa lk T he wa lk. 23 CEDAR ESTATES, CSU, “ED PED” AND PEACE PHOTOS: MARk DULUk
  • 27. MODEL IN PROGRESS PHOTO: MARI HULICk d e s i g n s o lu T i o n s 25 d e s i g n i n g T h e wa l k 26 s .w. a .g . 27 e x Pe r i e n C e 28 way Fi n d i n g Fa l l i ng Acti o n: A f te r e mb rac i ng a co h e re nt so l u t i on—a syste m of physic a l, 29 C o m m u n i CaT i n g T h e i d e a e duc at i o n a l, e co n o m ic, ex p e r i e nt i a l, a nd e nvi ron me nta l con n e ct i ons—fo r t h e C a mpus D ist r ict, t h e Pl a n n i ng Tea m h ad to mo l d th e i r i dea i nto a p rese ntat i o n. W h i l e t h is sta g e was bustl i ng w i th th e most act i ve wo r k, i t was t h e e asi est sta g e, as t h e p rop osa l ’s deta i ls, w i th a l i t tl e a r t ist ic ma n e u ve r i ng, o n l y n e e de d to fa l l i nto p l ace. T h e e nt i re g roup sp l i t i nto f i ve te a ms—E x p e r i e nces, S t r uctu res, E nvi ron me nt, C o m mu n ic at i ons, a nd R ese a rc h—to tac k l e a l l e l e me nts of t h e so l u t i on we h op e d to p rop ose fo r t h e d ist r ict. M e mb e rs f u r t h e r sp l i t i nto sp e c i a l ize d g roups to deve l op a l l p rop osa l co mp o n e nts, suc h as swa g, o r C a mpus D ist r ict me rc h a nd ise, re c re at i o n fac i l i t i es, a nd a co m mu n i t y n e ws l et te r.
  • 28. d e s i g n i n g t h e wa lks . Physic a l re p re se nt ations of the wa lks c onstitute a p r ima r y fe ature of the f ina l de signs. Mode l s, mood b oa rds a nd key ma ps invite viewe r s to join u s in e nvi sioning thi s new space. 25 DISTRICT MODEL PHOTO: MARI HULICk
  • 29. swag (s t u f f we a l l g e t ). Cre ating Ca mpu s D i str ic t SwAG i s a n e s se ntia l a spe c t of our c ommunic ations str ate gy. T hi s SwAG i s not only me rcha ndi se that c ommunic ate s the e s se ntia l me s s age of our de sign, but it a l so implie s our di str ic t ’s pe r sona l st yle, a nd it i s mo re tha n a la be l pa ste d on a cup. O ur SwAG e mb odie s the di str ic t ’s e s se nce, the way we sway, we wa lk – the way we c a r r y our se lve s. A s a group we we re a ble to ide ntif y that eve n simple b ody la nguage i s T SHIRT DESIGNS By DASHA AND CHANTEL a n ef fe c tive c ommunic ations ve hicle in our di str ic t. Be ginning with p ositive key wo rds, the Communic ations Te a m’s Stu de nt Consult a nts cre ate d the initia l me rcha ndi se de signs. T he stu de nts we re cha rge d to deve lop clothing a nd me rcha ndi se that they the m se lve s would we a r a nd that would a ppe a l to multi - ge ne r ationa l st yle p refe re nce s. In addition, they addre s se d the tou gh de sign cha lle nge of deve loping obje c ts of de sire that s cre a m the Ca mpu s D i str ic t ’s me s s age without eve n having to s ay a wo rd. Stu de nt Consult a nts de signe d initia l T- s hir ts s a mple s a nd PHOTO CAPTION made re c omme ndations fo r othe r SwAG ite m s, inclu ding t a nk-tops, hoodie s, hats, e c o - bag s, back packs, silly ba nds, vOTING ON wHICH T SHIRTS TO MAkE PHOTO: NORMAN DUENAS umb re lla s, c of fe e mu g s a nd ge r m sp r ay. Re a lizing the p owe r be hind the SwAG ite m s, the Te a m pu s he d the c once pt of ide ntit y beyond me rcha ndi se a nd into sp r ingb oa rd fo r othe r p roje c ts, inclu ding de signing a SwAG re c o rd la be l a nd re c o rding stu dio, a Ca mpu s D i str ic t SwAG ret a il sto re, a nd eve n a “G ot Swag ga?” Summe r Conce r t Se r ie s. (se e Imple me nt ation, on p g 32) PHOTO CAPTION 26 T SHIRT SIMULATIONS By NORMAN DUENAS
