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Businesses and individuals specializing in appointment setting are more successful in setting qualified appointments with interested prospective clients compared to regular salespeople who are more comfortable in negotiating and closing deals and even in making presentations. If you were to ask your salespeople about their opinion on doing cold calling, chances are they will inform you they are not fine with it. As a matter of fact, some of them would go to great lengths just to avoid the task. Therefore outsourcing such activities would result not just in higher sales but in improved self-confidence as well. Professional appointment setters are also more productive.