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Markéta Dolejšová, 2012




                                    Urban Gamification
I. Urban culture
       public space
       get the best of your city
       mobile technologies - go social
       coolness


What constitutes urban culture?


       Street art
graffiti, sticker art, wheatpasting, street poster art, art intervention, street performance, street
theatre, flash mobbing, sculpture, street installations, yarn bombing, guerilla gardening, video
projection, light painting, videomapping etc.


       Architecture / Design
squatting, eco, temporary spaces etc.


       Urban fashion
street wear, vintage, retro, flea markets etc.


       Food
mobile food, pop-up restaurants / supper clubs, secret cooks club etc.


       Urban sports
running, jogging, skateboard, longboard, inline skates, rollerblading, aggressive inline parkour,
biking, fixed gear, fun bike, freestyle BMX, bike tricking, extreme city cycling, bike polo, street
jumping, building jumping, building climbing, free running, parkour, pomparkour, urban sprinting,
urban surfing, urban climbing, urban kiting, urban golf, sign spinning, urban ninjas etc.


       Hipsters and other urban species
Markéta Dolejšová, 2012



II. How to gamify your city?


Urban Gaming / Street Games
       multi-player location-based games played out on city streets, built up on urban environments
       city as playground
       on-line communication
       mobile localization technologies (smartphones, GPS receivers, webcams, Internet)
       UGC
       usually part game, part performance art, part sociology experiment
       sometimes there isn't really a point to the game other than the experience itself


Starting points
       information circuit (blurring of private and public areas)
       non-technology ascendants: flash mobs; games like hide-and-seek in the store, capture the
        flag, humans vs. zombies etc.
       technology ascendants: computer games


Examples
       Geocaching
        since 1990’s
        GPS used to pinpoint exact locations and find „treasure“


       Pacmanhattan
        recreation of video game sensation Pac-Man
        a player dressed as Pac-man runs around the Washington square park while attempting to
        collect all of the virtual "dots" x four players dressed as the ghosts attempt to catch Pac-man
        before all of the dots are collected
        on-line advisors x runners in the streets


       Can You See Me Now?
        on-line players chased by runners on the street
        see: http://www.youtube.com/watch?v=hX4kZvEllwY
       Uncle Roy All Around You
Markéta Dolejšová, 2012



    runners on the street chasing elusive Uncle Roy, accompanied by online players who are helping
    (or harming) them
    group of spies navigates street runners with clues
    successful game ends in Uncle Roy’s office -> crucial question:“ would you be willing to commit
    to help a stranger if called upon?“


       You get me
        played between Mile End Park and the Covent Garden in London
        understanding - mediation - place
        see: http://www.youtube.com/watch?v=K4THE0Dk5Kw


       Parallel Kingdom
        GPS-based MMORPG for iPhones and Google Android phones
        see: http://www.youtube.com/watch?v=ahvJbpJBG2g


       MyGroove
        planting trees, fighting pollution


       Tourality
        collect goodies on the street -> buy gadgets -> win gold and trophies -> compete with others
        see: http://www.youtube.com/watch?v=YY7wfQWeBf8&feature=player_embedded#!


       Situationist
        urban game based on situationist movement


       iCoolhunt
        hunt the coolest things around your city - be the guru of cool hunters


       Fousquare
        ...everyone knows...
Markéta Dolejšová, 2012



III. Urban Sports Gamification


Urban Running
       social running games
       gadgets: trainers, pedometers, heart rate straps, sport watches, smart sensors, smartphones
        (see Nike +; Body Media; Fit bit; Run Keeper)
       how does it work? http://earndit.com/how


Examples
       Nike +
        iPhone + iPod + Nike SportWatch + Nike SportBand + Facebook
        track time, distance and route of your run
        start new run -> post it to your facebook page -> get friend’s cheers -> get motivation ->
        compete with friends


       Nike+ Tag
        GPS iPhone app
        runners compete against each other and whoever runs the slowest, the shortest distance, or
        starts running latest in the day is designated as “it”
        don’t be tagged -> don’t be „it“!


