1. Methods of Research and Enquiry Maree Wilson Student Midwife

2. Human Lactation Ultimate source of nutrition for babies WHO recommendation – EBF for SIX MONTHS Increase of breastfeeding at birth BUT -

3. Not at six months WHY? Global studies identify numerous factors associated with duration of breastfeeding Nation-specific qualitative material needed “WHAT IS GOING ON HERE?”

4. “What are the lived experiences of New Zealand mothers that affect the duration of exclusive breastfeeding?”

5. “Their world in their words”Babbie, 2011 Enhanced communication Effective education Positive intervention Identification of those mothers most in need of support Improved breastfeeding outcomes

6. Qualitative Approach In-depth recorded interviews Small group of volunteer breastfeeding mothers IMPORTANCE OF THE INTRUMENT – THE INTERVIEWER .... ME Reflexivity – commitment to ‘truth” Aware of what guides me

7. Goal :Thematic analysis to establish rich material associated with Exclusive Breastfeeding in New Zealand

8. British review – controversy Not new research Received funding from infant formula companies Conflicts of interest detract Ocean analogy - thanks to the life savers! “ ... I am glad I stayed”