This presentation was used in the Doctoral seminar in February 2015 to show work in progress.

1. Recontextualizing
Audiovisual Archives:
Immigrants and
Remixing practices
Dr. Mariana Salgado
Postdoctoral Researcher
Arki Research group
Department of Media
School of Arts, Design and Architecture
Aalto University
5.02.2015

2. Twitter: @salgado
Blog:
http://pinatasdigitales.wordpress.com/
Arki blog:
http://arki.mlog.taik.fi/
Slideshare:
http://www.slideshare.net/marianasalgado

3. INTRO
• Audiovisual Archives
(Case: EUscreenXL)
• Remix
• Theoretical framework
• Research questions
• Research plan
• Near future writings
• Discussion

4. AUDIOVISUAL ARCHIVES
CC by Verbruggen & Pekel

5. AUDIOVISUAL ARCHIVES
EUscreenXL is an EU funded project that aims to create public access to AV
content from broadcasters and archives around Europe.
EUscreenXL is AV domain aggregator for the Europeana project:
• 36 meses (2013-16)
• Consortium
• Additional 20,000 items of AV content on portal by 2016
Content in 14 European languages
Access to 1.000.000 elements of audiovisual material
About EUscreenXL

6. AUDIOVISUAL ARCHIVES
About Europeana
Europeana.eu is an internet portal that acts as an interface to millions of books,
paintings, films, museum objects and archival records that have been digitised
throughout Europe.
Screenshotfrom:http://www.europeana.eu/portal/

7. REMIX
Remix definition: separating and
recombining many types of media
including images, video, literary text, and
video game assets.
It is a form of creativity. Is is a culture of
“rip and create” Fagerjord (2010)
RIP! A Remix Manifesto

8. “Our culture no longer bothers to use words like
appropriation or borrowing to describe those very
activities. Today's audience isn't listening at all - it's
participating. Indeed, audience is as antique a term as
record, the one archaically passive, the other archaically
physical. The record, not the remix, is the anomaly today.
The remix is the very nature of the digital”
(Gibson, 2005).

9. Remix practices serve
as a way to
contextualize records
(making them part of
new entities) and
decentralize curation
(remixers
reconsider which
videos will be reuse). CC by Stallio in Flickr

10. IMMIGRANTS – DIVERSITY-
DESIGN RESEARCH
There are and there will be always immigrants. But the ones that
migrate are only a small proportion of the population. (Saskia Sassen,
1999)
Underused creative capacity of immigrants-> design research posibility
to stage participation, create disensus and intervene in the political
order (Kashavarz & Mazé, 2013)
Design as an agent of social change
Inclusion through media (in this case video)
Theoretical Framework

11. How could immigrants
interpret and enrich
audiovisual cultural
heritage through remix
practices?

12. How could new
media design
strategies support
social inclusion?

13. The day I won…
Director: Lazar Mitev
Art Director: Borislav Borisov
Blog article in EUscreenXL where the two films can be seen
Participatory design explorations

14. A lá minute with chef Kolio
Director: Kollyo Petrov 15 años
Director de arte: Borislav Borisov
Blog article in EUscreenXL where the two films can be seen
Participatory design explorations

15. Workshop with young video artists
Collecting ideas on how to reuse Euscreen materials
Participants did a script for a short terror movie.
4 participants- duration: 3 hours
Participatory design explorations

16. Workshop with immigrant media practitioners
Collecting ideas on how to reuse Euscreen materials
Results: Series of concepts for TV programs.
8 participants- Duration: 3 hours
Participatory design explorations

17. Workshop with Mlab
students
Interface Prototype
Tools for remix
(videos available)
2 groups- 5 participants
Duration: 1 week
Participatory design explorations

18. Video Workshop
Monika Monicultural Women
Association
One video ready (sample)
(on going)
Participants: 11- Duration: 5
sessions 2 1/2 hours each
Participatory design explorations

19. Participatory design explorations
Video Workshop
Self-organized group
(on going)
Participants: 4- Duration: 5 sessions
2 1/2 hours each

