Overview of Social Media sites: Facebook, Twitter and LinkedIn. Social Media basics www.wsi4realweb.com | 866-462-7456.

1. 50% of my advertising budget is wasted, The trouble is I do not know which 50%. John Wanamaker 1838-1922

2. What Is Social Media? A category of sites that is based on user participation and user-generated content social mediais basically aconversation socialmedia hi What’s up?

3. Consumers Rule. Users Control their own online experience Users Influencethe experiences of others Users Expect brands/companies to be Accessible, Authentic, Transparent...

4. Consumers Use Networks Such As

5. Who is in this Conversation? Spectators – Watch, Read, Listen 69% 2. Influencers – Involved & Contribute

6. Effective Social Media Optimization What’s in it for YOU.

7. 5 reasons why…. SMO is GOOD for YOU?

8. Why is SMO Good for YOU? Reason #1 Search Engine Rankings SMO often results in Multiple rankings: Your channel, Your page, Your blog, etc. can all find 1st page rankings

9. Why is SMO GOOD for YOU Reason #2 Public Relations Web 1.0Web 2.0 Static, standard-form Find Web “Influencers” news releases - Key Bloggers, - Twitterers - Video Sites - Forum Moderators - RSS Feeds - PR Web

10. Why is SMO GOOD for YOU Reason #3 “RICH” Content Web 1.0Web 2.0 None Most Great Social Media = Engaging Value-RichContent

12. Cross-promote in each of your social media sites... profile links to your blog, visa versa; channel links to corporate site; account links to everything!

13. Why is SMO GOOD for YOU Reason #5 Customer Service & Retention: Social-media interaction for consumer is: - Better than a call or email to nameless, faceless corp. - Speedier response

14. Case Study: How the Largest Campaign in the US History Won using Social Media

18. You + SMO = More Touch Points Where is the your Group? Why Not have a Page? Start a Social Networking Site Start a Blog “Tweet” on

19. TheOpportunity Come Join The Conversation

20. CASE Studies

21. Drill Down or Your Direction Twitter Facebook LinkedIN

22. Jack Hit by Bus & Launch of New Logo

23. 3 Approaches to Twittering 1. Conversational Twitters ( Zappos.com) 2. News Feed Twitters (Amazon, NY Times) 3. Reputation Monitoring Twitters (Dell)

24. Zappos.com CEO’s Business Card

25. Zappos is empowering all their employees to engage with customers through Twitter. Their company is all about creating a GREAT customer experience (252+ Employee Twitter Accounts)

26. * Search Tool: www.search.twitter.com to search Twitter database. Usewww.TinyUR.com and www.Bit.ly.com to abbreviate links . Twitter posts are so brief (limited to 140 characters), conventional website addresses don’t fit. www.Twellow.com: Helps you can find people who are related to your business and special interests. www.Tweetdeck.com: Gives you a lot more control over what you see on the screen it keeps your contacts and topics organized and characterized. Tools

27. Building Community Add Friends Create Friend Lists Join Groups Post Questions Answer Questions

29. Video Tagged of You

30. Wall Posts

31. Education Info

34. Friends

35. Everyone

36. My Network and Friends

37. Friends of Friends

38. Only Friends

39. Customize

40. Some Friends

41. Networks

43. 1.Profile 2. Jobs 3. People 4. Answers 5. Companies 6. Groups 7. Applications 8. Privacy Settings

44. Marc’s ProvisorLnkedIn

45. Summary 6 Ways to Generate Leads with LinkedIn and Facebook: Selectively Connect with existing relationships and thought leaders Strategically Join appropriate groups Ask Questions Answer Questions Give free stuff: Webinar, white papers. Help others

47. OveruseFailure to Measure Results

48. Summary What are the Companies and Industries Where Social Media is Working Best? Major Corporations & Brands Politics Small & Mediums businesses Experts in their fields Network marketing Human Resources Promotion – Live Events

49. Summary What are the Top Misconceptions about using Facebook and LinkedIn? It’s for Kids Only Social and Not a Business Tool Too Time Consuming Difficult to Learn Loose My Privacy