  • 30. e x p e r i e n c e a n d eve n t d e s i g n . T he he a r t of our mi s sion i s building re lations hips a nd cre ating c onne c tions a mong a ll the pe ople who vi sit, live a nd wo r k in the di str ic t. T he space s we de sign c a n p rovide opp o r tunitie s fo r thi s dive r se group to make inva lua ble c onne c tions with e ach othe r. O ur wa lks, a nd the node s within the m, will cre ate me a ningful LEfT - ExPERIENCE BRAINSTORM - MACkENzIE kING da ily excha nge s throu ghout the di str ic t. Simple da ily RIGHT - STAGE DESIGN - JASMEAN LADD ac tivitie s, inclu de e ating, s hopping a nd re la xing togethe r, a re the funda me nt a l inte r ac tions that build c ommunit y. we c onside re d the va r iou s inte rcha nge s pe ople have with e ach othe r a nd the ir e nvironme nts. T hrou gh a c ombination of spe cia l a r ts eve nts, ongoing c ommunit y se r vice s, e du c ationa l p rogr a m s, a nd the like, we re c omme nd a se r ie s of expe r ie nce s a nd eve nts that will imp rove the live s of a ll di str ic t me mbe r s. E xa mple s inclu de our c ommunit y pa inting p rogr a m, bu sine s s a nd f ina ncia l lite r acy p rogr a m s, a nd a r ts a nd mu sic p rogr a m s. STUDENT ART ExHIBIT PHOTO: MACkENzIE kING fur the r mo re, we have de signe d exciting Mile stone eve nts that c a n b r ing the e ntire c ommunit y togethe r. T he se inclu de the wa lks G r a nd O pe ning Eve nt, Pa inting the Line, a nd a Communit y Conce r t Se r ie s. T he Ca mpu s D i str ic t Pla nning Proje c t ha s deve lope d a n “expe r ie nce time - line” that p re se nts re c omme ndations fo r the pla n’s imme diate imple me nt ation, f ir st six months, f ir st ye a r, a nd long -te r m f ive ye a r time spa n. (Se e Imple me nt ation on p g 32 fo r det a il s) vOTING ON wHICH T SHIRTS TO MAkE PHOTO: NORMAN DUENAS 27 DANCE CELEBRATION PHTO: MACkENzIE kING
  • 31. way f i n d i n g. Ma r k ing paths a nd laying out wa lk ing route s involve s so mu ch mo re tha n p osting signage. Pe ople f ind the ir ways throu gh c olo r s, sounds, s me ll s a nd t a ste s, which a ll p rovide guida nce a nd tr a nsfo r m expe r ie nce s. way f inding is the de sign f ie ld that joins G r a phic s, Environme nt a l, Ur ba n, a nd E xpe r ie nce D e sign into one. BANNERS AND PHOTO MONTAGE By ALExANDRA OvERTON 28 AND SUSAN NOTARGIACOMO. IMAGES © COLLABORATIvE CAMPUS
  • 32. Co m m u n i c a t i n g t h e m e s s ag e. To c onvey our me s s age to our dive r se t a rget au die nce, we a re utilizing multiple c ommunic ations ave nue s—we b, p r int, a nd net wo r k ing str ate gie s. T he a r t dire c tion a nd de sign, while dire c te d with c olo r a nd str ate gy, i s ba se d in c olla b o r ation a nd lo c a l t a le nt. O n a ll leve l s, the c ommunit y owne r s hip of the me s s age i s key. will will utilize p r int tool s, inclu ding a Communit y Newslet te r, Ca mpu s D i str ic t Ba nne r s, Poste r s, Billb oa rds, k iosks a nd SwAG . we will u se the we b a s a ve nue fo r b oth a st atic we bsite—a n a rchive of the Pla nning Te a