1. September 2009
Service design,
a new
design discipline.

2. 31VOLTS
2
The first service design office in The Netherlands

3. 3
Marcel Zwiers

4. 4
‘Design is a Verb’

5. 5
part 1

6. 6
The changing
role of Design

7. 7
20th century
Design

8. 8
Design based on a craft

9. 9
Designing for industry

10. 10
Designers became Rockstars

11. 11
Designing for Interactions

12. 12
A natural shift
from tangible...
Products

13. 13
... to interactions
Services

14. 14
part 2

15. 15
73,5% GDP:
Service industry
http://nl.wikipedia.org/wiki/Economie_van_Nederland

16. 16
21st century
Challenges...

17. 17
What if you sell insurance ‘products’...

18. 18
... that HEMA offers next to candybars.
Insurance policies here!

19. 19
What if you are used to talk to architects...
http://www.flickr.com/photos/vincentteeuwen/

20. 20
... while the difference is made here!

21. 21
What if you are one of these brands...

22. 22
What if you want to help these people...

23. 23
What do you
do then?

24. 24
part 3

25. 25
21st century
Design

26. 26
Service Design

27. Service
27
A service consists of ...

28. Service
technologie
28
Technology +

29. Service
business
technologie
29
Technology + Business +

30. Service
mensen business
technologie
30
Technology + Business + People

31. Service
mensen business
technologie
31
Service Designers focus on People

32. 32
part 4

33. 33
How?

34. 34
Holistic Approach
http://en.wikipedia.org/wiki/Holistic

35. 35
Design Thinking
http://en.wikipedia.org/wiki/Design_thinking

36. 36
User Centered
http://en.wikipedia.org/wiki/User-centered_design

37. 37
Read also:

38. 38
Service Design 101
http://www.31v.nl/2009/04/service-design-101/

39. 39
What does
Mc Donalds do?

40. 40

41. 41
What does
Nokia do?

42. 42

43. 43
What are you
going to do?

44. 44
+31 (0)30 8903220
energy@31v.nl
@31Volts

45. 31VOLTS