7. ✴ FIND & EMPOWER
YOUR ADVOCATES
THERE ARE PEOPLE WHO LOVE YOUR
BRAND ALREADY.
8. ✴ FIND & EMPOWER
YOUR ADVOCATES
THERE ARE PEOPLE WHO LOVE YOUR
BRAND ALREADY.
HELP THEM SHARE THEIR STORIES
& EXPERIENCES.
9. ✴ FIND & EMPOWER
YOUR ADVOCATES
THERE ARE PEOPLE WHO LOVE YOUR
BRAND ALREADY.
HELP THEM SHARE THEIR STORIES
& EXPERIENCES.
GIVE THEM MORE, DEVELOP THE
RELATIONSHIP FURTHER.
11. ✴ SEEK OUT CRITICS
& INVOLVE THEM
THERE ARE PEOPLE WHO HATE YOUR
BRAND & WANT TO VENT IT.
12. ✴ SEEK OUT CRITICS
& INVOLVE THEM
THERE ARE PEOPLE WHO HATE YOUR
BRAND & WANT TO VENT IT.
APPROACH THEM, ASK THEM WHY?
LISTEN, IMPORTANTLY, SHOW YOU
ARE LISTENING.
13. ✴ SEEK OUT CRITICS
& INVOLVE THEM
THERE ARE PEOPLE WHO HATE YOUR
BRAND & WANT TO VENT IT.
APPROACH THEM, ASK THEM WHY?
LISTEN, IMPORTANTLY, SHOW YOU
ARE LISTENING.
KEEP THEM INFORMED, WHAT DID
YOU DO WITH THAT INFORMATION?
15. ✴ OPEN A DIALOGUE
AND BE PREPARED
TO LISTEN
IGNORING SOMEONE IS RUDE,
DISRESPECTFUL & NOT EASILY
FORGOTTEN.
16. ✴ OPEN A DIALOGUE
AND BE PREPARED
TO LISTEN
IGNORING SOMEONE IS RUDE,
DISRESPECTFUL & NOT EASILY
FORGOTTEN.
START A CONVERSATION, LISTEN &
RESPOND IN A VALUABLE WAY.
17. ✴ OPEN A DIALOGUE
AND BE PREPARED
TO LISTEN
IGNORING SOMEONE IS RUDE,
DISRESPECTFUL & NOT EASILY
FORGOTTEN.
START A CONVERSATION, LISTEN &
RESPOND IN A VALUABLE WAY.
THIS IS HOW YOU MAKE FRIENDS
WITH YOUR CUSTOMERS.
19. ✴ CREATE A REASON
TO ENGAGE
STATIC INFORMATION IS BORING.
20. ✴ CREATE A REASON
TO ENGAGE
STATIC INFORMATION IS BORING.
WHY ARE YOU THERE & WHAT DO
YOU WANT TO DO?
21. ✴ CREATE A REASON
TO ENGAGE
STATIC INFORMATION IS BORING.
WHY ARE YOU THERE & WHAT DO
YOU WANT TO DO?
IS THE ANSWER SOMETHING YOU
WANT, OR YOUR CUSTOMER?
MAKE IT ABOUT THEM, NOT YOU!
29. ✴ CONNECT, DISCUSS
AND SHARE
GIVE YOUR AUDIENCE THESE TOOLS.
WHAT ARE THEY GOING TO DO OR
SAY? YOU CAN INFLUENCE RATHER
CONTROL THIS.
30. ✴ CONNECT, DISCUSS
AND SHARE
GIVE YOUR AUDIENCE THESE TOOLS.
WHAT ARE THEY GOING TO DO OR
SAY? YOU CAN INFLUENCE RATHER
CONTROL THIS.
MODERATE, DON’T CONTROL