m’s re se a rch a nd ide a s—a nd a dyna mic blog. T he blog i s de signe d fo r day-to - day re p o r ting, str u c ture d in a tr aditiona l jour na li stic st yle, with a He ad Re p o r te r, Photo Edito r, a nd Comme nt ato r. A s the di str ic t be c ome s a n e nvironme nt of incre a se d ac tivit y a nd fre que nt c ommunit y eve nts, di str ic t o rga nize r s c a n e mploy So cia l Me dia , su ch a s face b ook a nd Twit te r. Non -Tr aditiona l c ommunic ations fo r m s— “Stre et Tat toos”, “Sidewa lk Cha lk ing”, a nd expe r ime nt a l me s s aging will ke e p the a re a a live a nd involve d, without re lying on a de pe nde nce on inte r net ac ce s s. we a re cre ating a D e stination – the we b will not be a substitute fo r the physic a l D i str ic t, but it will be one of ma ny tool s that will info r m exi sting st ake holde r s a b out the ir c ommunit y a s we ll a s guide vi sito r s to thi s exciting a re a . fROM THE TOP: wEB HOME PAGE, wEB PAGE, BLOG HOME, DESIGN By MARI HULICk COMMUNITy NEwSPAPER AND SwAGG CARD, 29 DESIGN By RENEE EvENS
  • 33. JASMEAN AND QUENTARIOUS PHOTO: MARI HULICk T h e b eg i n n i n g o F a b e au T i F u l Fr i e n d s h i P 31 nexT sTePs 32 i m Pl e m e n TaT i o n d é n o u e m e n t : O u r stor y ’s resolu tion l i es i n the c i t y ’s i mp l e mentation of th e C ol l a borati ve C a mpus Pl a n n i ng Tea m’s action p l a n. At the conc l usion of ou r su mme r stor y, ou r tea m g ave a p resentation to th e C a mpus D istr ict B oa rd a nd sta keholde rs. N ow, the boa rd, the p l a n n i ng tea m, a nd commu n i t y me mbe rs must pu t the p roposa l i nto moti on. T he dénou e ment w i l l be a long-ti me p e r iod of deve lopment, a nd, i f the p l a n is tr u l y a susta i na bl e commu n i t y deve lopment sc h e me, th is stag e of the stor y w i l l endu re w i th i n the C a mpus D ist r ict fa r i nto the f u tu re, cha racte r ized by eve r streng then i ng a nd bl oomi ng soc i a l i nte ractions, economic g row th, commu n i t y deve l opment, a nd qua l i t y of l i fe ex p e r i ences.
  • 34. n ex t steps. O ur p rop ose d Syste m fo r the di str i c t is exp re s se d in Communic ations, E xpe r ie ntia l, Enviro nme nt a l a nd Str u c tur a l D e sign. we pla n to str ate gic a lly roll out the se c once pts by inte r laying dif fe re nt a spe c ts of the de s ign at dif fe re nt time s. Building re lations hips i s at the he a r t of the Pla nning Proje c t. It i s imp o r t a nt to notice the strong tie s that have b e e n e st a bli s he d within the group. Stu de nt Consult a nts we re a ble to le a r n be st p r ac tice s from p rofe s siona l de s igne r s a nd re se a rche r s, while the p rofe s siona l s ga ine d c o mmunit y insight a nd a re newe d se nse of inspir ation. It i s our re c omme ndation that the Ca mpu s D i str i c t ke e p thi s unique c olla b o r ation int ac t by fo r ming a de s ign stu dio ( p refe r a bly hou se d in the fo r me r Juve nile Ju sti c e Ce nte r) that wo r ks with a stu de nt advi so r y c ouncil to ke e p the s pir it of thi s expe r ime nt a live. PLANNING NOTES PHOTO: MARI HULICk 31
