Spoke to our internal marketing department about the use and benefit of using Klout to measure online influence. Discussion covered: • Understand Influence • True Reach • Amplification • Network Effect • Earning Perks • Importance to Brands • How Few Influence the Many • Identifying Influencers •  Targeted Campaigns • Brands using Klout

1. What is Klout?
Measuring Social Influence
Marcus Nelson | Director of Social Media

2. Our mission is to help everyone understand and leverage their influence

4. The Klout Score measures influence based on
your ability to drive action. Every time you create
content or engage you influence others.
 True Reach
 Amplification
 Network Impact

5. Your True Reach is the number of people you
influence. We filter out spam and bots and focus on the
people who are acting on your content. When you post
a message, these people tend to respond or share it.

6. Your Amplification is how much you influence people.
When you post a message, how many people respond
to it or spread it further? If people often act upon your
content you have a high Amplification score.

7. Your Network indicates the influence of the people in
your True Reach. How often do top Influencers share
and respond to your content? When they do so, they
are increasing your Network score.

17. THANK YOU
@marcusnelson | fb.me/marcusnelson | marcus@salesforce.com