4. Yesteryearâs challenges
⢠Feasibility of a flying car:
⢠ENGINEERING - Must safely take off, fly and land throughout urban environments
⢠SAFETY - Pilot training, safety checks, 3 dimensional space are all problematic
⢠ECONOMICS - Small but powerful propulsion costs millions to produce
6. Todayâs automotive challenges
⢠Automaker competencies are focussed around making engines and auto
bodies, designing and marketing cars
⢠Still rebuilding their workforces after having shed more than 470,000 jobs
during the Great Recession
⢠This may mean creating and empowering smaller, more nimble teams and
developing a higher tolerance for risk
⢠Big players in the space may no longer dominate the future of mobility
7. Looking forwardâŚ
⢠Emissions concerns
⢠Smart cars
⢠Connected car data
⢠Self-driving cars
⢠Consumer Preferences
⢠Access over ownership
⢠Rise of ride/car sharing
⢠3D printing
8. Emissions concerns
⢠EFFICIENT â Burning less fuel, generates fewer emissions
⢠CLEANER â Biofuels reduce emissions by 80 percent
⢠ELECTRIC â Renewable sources produce zero emissions
9. Smart Cars
⢠COMPLEXITY â High-end cars now have more lines of codeâ¨
than fighter jets make intelligent decisions for the drivers and passengers
⢠AUTOMATION â Sensors enable changes in driving conditions, parking,
braking and ground clearance without human interference
⢠ADD-ONS â new interfaces and connections to mobile devices
⢠COSTS â The value of a car increasingly resides in software and electronics
10. Connected car data
⢠COMPUTERS â In-car Internet and the array of sensors collecting data on
speed, driving skills and traffic conditions
⢠DOCKING â Smartphone integration is more important than âsmartâ
standalone services such as GPS or entertainment systems
⢠REPORTING â Notifications push to mobile devices to indicate changes in
mechanical conditions of automobile or analyze driving habits
11. Self-Driving Cars
⢠DRIVERLESS â Already appearing automatic parking spaces, maintaining
safe following distances and stay in lane in steady traffic
⢠RACE â Google, Cisco, Tesla, and even Apple are rumored to be working
on autonomous technologies
⢠BENEFITS â Reduction in traffic accidents, disabled given new freedoms to
travel, driving becomes a leisure activity or possible productive rather than
a chore
12. Consumer Preferences
⢠INFOTAINMENT â A recent Consumer Reports survey found that infotainment
equipment was the most troublesome feature in 2014 vehicles, suggesting a
powerful upside for companies that can devise superior systems
⢠SMARTPHONES â Consumers want to integrate with their connected cars
rather than purchase an additional, sub-standard technology ecosystem
⢠ATTITUDES â Millennials in particular are comfortable without ownership of
transportation, yet wish to control mobility
13. Access over ownership
⢠MOBILITY â 91% of Millennials surveyed say owning a car is very
important to their life, though access to and owning a car are synonymous
for most
⢠LICENSES â declining number of 16-year-olds with drivers licenses
⢠CONVENIENCE â As access trumps ownership for more car drivers, the notion
of the vehicle as docking station will become even more critical.
14. Rise of ride/car sharing
⢠BIAS â Appeals to younger, urban male and single. Half of consumers
consider such services, so still more education and trust-building needed
⢠EFFICIENCY â Smartphone make ridesharing significantly more convenient
to browse, book and pay for a car or ride
⢠ACCOUNTABILITY â Part of the sharing economy is developing a good
reputation that situates one as trustworthy and reliable.
⢠DATA â Personal profiles and transaction transparency build strong and
connected communities for sharing.
15. 3-D Printing
⢠PROTOTYPING â Manufacturers now able to turn around ideas in close to
real time meaning faster time to delivery
⢠MATERIALS â Evolutionary changes in composite materials are making
product modeling stronger and more durable
⢠CUSTOMIZATION â After-market and consumers able to design and build
modifications to existing specifications to create the cars they desire
16. Summary
⢠OPPORTUNITY â Boost renewable energy to promote zero emissions
⢠OPPORTUNITY â Simplifying code and streamlining user experience
⢠OPPORTUNITY â Treat vehicle as mobile docking station for interoperability
⢠OPPORTUNITY â Reduce dependency on ownership, focus on mobility
⢠OPPORTUNITY â Incorporate ride sharing as an evolving marketplace
⢠OPPORTUNITY â Manufacture with aftermarket modifications in mind