  • 35. i m p l e m e n t a t i o n . T he cha r t be low c ove r s the highlights of our pla n ove r the nex t 3 m o nth s, 6 m o nth s, 1 ye a r, 5 ye a r s a nd beyond. A full gr a phic i s ava ila ble on our we bsite, c olla b o r ative - c a mpu s.net 3 MO N T H S 6 MO N T H S 1 yEAR 5 y E A R S A ND BE yO ND O u t r e a c h v i a p r i n t, I n h o u s e a g e n c y s t a r te d M e n to r s h i p a n d t r a i n i n g CD Design Agency is Communications “ s t r e e t m a r ke t i n g ”, s o c i a l with CC Design Studio p r o g r a m s f o r n e w s l e t te r s e l f- s u f f i c i e n t media, build out of web a n d b l o g s t a r te d Planning permits investi- 1s t A n n u a l D i s t r i c t Ta l e n t I n te r n s h i p p r o g r a m w i t h Campus District g a te d , p a i n t i n g t h e “ l i n e ”, C o n te s t, “ L i n e s ” p a i n te d , CIA and District of De- C u l t u r a l A r t s C e n te r M e n to r P r o g r a m l a u n c h e d E n t r e p r e n e u r C o u n c i l sign, Ar t Line” b u i l t, t h e “ L i n e ” c o n - Experience formed,District Ar ts & c o m p e t i t i o n , 1s t A n n u a l c e p t s p r e a d s to o t h e r Beautification Council M u r a l Wa l k , 1s t A n n u a l a r e a s i n N E O, S c u l p t u r e Formed Ar ts and Culture Festival Garden opens Plans for Swagg street Swagg structures stared, S w a g g R e c o r d s b u i l t, Collaboration with En- car t and Swagg Records b u i l d i n g s c i te d f o r r e n o v a - I n te r n s h i p p r o g r a m w i t h vironments on creating Structures tion identified CIA, Kent and CSU Wa l k A n c h o r s s t a r te d D e s i g n Wa l k w a y I d e n t i - Plans for walk Anchors Inscribe walks T h e G r e e n M a r ke t, T h e f i e r s , C r e a te U r b a n 4 - H p r e s e n te d , p e r m i t s i n v e s - C u l t u r a l C e n te r a n d T h e Environments c l u b, S t r a te g i z e w i t h t i g a te d Tr a d e A n c h o r (r e n o v a t- E xperience on Program ed JJC) opened. Planning 32 ALDAM’S “LINE” PHOTO:ADAM STALDER
  • 36. T h e Co l l a b o r a t i ve Ca m p u s Pl a n n i n g Pr oj e c t Te a m D r. Va l e r i e B r o w n Project Manager Stacey Cassidy Lead Project Coordinator R u s s e l l S te p h a n c h i c k Lead Project Coordinator M a c ke n z i e K i n g Lead Operations Coordinator Mari Hulick Lead Communications Coordinator Mark Duluk Lead Urban Designer Joseph Stanley Lead Urban Designer A n u r a g S a xe n a Lead Research Coordinator Adam Stalder Lead Research Coordinator Alex Krueger We b E d i t o r Marianne Eppig We b E d i t o r Shudina Brown College Project Coordinator Susan Notargiacomo College Project Coordinator M a r c u s B r a i t h w a i te College Design Coordinator A l e x a n d r i a O v e r to n College Design Coordinator Norman Duenas College Research Coordinator Brian Paige College Research Coordinator Charles Schick Principal Photographer Student Consultants Dasha Allen TEAM PHOTOS By CHARLES SCHICk Destiny Curlee-Cooper C h a n te l C h a r l i s l e Renee Evans Jasmean Ladd John Malanij Ty r o n e M c E l r a t h Brian Pinson Willie Thomas L o r i Wa l te r s i Quentarious Willis
  • 37. we w i s h to t h a n k t h e m e m b e r s o f t h e Ca m p u s d i s t r i c t b o a r d fo r t h e o p p o r t u n i t y to wo r k w i t h t h e c o m m u n i t y o n t h i s e n d e avo u r. Judith Ann Karam CD Board L e o A u ke r m a n CD Board Ronald Berkman CD Board John Boyle III CD Board Ronald Dees CD Board David Kaufman CD Board Michael Kelley CD Board Susanna Krey CD Board Tr a c e y L i n d CD Board Scot t Pollock CD Board Jay Ross CD Board D r. M i c h a e l S c h o o p CD Board Jef frey Spada CD Board D r. J e r r y S u e T h o r n to n C D B o a r d J e r o m e Va l c o CD Board ii
