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37 ways for new
product ideas
Marc Heleven
Looking for new products or services,
check and imagine if one of the 37
ways is possible for your challenge.
Remarkable i...
01. Simplify
less is more / usability / service design / minimal
www.7ideas.net
02. Add experience
5 senses / experience economy / exclusivity
www.7ideas.net
03. Co-branding
co-creation / strategic alliances / open innovation
www.7ideas.net
04. Low cost
disruptive innovation / business model innovation
www.7ideas.net
05. Go green
sustainability / cradle to cradle / eco-innovation
www.7ideas.net
06. Disrupt your industry
blue ocean or radical innovation
www.7ideas.net
07. Mass customization
personalization / 3D-printing
www.7ideas.net
08. Build a community
consumer tribes / personal branding
www.7ideas.net
09. Go back to history
history watching / authenticity / retro marketing
www.7ideas.net
10. Make it smaller
miniaturization / portability / less is more
www.7ideas.net
11. Tell a story
roots / authenticity / storytelling
www.7ideas.net
12. Make it multifunctional
combination innovation
www.7ideas.net
13. Product extensions
brand extensions / line extensions
www.7ideas.net
14. Search for other uses
multifunctional / unexpected uses
www.7ideas.net
15. New target groups
segmentation / marketing / long tail
www.7ideas.net
16. Make new combinations
smart combinations
www.7ideas.net
17. Reduce time
instant / ready to / one minute / quick / hassle free
www.7ideas.net
18. Customer in control
prosumers / co-creation
www.7ideas.net
19. Add some fun
just fun
www.7ideas.net
20. Do it yourself
self service – DIY - prosumer
www.7ideas.net
21. New business models
business model innovation
www.7ideas.net
22. Make ‘impossible’ things
Challenge yourself
www.7ideas.net
23. Make shortcuts
direct / peer to peer / disintermediation
www.7ideas.net
24. Crowd sourcing
crowd funding / open innovation
www.7ideas.net
25. Access > ownership
Access is more important then ownership
www.7ideas.net
26. Excellent service
service innovation
www.7ideas.net
27. Innovation ecosystems
closed innovation platforms
www.7ideas.net
28. Make products smarter
internet of things / self learning
www.7ideas.net
29. Low tech solutions
frugal innovation
www.7ideas.net
30. Let nature inspire you
biomimicry
www.7ideas.net
31. Make it virtual
virtualization / service innovation
www.7ideas.net
32. Other industries inspiration
Look for inspiration in other branches or industries
www.7ideas.net
33. Go for slow
time / quality of life
www.7ideas.net
34. Temporary offerings
limited / pop-up / exclusivity
www.7ideas.net
35. Go for hybrid solutions
combination innovation / hybrid technologies
www.7ideas.net
36. Take it easy
simple / convenience
www.7ideas.net
37. Start with a dream
visionary leaders
www.7ideas.net
If you like this,
you’ll love
our book
Amazon.com Bol.com iBooks
crossindustryinnovation.com
www.7ideas.net
Cross-industry innovation expert / ideaDJ
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33. Go for slow time 37 ways for new product ideas

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33. Go for slow
time / quality of life
www.7ideas.net

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