This document provides an overview of internet marketing and e-commerce. It discusses how the internet has transformed global supply chains and distribution channels. It then summarizes the fashion e-tailer Yoox.com, which operates customized websites in 28 countries and has experienced strong sales growth since its founding in 2000. The document also outlines various applications of internet marketing like advertising, sales transactions, and relationship building. It compares internet and traditional marketing and discusses key enabling internet technologies.

2. Welcome TO THE ERA OF INTERNET MARKETING

7. The Supply Chains: Channels and Flows The Traditional View Goods Information Funds Distributors Suppliers Mfr. Retailer Consumers

8. Global Supply Chains are being transformed The Contemporary View Supplier Consumer Distributor Manufacturer Retailer

16. MARKETING APPLICATIONS OF IM

17. AS AN ADVERTISING MEDIUM

18. A DIRECT RESPONSE MEDIUM

19. A PLATFORM FOR SALES TRANSACTIONS

20. A DISTRIBUTION CHANNEL

21. A RELATIONSHIP BULDING MEDIUM

22. E-business and e-commerce The distinction between buy-side and sell-side e-commerce

24. 5 “S” of IM

26. A generic internet marketing strategy development process

27. INTERNET MARKETING Vs TRADITIONAL MARKETING

29. Interactivity and intelligence

30. Individualization

32. Integration

33. Disintermediation: The elimination of organizations or business process layers responsible for certain intermediary steps in a value chain, reducing costs to the consumer Reintermediation: The shifting of the intermediary role in a value chain to a new source, adding additional value to the consumer INDUSTRY RESTRUCTRING

34. INDEPENDENCE OF LOCATION

35. INTERNET TECHNOLOGY

38. How it works – client/server

39. How it works - HTML

40. Internet, intranet and extranet