For senior level advertising course we conducted an ad campaign for the City of Grand Rapids sustainability project called Sustainable GR. This is the final presentation presented in front of mayor of Grand Rapids and the City Council.

1. Sustainability Campaign for the City of Grand Rapids Presented by: Impressions Inc.

8. Grand Rapids Population by Age

11. Primary Research Key Findings

12. Primary Research Key Findings

13. Primary Research Key Findings

14. Primary Research Key Findings

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16. Primary Research Key Findings

17. Primary Research Key Findings

24. Sustainability Tip of the Day Spokesperson: It’s easy to make a difference. [Spokesperson name] here with your sustainability tip of the day. Try this tip to live environmentally and economically sustainable: Reuse grocery store bags instead of throwing them away. Or you can re-use them as garbage bags to save money. For more tips like these or to find out how you can care live and sustain visit the Sustainable Grand Rapids Web site at W-W-W dot Sustainable G-R dot com.

25. Sustainable Grand Rapids Holds YouTube Contest Winning Video to be Posted on City’s Web site GRAND RAPIDS, Mich.- Sustainable Grand Rapids will hold a YouTube contest starting this Wenesday. Contest judges include Mayor George Heartwell, Grand Rapids Press Entertainment Editor John Gonzalez and WOOD TV 8 Meteorologist Terri DeBoer. The winning video will be shown on the City of Grand Rapids’ Web site. The community is invited to submit creative videos showing how they live sustainably or explaining what sustainability means to them. The Community section of YouTube shows the contest along with a video on official rules. Sustainable Grand Rapids, a division of the City of Grand Rapids, was formed in 2007 to promote the social, economical and environmental components of the Triple Bottom Line. Sustainable Grand Rapids seeks to encourage sustainable practices in the community for the promise of a future. www.sustainablegr.com

26. YouTube Video Contest

37. CARE. LIVE. SUSTAIN.

38. Novelties

48. Budget Tactics Cost Quantity Total Amount Facebook $0.00 1 $0.00 Twitter $0.00 1 $0.00 Stickers 500 $645.00 Billboards $3,500.00 2 $7,000.00 Carpool Parking Stickers 500 $645.00 Newspaper $92.55 12 $1,110.60 Press Releases $0.00 $0.00 YouTube $990.00 1 $990.00 Public Service Announcement $100.00 1 $100.00 Web Site $85.00 1 $85.00

49. Budget Continued Novelties Magnets $0.05 1000 $500.00 Pencils $0.11 2000 $220.00 Spokesperson Pro Bono $0.00 Meijer Partnership Pro Bono $0.00 Salvation Army $0.89 100 $89.00 Food Drive $0.89 100 $89.00 Tipsheet Print Up $0.89 1000 $890.00 Total = $12,363.60

51. Thank you!