       Nike Grid
        London is your game board: 40 postcodes in play and 4 phone boxes in each
        run -> collect phone boxes in your postcode -> the more runs, the more points -> earn
        badges
        no need of smartphones, pedometers or special Nike branded trainers -> low tech (in high
        life:))


       „Seber policajtovi čepici a zmiz!“ („Get the cops cap and run away!“)
        Roman Týc for Nike
        ranking: one cap = base; two caps at once = double catch; beret = summer extras, run = clean
        game, from vehicle/public transport = pollo; Bonus for cooperation of the cop
        no need of gadgets
Markéta Dolejšová, 2012




       Zombies, Run!
        ultra-immersive running game for the iPhone, iPod Touch, and Android
        see: http://www.youtube.com/watch?v=GyFqZtKvya0


Urban Cycling
       social biking games
       gadgets: bike, GPS locator


Example
       Rider Spoke
        combining theatre with game play and state of the art technology
        cycle through the city alone at night and hide
        get bike -> find a hiding -> reveal a question -> answer -> find all hidings and answers of other
        players
        not "UGC" but „PBC“(„Publicly Created Contributions")


...Universal urban sports-gamifyers?
        there are almost no examples of other urban sports gamification
        the world needs more urban games!




IV. New urban game: schodies!
       brand new urban sport: urban stairs running
       urban game: Prague as a playground
       map mashup
       on-line / off-line game
       no need of special gadgets (shoes, pedometers etc.)
       howto:
        look into map -> find your stairs -> run them out in the street-> mark your effort -> write a
        comment -> collect stairs -> collect badges -> share and compete with others -> enjoy your
        city!
       UGC: add new stairs
Markéta Dolejšová, 2012




Gamification of schodies
       the more stairs, the more success - be the best schodies runner!
       collecting badges
       finding new stairs - enjoying the feeling of being “schodies developer”
       sharing of success: facebook, twitter


Goals
       enjoy / explore the city
       get in form
       show off


V. Links
Schodies:
http://schodies.cz/


Global Sites:
http://weburbanist.com/
http://www.urbandictionary.com/


Czech Urban Culture Advisors:
http://www.viceland.com/
http://www.protisedi.cz/
http://komfortmag.cz/
http://www.radikalniveverka.cz
http://www.limeandtonic.com


