1. Company
profile
Ac5vi5es
&
services
Selected
cases
September
2011
1

2. Source
Ouest
–
Interna/onal
Logis/cs
Consul/ng
Strong
Growth
An
experienced
team
• Founded
in
April
2009,
Offices
in
• Consultants
originated
from
a
range
of
Versailles
-­‐
France
different
horizons
• Revenues
2009
:
180
K€
• Management
roles
in
logis5cs
&
• Revenues
2010
:
600
K€
supply
chain
• Network
of
opera5ng
partnerships
• Over
100
significant
projects
covering
France,
Germany,
Italy,
UK,
managed
Spain
and
Benelux,
Singapore.
• Wide
skillset
available
• 5
consultants
• Management,
development
• Opera5ons,
Engineering
• Focus
• Sectors
:
Retail,
Life
science,
Out
of
home
dining,
automo5ve,
building
materials
• Interna5onal
:
Europe,
Asia,
Middle
East
• Focus
on
clients
with
a
high
value
chain
crea5on
poten5al
• Sa5sfy
a
limited
number
of
core
clients
:
>50%
of
revenues
is
«
repeat
business
»
• Our
mission
• Advise
by
integra5ng
innova5ve
supply
chain
solu5ons
into
businesses
value
chains
• Develop
a
unique
partnership
based
on
customer
in5macy
• Develop
customer
teams
exper5se
through
day
to
day
collabora5ve
work
• Transfer
current
industry
prac5ce
know
how
and
an5cipate
on
future
standards
• Our
values
• Engagement,
excellence,
team
work
for
tangible
results
2

3. Our
business
spans
from
incep/on
of
supply
chain
concepts
to
their
effec/ve
implementa/on
into
services
Discover
Design
Develop
Deploy
• Business
vision
• Network
• Transport
modes
• Change
issues
• Customer
service
Architecture
decisions
integrated
into
ambi5on
• Organisa5on
&
• Inventory
Implementa5on
• Supply
chain
workflow
efficiency
ramp
up
strategy
value
crea5on
• Concep5on,
modelling
• Build
and
deploy
poten5al
sizing
and
• Tender,
evaluate,
teams
• Sustainable
opera5onal
setup
contract
&
• Troubleshoo5ng
development
of
logis5cs
sites
monitor
3
PL/
• Monitor
agenda
• Budge5ng
&
carriers
contracts
performance
• Integra5ng
the
COGS
modelling
• WMS/TMS
tools
against
plan
heritage
into
the
• Make
or
buy
»
:
specifica5on
• Bug
iden5fica5on
next
model
strategic
• Technology
and
fixes
• Supplier
mapping
appraisal
of
the
• Detailed
process
• Repor5ng
&
evalua5on
on
opportunity
to
manual
• Post
mortem
supply
chain
outsource
• Project
planning
analysis
capabili5es
logis5cs
• Budget
control
opera5ons
3

4. Our
difference
:
we
operate
across
Europe
and
Asia
Ownership
&
Exper/se
Culture
accountability
• Source
Ouest
leverages
the
• Supply
chain
&
logis5cs
• At
Source
Ouest,
we
are
all
exper5se
of
a
network
of
exper5se,
acquired
in
too
aware
of
the
proven
partners
opera5ons
and
in
the
importance
of
the
cultural
• Source
Ouest
manages
the
boardroom
alike,
is
the
dimension
in
making
a
assignments
and
remains
common
denominator
of
success
of
interna5onal
accountable
for
the
quality
the
extended
team
projects
of
its
deliverables
• We
provide
exper5se
in
all
• All
Source
Ouest
partners
aspects
of
logis5cs
bricks
have
a
proven
experience
in
managing
mul5
na5onal
transforma5on
projects
in
supply
chain
McKinsey
es*mates
that
85%
of
worldwide
GDP
will
be
sold
across
interna*onal
borders
in
20
years.
Geographies
covered:
UK,
Germany,
Czech
Republic,
Hungary,
Spain,
Italy,
Poland,
Russia,
Ukraine,
Turkey,
South
East
Asia,
China
4