  • 38. we t h a n k t h e m e m b e r s o f t h e Ca m p u s d i s t r i c t ad v i s o r y b o a r d fo r t h e o p p o r t u n i t y to b r i n g p r o f e s s i o n a l s a n d c o m m u n i t y m e m b e r s tog e t h e r i n t h i s exc i t i n g e n d e avo u r. Andrew Bajda Tr i - C D r. M a r k L e w i n e Tr i - C D a v i d B e r n a to w i c z Tr i - C N a n c y M e y e r- E m e r i c k CSU D r. D o r o t h y B l a c k m o n Tr i - C Barbara Mikuszewksi Tr i - C D r. P e g g y B r a d f o r d Tr i - C Te r r e l l P i m CWRU Anna Bridavsk y Tr i - C Scot t Pollock CD Board D r. Va l e r i e B r o w n Tr i - C Sondra Powers CMSD Nancy Connor Tr i - C Linda Robson CWRU Ve r o n i c a C z e k a j Tr i - C Roger Saillant CWRU Dhirendra Damji Tr i - C D r. D o r o t h y S a l e m Tr i - C Kendra Daniel CSU M o l l y S c h n o ke CSU Jennifer Davis Tr i - C D r. M i c h a e l S c h o o p CD Board Brian Driscoll Urban Community Te r r y S c h w a r z KS U School Philena Seldon C l e v e l a n d Wa t e r Robbi Ewell Tr i - C D r. S o n j a S i l e r Tr i - C Tr e n t G a g e s Tr i - C Ray Spot tsville CMSD Paul Glat t Tr i - C Patrick Stansberr y Tr i - C L e n a G r a f to n St. Vincent Charity T i m Tr a m b l e Bur ton Bell Carr Board Medical Center B r e n d a Wa s h i n g to n CMSD Mallory Haas Tr i - C James Heidenreich Tr i - C K a t h y H e x te r CSU D r. C l a r e n c e J o h n s o n Tr i - C Judith Kaplan Tr i - C D r. J o c e l y n L a d n e r- M a t h i s Tr i - C iii
  • 39. we w i s h to ac k n ow l e d g e t h e s u p p o r t o f t h e fo l l ow i n g i n d i v i d u a l s a n d b u s i n e s s e s t h a t h e l p e d m a ke o u r p r oj e c t a s u c c e s s . Community hosts and studio Contributors T i m Tr a m b l e Bur ten Bell Carr Te r r y P i m Professor We ather he ad School of Management Case Western Reser ve Univer sit y Roger Saillant D i r e c t o r F o w l e r C e n t e r f o r S u s t a i n a b i l i t y We a t h e r h e a d S c h o o l o f M a n a g e m e n t C a s e We s t e r n R e s e r v e U n i v e r s i t y G r a h a m Ve h s e y F o u n d e r/ D i r e c t o r, T h e C l e v e l a n d C o a l i t i o n Matt Beck with The Cleveland Institute of Ar t Jef fer y Pat terson Cleveland Metropolitan Housing Authority Michael Ciccarello CSU Athletic Facilities B e t s y Vo i n o v i c h The Collinwood Obser ver Kim Robledo-Diga Manager of Professional Development, Cooper Hewitt National Design Museum Jay Ross Cuyahoga County Central Ser vices Depar tment Marc Canter F o u n d e r/ D i r e c t o r, F u t u r i s t i c Yo u t h I n i t i a t i v e ( F Y I ) a n d B r o a d b a n d M e c h a n i c s Dar Caldwell P a r t n e r, G o l d s t e i n C a l d w e l l a n d A s s o c i a t e s Joy Roller E x e c u t i v e D i r e c t o r, G o r d o n A r t s S q u a r e D i s t r i c t Barbara Oney F o u n d e r/ D i r e c t o r, G o t C i t y G a m e Katie Moss Graduate Intern, Got City Game Josh Arnold Sales Associate, JakPrints Paul Miller Juvenile Cour t Frank K idd K i d d ’s N u r s e r y J i m O’ B r y a n T h e L a k e w o o d O b s e r v e r, I n c . Jarlath Caldwell L a n d s c a p e D e s i g n e r, P e r s p e c t i v e D e s i g n S t u d i o s Harrison Gilbert Pr yd Clothing Jessica Langley Ar tist, Quar ter Ar ts District Sam Cahill D e s i g n e r, Q u a r t e r A r t s D i s t r i c t continued > iv
