More than Just Lines on a Map: Best Practices for U.S Bike Routes
Prism evian
1. PERSONALITY
- Pure, innocent
- Fun
PHYSICAL
- Classy
- Moutains
CULTURE
- Iconic Pink & Blue
colors
- Healthy
-
- Proudly French
Forever Young
-
Trendy
SELF IMAGE
RELATIONSHIP
-
-
Emotionally
attached
-
Want to be cool
- Funny ads
REFLECTED
CONSUMER
- Youthful
- Reliable
- Lively
I want to protect
my baby
I want others to see
that I choose the
good & healthy
water