5. Selected
cases
–
Strategy
&
organiza/on
Client
Stakes
Objec/ves
Results
Healthcare
at
• Reduce
procurement
costs
(40
M
€)
• Structured
tendering
for
medical
devices
leading
to
a
home
• Create
&
organize
a
supply
chain
dept.
3
M€
anual
saving
• Leverage
group
size
under
LBO
• Design
network
of
plamorms,
central
stocks
&
• Sales
forecast
&
inventory
planning
implementa5on
• Logis5cs
performance
regional
outbases
(processes
&
tools)
opera5ons
• Recruitment
&
coaching
of
the
supply
chain
team
• Op5mise
inventory
loca5on
against
service
levels
• Ra5onalisa5on
and
reduc5on
of
fleet
by
12%
• Shrink
the
van
fleet
(>500)
Frozen
CPG
• Devise
commercial
strategy
logis/cs
• Structured
partnerships
with
3
major
European
• Formulate
and
develop
service
offering
players
• Under
u5lised
deep
freeze
including
pan
European
refrigerated
• Vendor
managed
inventory
concept
successfully
storage
warehouse
(24,000
transport
introduced
to
major
retailers.
pallets)
• Develop
strategic
partnerships
with
• Full
and
marginal
cos5ng
tool
to
allow
dynamic
refrigerated
carriers
• Build
a
cost
and
pricing
model
gross
margin
management
Hospitality
industry
• Design
and
implement
processes
with
clear
• Implemented
a
new
supply
chain
organisa5on
from
• Too
high
inventory,
responsibili5es
over
sales
forecast,
merchandise
products
managers
to
shop
back
office
obsolescence
on
seasonal
items
replenishment
rules
and
inventory
planning
• Implemented
a
specific
sooware
suppor5ng
the
over
wide
range
of
SKU’S
• Reduce
inventory
by
25%
collabora5ve
workflow
for
store
replenishment
via
• Out
of
stocks
on
the
sales
floor
• Improve
availability
to
95%
on
top
100
automa5c
reordering
runners
• Inventory
and
availability
on
target
Hospitality
industry
• Review
inbound
logis5cs
organisa5on
• Improvement
plan
of
web
based
ordering
tools
at
• Focus
inbound
logis5cs
on
value
performance
(cost,
quality/safety,
service)
hotel
level
delivered
to
hotels
• Propose
improvements
to
suppliers
• Based
on
hotel
logis5cs
requirements
extensive
• Improve
service
(wholesalers
)
logis5cs
survey,
focus
logis5cs
on
genuine
expecta5ons
• Reduce
inbound
logis5cs
cost
• Economical
evalua5on
of
an
integrated
• Opera5ng
cost
improvement
poten5al
within
8%
to
inbound
logis5cs
system
18%
depending
on
op5ons
5

6. Selected
cases
–
Global
supply
chain
Client
Stakes
Objec/ves
Results
Sourcing
for
Retail
• Take
control
of
supply
chain
from
China
to
• SOP’s
designed
and
agreed
with
2
appointed
3PL’s
• Global
Sourcing
Asia
poten5al
export
to
Carrefour
countries
worldwide
• Purchase
order
track
and
trace
system
implemented
under-­‐u5lised
• Implement
control
tower
model
based
on
• Solu5on
rolled
out
intra
Asia
and
ROW
• Logis5cs
in
hands
of
suppliers
SOP’s
and
Track
and
trace
systems
• Increased
volumes
by
50%
over
2
years
:
France
share
• Increase
internally
sourced
volume
dropped
from
70
to
40%
Sourcing
for
Retail
• Design
a
mul5
countries
hub
based
system
to
• Mul5
country
hub
(16,000
Sqm)
implemented
in
• High
cost
of
inbound
logis5cs
consolidate
freight
in
Asia
Malaysia
(PTP)
to
deconsolidate/reconsolidate
18,000
from
Asia
to
Europe
for
• Eliminate
merge
in
transit
opera5ons
in
Teu’s
from
6
Asian
countries
into
NL
and
Germany
for
seasonal
products
Europe
direct
container
delivery
into
stores
• Insufficient
reliability
in
supply
• Minimize
inbound
logis5cs
costs
• 92%
of
deliveries
within
the
week
of
due
date
Sourcing
for
Retail
• Reduce
system
inventory
from
120
days
to
less
than
• Too
high
inventory
of
• Design
a
«
shared
services
»
supply
chain
70
day
by
implemen5ng
a
a
consolida5ons
solu5on
permanent
range
held
in
organisa5on
servicing
12
european
retail
into
mul5
BU
FCL
and
weekly
increased
shipping
european
warehouses
and
brands
frequency
ex
Chinese
ports.
stores
• Prove
the
economical
trade
off
obtained
via
• Iden5fica5on
of
key
opera5ng
processes
between
• Import
logis5cs
controlled
by
mul5
BU
consolida5on
in
sourcing
area
by
European
BU’s
and
sourcing
office.
Organisa5onal
chinese
supplier
changing
incoterms
alignment
and
preliminary
selec5on
of
3PL’s
to
operate
the
solu5on.
6