  • 40. we w i s h to ac k n ow l e d g e t h e s u p p o r t o f t h e fo l l ow i n g i n d i v i d u a l s a n d b u s i n e s s e s t h a t h e l p e d m a ke o u r p r oj e c t a s u c c e s s . Communit y hosts and studio Contributor s (continued from iv) Danielle DeBoe O w n e r, R o o m S e r v i c e a n d F o u n d e r o f M a d e I n T h e 216 Jack Storey F o u n d e r/ D i r e c t o r, S a v i n g C i t i e s Betsy Gates E n t r e p r e n e u r, S i m p l y B e t s y C o m p a n y Renaldo Gates E n t r e p r e n e u r, S i m p l y B e t s y C o m p a n y Chris Clark F o u n d e r/ D i r e c t o r S u n f l o w e r S o l u t i o n s Thomas Fox Sunflower Solutions Steven K. Loger D i r e c t o r o f C o m m u n i t y P r o g r a m s , Tr i n i t y C o m m o n s Tim Krueger E x e c u t i v e D i r e c t o r, U r b a n D e f e n s e P r o j e c t (now with Policy M at te r s O hio) L e o A u k e r m a n , J r. Visiting Nurses Association Car lton Jackson F o u n d e r/ D i r e c t o r, W e D i g t h e C i t y Liz Maugins F o u n d e r/ M a n a g i n g D i r e c t o r, Z y g o t e P r e s s S p e c i a l T h a n k s To T h e D e v e l o p e r s O f T h e C i t y Wo r k s C u r r i c u l u m P r o g r a m v
  • 41. we w i s h to ac k n ow l e d g e t h e s u p p o r t f r o m t h e fo l l ow i n g i n d i v i d u a l s a t Tr i C m e t r o a n d p a r t n e r i n s t i t u t i o n s fo r t h e i r d a i l y a i d a n d s u p p o r t i n r e a l i z i n g t h i s p r oj e c t . Tr i - C m e d i a T v Productions Wa l te r A s ke w M i ke D o n a to M i c h a e l Tr e n t C h r i s t i n e H i c ke y P e te r H a r m o n Michael Kell Charles Schick To d d S a l v i Campus safety department Public relations Janet Cannata Tr i - C C o p y/ r e p r o g r a p h i c s C e n t e r Wa r r e n H a u s e r learning resource Center Ann Hobbs Robbi Ewell Tr a c y L o v e Kelly Reid S a l v a to r e G e r a m o n o Beverly Holliman u n i f i e d Te c h n o l o g y C e n t e r We n d y C ox student activities Erika Bell Cleveland state universit y Michael Bistak Campus Dining/ Viking Hall Karen Miller Student Af fairs Barbara Bell st. vincent Charity medical Center L e n a G r a f to n Campus Presidents of fice P a t r i c i a Te r s te n y a k Shannon Brown Clergy staf f Jennifer Davis Rosar y Hall staf f Joan Greene Va l e r i e H a w k i n s st. vincent Charity medical Center Eula Wilson and marion sterling Par tnership M i k e D o n a to C a t h e r i n e Ko p i n s k y vi
  • 42. wALk THE wALk Intro du c to r y N a r r ative s: A l ex k re u g e r THE COLLABORATIvE CAMPUS PLANNING PROJECT Edi to r: A l ex k re u g e r C o ntr ib u tin g wr i te r s: M a r k D uluk , Ma r i Huli ck, S t ac ey Ca s s i dy, Ad a m S t a l d e r, a n d A nu r a g S a xe na A r t D ire c tion a nd D e sign: Ma r i Hulick Pro du c tion: Su s a n Not a rgiac omo A ll Photogr a phs © Colla b o r ative Ca mpu s Pla nning Proje c t a ll r ights re se r ve d