20. Participatory design explorations

22. Remix of Audiovisual Archives: Formats for
Supporting Amateur Practices
Near future writings
Sent to NECS for a panel
European Network of Cinema and
Media Studies
Panel: Perspectives on the
contextualization of audiovisual
online archives: access and
publication formats
Many artists are exploring the uses of archives in contemporary art, film and television.
Other communities that are not artists or educators also use archives for storytelling,
campaigns and other remix related practices. In this paper I focus on the ways amateur
communities creatively reuse archive material. In addition, I reflect on the potential of
formats such as marathons or hackathons for facilitating and supporting remix. I build my
arguments upon a specific event I organized based on the marathon format, in which
participants created video poems using audiovisual archive material. The analysis of this
case study unfolds the implications that these formats could have for archivists, designers
and researchers in the humanities. In the early 2000’s hackathons appeared as popular
encounters for computer programmers to collaborate in software projects. Recently, such
events are getting increasingly popular with participants other than software-developers,
who produce concrete digital artifacts and reinforce community created content.

23. Voices of Diasporas.
Augmenting Audiovisual Archives by Including
People from different Cultural Background in
Remix Practices
Near future writings
Sent for a chapter in a book that
might be published by Nordicom.
Possible title: Media Innovations and
Design in Cultural Institutions
This is an expansion of the position paper that I sent for DRS conference
in July 2014.
What could AV archives gain out of outreaching immigrants
communities?
This will come from a review of the outcomes and the process of the
participatory explorations (the videos- the diaries)

24. Co-creation of cross-cultural digital narratives and
what design could learn from it
Near future writings
Draft. It will go to a design
conference
How these cross-cultural narratives could inform the design process?
What needs to be in place so immigrants could use the archives for
remix?
This is an analysis of what happened when I tried to use Euscreen for
remix purposes with the immigrants: negotiations with the content
providers, relation with the participants, tools, etc.

25. Discussion
On the evolution of media environment to support
multiculturality
Methodological insights that came on the work with immigrants
in connection to the archives.
Immigrants’ contributions into the AV archives
Ethics issues in relation to the work with vulnerable populations
within a design research framework

26. Reference
sBhabha, H.K. (2004) The location of culture. Routledge. London.
Diakopulus, N; Luther, K, Medynskiy, Y: Essa, I. (2007) Rethinking Authorship:
Reconfiguring the author in Online Video Remix Culture.
Dowmunt, T.; Dunford, M.; and van Hemert, N. (2007). Inclusion through Media.
Goldsmiths, University of London.
Fagerjord, A. (2010). After Convergence: YouTube and Remix Culture.
International Handbook of Internet Research. Edited by Husinger et al.
Fry, T. (2011). Design as politics. Berg Publishers, London.
Lessig, L. (2008) Remix. Making art and commerce thrive the hybrid economy.
Penguin Group. USA.
Keshavarz, M. and Mazé, R. (2013) 'Design and Dissensus: Framing and
Staging Participation in Design Research', Design Philosophy Papers, 1:
unpaginated.
Lammers, E. (2005). Refugees, asylum seekers and anthropologists: the taboo
on giving. Global Migration Perspectives. Global Commission on International
Migration. Switzerland.

27. Planning to read
Amerika, M. Remix the book. (2011). University of Minnesota Press, London.
Barthel, R.; Ainsworth, S.& Sharples, M. (2013). Collaborative knowledge building with shared
video representations
Jenkins, H. (2013). Textual Poaches. Television fans and participatory culture. Routledge,
London.
Kindon, S. (2003), Participatory video in geographic research: a feminist practice of looking?.
Area, 35: 142–153. doi: 10.1111/1475-4762.00236
Löwgren, J. and Remer, B. Collaborative Media. Production, compsumption, and design
interventions. (2013). MIT Press. USA.
Mehrabov, I. (2010) Video Activism in Turkey: Empowerment of oppressed or another kind of
surveillance? Thesis work. Graduate School of Social Sciences of Middle East Technical
University.
Navas, E. Remix Theory. The Aesthetics of Sampling. (2012). Springer-Verlag. Germany.
Sennett, R. Together. The Rituals, Pleasures and Politics of Cooperation. Yale University Press,
London.
Wright, Terence. (2010) Moving images: The media representation of refugee

28. Thanks!
mariana.salgado@aalto.fi
http://www.slideshare.net/mariana.salgado