7. Selected
cases
–
Opera/onal
performance
Client
Stakes
Objec/ves
Results
Retail
DC
ops
• Losses
for
the
3PL
opera5ng
• New
local
management
• Restore
sustainable
service
level
to
stores
na5onal
NDC
in
Hungary
• All
processes
audited
&
improved
through
IT
best
use
• Restore
Opera5ng
Profit
to
Group
• High
turnover
in
site
• Restored
quality
of
service
aoer
3
months
expecta5on
management
• Restored
sustainable
posi5ve
EBIT
aoer
6
months
• Rebuild
customer
confidence
in
long
term
• Service
to
stores
below
• Renego5ated
tariffs
and
extended
contract
with
ability
to
serve
contractual
KPI’s
client
Retail
DC
ops
• 3PL
not
working
proac5vely
• Won
the
contract
for
a
3PL
(design,
nego5a5on
&
• Design
alterna5ve
warehouse
&
distribu5on
enough
towards
customer
implementa5on)
process
enabling
late
cut
off
5me
for
store
service
development
• Extended
the
ordering
cut
off
5me
by
2
hours
orders
requirements
• Upscaled
the
rate
of
X-­‐dock
from
45%
to
60%
and
• Increase
the
rate
of
X-­‐docked
products
at
DC
• Contract
renewal
situa5on
reduced
pick
faces
at
DC
by
1,500
Sku’s
Logis/que
&
• Sucessfully
implement
Import
• Engineer
a
flexible
lease
on
warehousing
site
Distribu/on
warehouse
in
Bucarest
• Retain
key
talented
staff
in
a
highly
• Successful
implementa5on
managed
in
3
months
• Variabilise
opera5ng
costs
in
a
compe55ve
and
turnover
labor
market
• Extended
range
to
locally
sourced
CPG
products
in
strong
growth
environment
and
• Deliver
from
day
one
high
service
levels
to
year
2
increasing
requirements
for
sa5sfy
an
aggressive
hypermarkets
opening
• Controlled
staff
tunover
:
<15%
over
12
months
Roumanie
warehouse
space
programme
Medical
products
• Opex
reduc5on
in
semi
distribu/on
• Opex
reduc5on
automated
distribu5on
• Process
mapping
&
Reengineering
centers
• On
going
• Nego5a5ons
with
industrial
rela5on
• Delivery
round
op5misa5on
counterparts
prior
to
go
live
using
market
leader
sooware
• Iden5fica5on
and
management
of
economic
• Insufficient
cost
control
on
3rd
subordina5on
cases
• Renego5ated
all
300
contracts
at
local
level
and
party
transport
• Formal
tendering
process
at
local
level
control
processes
and
tools
implemented
centrally
• High
variability
on
cost
per
mile
implemented
for
central
monitoring
• Opex
reduced
by
5,5
%
• Reduc5on
in
opex
budget
7

8. Our
team
brings
significant
interna/onal
experience
8