Manguru is an online platform founded in 2012 that allows users to share and discuss business etiquette dos and don'ts for Chinese culture. It provides region-specific guides to help Dutch businessmen avoid inappropriate behaviors when working with China. The platform aims to build an engaged community to exchange information and make cultural understanding easier. Manguru seeks an initial investment of €4898.98 to develop new features like community building, analytics, and advertising options to expand its network and generate an estimated annual revenue of €62,400.

1. Manguru - Your guide on Chinese business
manners, do’s and don’ts
Share • Interact • Respect • Connect
Summary
Founded on : 1-04-2012
Founder : Marco de Groen (www.marcodegroen.com)
Registed at : i-Depot BBIE under the number 036878
Business plan Website : www.manguru.nl
Contact information: info@manguru.nl / info@marcodegroen.com
info@manguru.nl Manguru bidbook : manguru_bidbook_4.0
www.manguru.nl
Mission
1/3 Manguru is an online platform that allows users to post and share business
manners do’s and don’ts from China. It can be useful for Dutch business
man to know about Chinese business manners when you are travelling,
doing business or when you are researching the Chinese culture.
The platform transcends existing references on manners because it does not
only describe manners generically. It gives deep insights in the contexts and
practical use of manners and related manners. Based on all this information
a do’s and don’ts list is created for each category of manners in a certain
region.Therefore by using this platform you will never act inappropriate when
dealing with the Chinese culture as a Dutch businessman.
Services
An online platform that is easy accessible anytime and anywhere.
Where manners are shared by natives and discussed by them with other
users and experts. Allowing users to understand and respect different
cultures more and better. The eventual data produced on the platform is
stored and re-used into clear and short datasheets, which can be used by
users while travelling or as a marketing tool. Also moderators (who consist
of cultural experts) will create custom made do’s and don’ts lists for each
category of manners that are located in a certain region of Holland or China.
This will allow business people to get a fast, clear and short total overview
of what are currently the main trends on manners at the location where they
are, or going to be. Another great asset to the platform is the online commu-
nity that still needs to be created. On this platform users will be able to post
job vacancies, projects, questions and more. But also Chinese agencies and
suppliers could interact here with possible Dutch clients.
Competition
There is much competition in analogue and digital way. Only the main issue
is that these competitors offer information that is too general, too long and
most of the time not provided by natives. Their websites and books make it
hard to share the information fast and everywhere.Also when people read a
long book they will only remember parts of the manners which is a shame of
the time spend on reading it. Another thing is that people reading a book will
also decide themselves what is most important to them, this while experts
could now make that choice for them.This is where Manguru steps in.

2. Achieved goals
• The creation of Manguru and its corporate Identity
• Collect a first set of unique do’s and don’ts
• Contacted Foundations in Holland for a possible cooperation
• Created a first working version of the Manguru website
• 40 subscribed members since the website launch in August 2012
Offered services right now
• Unique do’s and don’ts filtered on region and categories
Business plan • User profiles where contact information and a website link is shown
• Background information behind manners (tags, comments, location)
info@manguru.nl • Finding new contacts at Manguru for a bigger network in China
www.manguru.nl • Giving users the option to add a do or don’t themselves
Goals for 2013
2/3
• Create the community on the Manguru website
• Generate statistics from the do’s and don’ts to form a marketing tool
• Make it possible to advertise on the platform at do’s and don’ts
• Contact more experts and foundations to support Manguru
• Website updates for Manguru on a regular base
Estimated costs for these future goals
Create the community € 2099.99
Create the Statistics € 1299.99
A website update on functionalities € 899.00
Make the advertising option € 600.00
All in total this is € 4898.98
Benefits from these goals
• A community will lead to more users, more options and a frequent
visit from users and more income for posts that users make in the
community itself
• Statistics from the do’s and don’ts create a valuable marketing tool
which allows users being able to adverstise more specific in a
certain country and its region
• The website updates will remove all small buggs in the website, but
also helps the website to function better and to adjust it to its users
needs and demands.
• Manguru will become more interesting for Chinese agencies and
suppliers to share their information, but also for Dutch agencies to
find their Chinese contacts.
• More advertising can be done on the website which will provide
more income for the platform in order to earn money
• More users will be interested which means a bigger network, more
interaction, more data, more advertising and more promotion

3. Earnings
Advertising
• Job vacancy, project post, company promotion, or an advertisement
post in the community which will be visible for several months.
€ 260,00 for each post
• Posting an advertisement at a do or don’t
Business plan € 150,00 for each advertisement per month
info@manguru.nl Social media
www.manguru.nl
• Your company video (including a link) on our Youtube channel and a
link on our Twitter and Facebook page to the video.
3/3
€ 100,00 for each video per month placed on Youtube
• Let Manguru edit your video material into a special promotion video
that will be placed on our Youtube channel including a link on Twitter
and Facebook to the video
€ 500,00 for each edited video
€ 100,00 for each video per month placed on Youtube
Possible generated income each month
Advertising
€ 2600,00 (Based on 10 community posts each month)
€ 1500,00 (Based on 10 advertisements each month)
Social media
€ 500,00 (Based on 5 video’s placed on Youtube)
€ 600,00 (Based on 1 edited video by Manguru on Youtube)
Total income each month : € 5200,00
Possible income each year : € 62.400,00
Why help Manguru?
Manguru is on the edge of breakthrough and offers users a great ser-
vice for doing business in China. If successful Manguru could focus
itself on other countries then only China offering more interesting
possibilities for its users.
What are we looking for?
We are looking for a sponsor or investor who could help us with the
first investment of € 4898.98. For more info please see:
www.slideshare.net/marcodegroen/manguru-bidbook-40