Urban Sports sites:
http://pedal-project.com


Neg’s Urban Sports:
http://www.negdupree.com/urban-sports/

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Urban gamification

  • 1. Markéta Dolejšová, 2012 Urban Gamification I. Urban culture  public space  get the best of your city  mobile technologies - go social  coolness What constitutes urban culture?  Street art graffiti, sticker art, wheatpasting, street poster art, art intervention, street performance, street theatre, flash mobbing, sculpture, street installations, yarn bombing, guerilla gardening, video projection, light painting, videomapping etc.  Architecture / Design squatting, eco, temporary spaces etc.  Urban fashion street wear, vintage, retro, flea markets etc.  Food mobile food, pop-up restaurants / supper clubs, secret cooks club etc.  Urban sports running, jogging, skateboard, longboard, inline skates, rollerblading, aggressive inline parkour, biking, fixed gear, fun bike, freestyle BMX, bike tricking, extreme city cycling, bike polo, street jumping, building jumping, building climbing, free running, parkour, pomparkour, urban sprinting, urban surfing, urban climbing, urban kiting, urban golf, sign spinning, urban ninjas etc.  Hipsters and other urban species
  • 2. Markéta Dolejšová, 2012 II. How to gamify your city? Urban Gaming / Street Games  multi-player location-based games played out on city streets, built up on urban environments  city as playground  on-line communication  mobile localization technologies (smartphones, GPS receivers, webcams, Internet)  UGC  usually part game, part performance art, part sociology experiment  sometimes there isn't really a point to the game other than the experience itself Starting points  information circuit (blurring of private and public areas)  non-technology ascendants: flash mobs; games like hide-and-seek in the store, capture the flag, humans vs. zombies etc.  technology ascendants: computer games Examples  Geocaching since 1990’s GPS used to pinpoint exact locations and find „treasure“  Pacmanhattan recreation of video game sensation Pac-Man a player dressed as Pac-man runs around the Washington square park while attempting to collect all of the virtual "dots" x four players dressed as the ghosts attempt to catch Pac-man before all of the dots are collected on-line advisors x runners in the streets  Can You See Me Now? on-line players chased by runners on the street see: http://www.youtube.com/watch?v=hX4kZvEllwY  Uncle Roy All Around You
  • 3. Markéta Dolejšová, 2012 runners on the street chasing elusive Uncle Roy, accompanied by online players who are helping (or harming) them group of spies navigates street runners with clues successful game ends in Uncle Roy’s office -> crucial question:“ would you be willing to commit to help a stranger if called upon?“  You get me played between Mile End Park and the Covent Garden in London understanding - mediation - place see: http://www.youtube.com/watch?v=K4THE0Dk5Kw  Parallel Kingdom GPS-based MMORPG for iPhones and Google Android phones see: http://www.youtube.com/watch?v=ahvJbpJBG2g  MyGroove planting trees, fighting pollution  Tourality collect goodies on the street -> buy gadgets -> win gold and trophies -> compete with others see: http://www.youtube.com/watch?v=YY7wfQWeBf8&feature=player_embedded#!  Situationist urban game based on situationist movement  iCoolhunt hunt the coolest things around your city - be the guru of cool hunters  Fousquare ...everyone knows...
  • 4. Markéta Dolejšová, 2012 III. Urban Sports Gamification Urban Running  social running games  gadgets: trainers, pedometers, heart rate straps, sport watches, smart sensors, smartphones (see Nike +; Body Media; Fit bit; Run Keeper)  how does it work? http://earndit.com/how Examples  Nike + iPhone + iPod + Nike SportWatch + Nike SportBand + Facebook track time, distance and route of your run start new run -> post it to your facebook page -> get friend’s cheers -> get motivation -> compete with friends  Nike+ Tag GPS iPhone app runners compete against each other and whoever runs the slowest, the shortest distance, or starts running latest in the day is designated as “it” don’t be tagged -> don’t be „it“!  Nike Grid London is your game board: 40 postcodes in play and 4 phone boxes in each run -> collect phone boxes in your postcode -> the more runs, the more points -> earn badges no need of smartphones, pedometers or special Nike branded trainers -> low tech (in high life:))  „Seber policajtovi čepici a zmiz!“ („Get the cops cap and run away!“) Roman Týc for Nike ranking: one cap = base; two caps at once = double catch; beret = summer extras, run = clean game, from vehicle/public transport = pollo; Bonus for cooperation of the cop no need of gadgets
  • 5. Markéta Dolejšová, 2012  Zombies, Run! ultra-immersive running game for the iPhone, iPod Touch, and Android see: http://www.youtube.com/watch?v=GyFqZtKvya0 Urban Cycling  social biking games  gadgets: bike, GPS locator Example  Rider Spoke combining theatre with game play and state of the art technology cycle through the city alone at night and hide get bike -> find a hiding -> reveal a question -> answer -> find all hidings and answers of other players not "UGC" but „PBC“(„Publicly Created Contributions") ...Universal urban sports-gamifyers? there are almost no examples of other urban sports gamification the world needs more urban games! IV. New urban game: schodies!  brand new urban sport: urban stairs running  urban game: Prague as a playground  map mashup  on-line / off-line game  no need of special gadgets (shoes, pedometers etc.)  howto: look into map -> find your stairs -> run them out in the street-> mark your effort -> write a comment -> collect stairs -> collect badges -> share and compete with others -> enjoy your city!  UGC: add new stairs
  • 6. Markéta Dolejšová, 2012 Gamification of schodies  the more stairs, the more success - be the best schodies runner!  collecting badges  finding new stairs - enjoying the feeling of being “schodies developer”  sharing of success: facebook, twitter Goals  enjoy / explore the city  get in form  show off V. Links Schodies: http://schodies.cz/ Global Sites: http://weburbanist.com/ http://www.urbandictionary.com/ Czech Urban Culture Advisors: http://www.viceland.com/ http://www.protisedi.cz/ http://komfortmag.cz/ http://www.radikalniveverka.cz http://www.limeandtonic.com Urban Sports sites: http://pedal-project.com Neg’s Urban Sports: http://www.negdupree.com/urban-sports/