1. Adwords API v201302
Product Highlights
February 2013 Google Confidential and Proprietary
Google Confidential and Proprietary

2. Developing… for a constantly connected world
Google Confidential and Proprietary

3. Relevance depends on intent and context
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Delivery Map Party Menu & Delivery
Pizza Pizza
On phone On laptop
Downtown At home
7:30 pm 11:14 am
Google Confidential and Proprietary

4. Challenge: Scale to reach Multi-Device Consumers
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1:30 pm 11:14 am
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Google Confidential and Proprietary

5. Adwords API- Product Highlights
Encourage Innovation , Remove Barriers
○ Cost
○ Ease of Use
○ Time to Market
New Features to Improve Relevance
○ Smarter Ads and Extensions
○ Powerful Bidding, Budgeting, Structure
○ Advanced Reports and Optimization
Google Confidential and Proprietary

6. Removing Barriers
Google Confidential and Proprietary

7. Removing Barriers: Development Cost
Adwords API is FREE
○ From Mar 1st 2013
○ Basic v/s Standard Access Levels
○ Counting Operations, Not API units
Google Confidential and Proprietary

8. Removing Barriers : Ease of Use
Faster Testing and Automation
○ Test Accounts, No Sandbox
○ Adwords Scripts, Accessible in the UI
○ Javascripts to Automate tasks, No IDE
Google Confidential and Proprietary

9. Removing Barriers : Time to Market
Faster Releases
○ Forward Compatibility Maps
○ Migration Guides for Upgrade versions
○ Documents, Libraries, Code Samples
Google Confidential and Proprietary

10. New Features
v201302
Google Confidential and Proprietary

11. New Features: Smarter Ads and Extensions
Multi-device Marketing
○ Mobile Preferred Creatives
○ Feed Services for Extensions
○ App promotion template
Google Confidential and Proprietary

12. New Features: Powerful Bidding , Budgeting, Structure
○ Mobile Bid Adjustments
○ Bid Adjustment Suggestions +10% On phone
○ Bidding Strategies and transitions
○ Control for Content Bid Dimensions +5% 7:30 pm
Friday
○ Shared Campaign Budgets
○ MCC Mutate Services 1.15x bid
Google Confidential and Proprietary

13. New Features: Advanced Reporting and Optimization
New Reports
○ Placeholder Feed Item
○ Audience Performance
○ Display Topics Performance
○ Placement Performance
More Context
○ Device Preference in Ad Performance reports
○ Device Type in Click Performance reports
○ Improved Keyword Suggestion and Traffic estimates
February 2013 Google Confidential and Proprietary
Google Confidential and Proprietary

14. Reminder: Old Version Sunset Dates
v201206: Mar 25, 2013
v201209: July 1, 2013
Thank You
February 2013 Google Confidential and Proprietary
Google Confidential and Proprietary