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Join us for Simon-Kucher & Partners' Life Sciences European Strategy Forum in Zurich, where experts from Simon-Kucher & Partners along with an external industry speaker and payer panelists will present insights and practical solutions for monetizing pharmaceutical innovations in a new era.
The challenges of bringing pharmaceutical products — even innovative ones — to market have never been greater. From selecting the right assets in early stage clinical development to protecting their net prices under new payer mechanisms to implementing effective commercialization models and market access planning, the path to successful monetization is changing.
Innovation itself is no guarantee of pricing and market access success. Competitive and payer pressures continue to erode the opportunities for manufacturers to fully monetize their innovations. How do other industries bring innovations to market? Which frequent pitfalls can be identified? How can pharmaceutical manufacturers take the right steps throughout the product development process to ensure success?